Wonderment
Branded order tracking and proactive shipping notifications (now Loop Tracking)
Wonderment is a Shopify app developer based in the United States that makes Track by Loop, an order tracking app on the Shopify App Store. It provides order tracking for Shopify merchants. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 180 (1.2%) run Track by Loop, #6 of 101 order tracking apps by that count. Its share is highest among Health & Wellness (2%), Fashion & Apparel (1.9%) and Beauty & Personal Care (1.8%) brands. It is rated 4.3 out of 5 from 76 reviews on the Shopify App Store. Track by Loop has 3 plans on the Shopify App Store, from $99 to $449 a month. Some plans add usage charges on top, listed with each plan.
Wonderment (now Loop Tracking) replaces generic carrier tracking with branded tracking pages and proactive shipping notifications. Best fit for Shopify brands drowning in 'where is my order' tickets and looking to turn high-traffic post-purchase surfaces into a repeat purchase channel.
What Wonderment does for Shopify brands
- Branded tracking pages & proactive shipping notifications cut WISMO tickets 40-60%
- Answers shipping questions before customers email, reducing cx volume
- Product recs on tracking pages viewed 3-4x per order drive incremental repeat orders
- Shipping emails hit 60-80% open rates, surfacing recommendations on owned real estate
Overview
Wonderment is now Loop Tracking, also listed as Track by Loop, after Loop acquired it in 2023. It sells order tracking and delivery promise software that gives shoppers branded tracking pages and shipping updates. It is meant to reduce 'where is my order' support tickets and set delivery expectations.
For Shopify brands
- Proactive notifications alert the team to stalled shipments, late shipments and packages returned to sender.
- Branded tracking pages carry product recommendations and connect to email, SMS and support apps.
- Delivery Promise shows delivery dates by SKU and destination from the product page through checkout.
How it works
Shopify brands can use the product suite out of the box and go live in 15-45 days. The Premium plan includes onboarding, and Loop provides guided onboarding, migration help and a help center.
- Built for
- Shopify brands, though Loop is also available to brands on other commerce platforms with a custom implementation.
- Pricing
- Track by Loop has a free plan and three paid tiers: Starter at $99/month, Premium at $189/month and Plus at $449/month. Usage-based per-shipment fees apply above stated shipment volumes. Loop Returns starts at $340/month; Checkout+ is free for eligible merchants.
Products
- Track by Loop Order tracking with branded tracking pages and shipment notifications, listed on the Shopify App Store.
- Delivery Promise Calculates delivery dates by SKU and destination from transit history and shows them to shoppers.
- Loop Returns Returns and exchanges software with automated processing and fraud prevention.
- Checkout+ Offers shoppers paid upgrades at checkout, such as a free return, to fund shipping and software costs.
Integrations
Buyer notes
- Shopify brands can go live in 15-45 days; other platforms take slightly longer.
- Starter plan covers up to 2,500 shipments per month.
- Delivery Promise, webhooks and API, and split shipment support are on the Plus plan.
- Premium plan includes onboarding, advanced reporting and a Gorgias integration.
From Wonderment's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Track by Loop
4.3 · 76 reviewsFree planPaid from $99/moOn 1.2% of brands over $5MLaunched 2020Order trackingBe the brand everyone raves about. Create wonderful experiences around shipping and delivery with powerful integrations into your other apps.
Pricing
Starter Plan$99/monthPlus 4 cents per shipment for Stores over 2000+ shipments/month.
- Klaviyo, Postscript, Attentive
- Up to 2,500 shipments/month
- Branded Tracking Page
- Best for self-service
Premium Plan$189/monthPlus a variable price per shipment for Stores over 2000+ shipments/month.
- Everything in Starter, plus:
- Included Onboarding
- Advanced Reporting
- Shopify Flow
- +2 more
Plus Plan$449/month- Everything in Premium, plus:
- Delivery Promise
- Webhooks and API
- Split Shipment Support
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Wonderment
The most used order tracking apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Synctrack Paypal Chargebacks · Synctrack | 5.3% | 5.0 · 448 |
| Route · RouteApp LLC | 4.9% | 4.0 · 375 |
| AfterShip Order Tracking · AfterShip | 4.6% | 4.6 · 1,507 |
| 17TRACK Order Tracking · 17TRACK | 2.7% | 4.9 · 4,509 |
| CWILL Order Tracking · CWILL INC | 2.3% | 5.0 · 3,180 |
| Tracktor Order Tracking · ShopPad Inc. | 0.7% | 4.7 · 154 |
Often used with Wonderment
What its brands run more often than Shopify brands over $5M do overall.
- PostPilot Direct Mail Platform13.9% of its brands · 5.6x average
- Loop Returns & Exchanges52.8% of its brands · 5.3x average
- Rivo15.6% of its brands · 4.9x average
- Visually A/B Testing & CRO12.8% of its brands · 4.8x average
- Postscript SMS Marketing28.9% of its brands · 4.7x average
What Shopify apps does Wonderment make?
Wonderment has 1 app on the Shopify App Store: Track by Loop.
How many Shopify brands use Wonderment?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 180 (1.2%) run Track by Loop, #6 of 101 order tracking apps by that count. Its share is highest among Health & Wellness (2%), Fashion & Apparel (1.9%) and Beauty & Personal Care (1.8%) brands.
What are the alternatives to Wonderment?
The most used order tracking apps among Shopify brands over $5M, after Wonderment: Synctrack Paypal Chargebacks (5.3%), Route (4.9%), AfterShip Order Tracking (4.6%), 17TRACK Order Tracking (2.7%), CWILL Order Tracking (2.3%) and Tracktor Order Tracking (0.7%).
What do Wonderment's brands use alongside it?
Of the brands running Wonderment, 13.9% also run PostPilot Direct Mail Platform, 52.8% also run Loop Returns & Exchanges, 15.6% also run Rivo, 12.8% also run Visually A/B Testing & CRO and 28.9% also run Postscript SMS Marketing. Each is at least 4.7 times as common among them as across all brands over $5M.
How is Track by Loop rated?
Track by Loop is rated 4.3 out of 5 from 76 reviews on the Shopify App Store.
How much does Wonderment cost?
Track by Loop has 3 plans on the Shopify App Store, from $99 to $449 a month. Some plans add usage charges on top, listed with each plan. Track by Loop: Starter Plan, $99/month (Plus 4 cents per shipment for Stores over 2000+ shipments/month); Premium Plan, $189/month (Plus a variable price per shipment for Stores over 2000+ shipments/month); Plus Plan, $449/month.
