Visually.io is a Shopify app developer that makes Visually A/B Testing & CRO, an upsell and cross-sell app on the Shopify App Store. It provides A/B testing and personalization platform for Shopify merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 408 (2.7%) run Visually A/B Testing & CRO, more than any other upsell and cross-sell app. Its share is highest among Beauty & Personal Care (4.9%), Health & Wellness (3.6%) and Fashion & Apparel (3.4%) brands. It is rated 4.8 out of 5 from 147 reviews on the Shopify App Store. Visually A/B Testing & CRO has 4 plans on the Shopify App Store, from free to $80 a month.
Overview
Visually is an A/B testing, personalization and conversion rate optimization platform built for Shopify stores. Its AI analyzes a store, builds experiences, picks products to show and creates shopper audiences, so a merchant can test ideas without developer work and see which ones win.
For Shopify brands
- Build and launch tests, including price, shipping threshold and promotions, from a described idea or a template, with less need for a developer.
- Create audiences from shopper behavior, catalog and purchase history, and apply personalized experiences to them.
- Place product recommendations, cart upsells and post-purchase offers, each of which can be personalized and tested.
How it works
A merchant installs the app from the Shopify App Store or books a demo. The AI analyzes the store and builds experiences, and the team reviews and tests them. The site states about 4 hours from install to a first experience.
- Built for
- Shopify merchants of various sizes, including development stores and brands in beauty, fashion, home, lifestyle and wellness.
- Pricing
- The Shopify App Store lists a free plan for development stores and paid monthly tiers by order volume: $15 for up to 100 orders, $25 for up to 200 orders, and $80 for up to 600 orders.
Products
- Visually A/B Testing & CRO Shopify app for A/B testing, personalization and conversion optimization with an AI-powered visual editor.
- Build & Experiment Builds and tests store changes, including price, shipping threshold and promotions.
- Personalize Creates real-time audiences from shopper behavior, catalog and purchase history, sized and valued.
- Analyze Answers questions about why shoppers convert or leave, from session and purchase data.
- Merchandise Product recommendations with 12+ algorithms: complete-the-look, cart upsells and post-checkout offers.
Integrations
Buyer notes
- Install and go live without a sales call is offered, or book a demo.
- The site states there is no commitment and a store can uninstall.
- Chat support is included on all App Store plans.
- Paid App Store plans include unlimited A/B tests, recommendations, upsells and post-purchase offers.
From Visually.io's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Visually A/B Testing & CRO
4.8 · 147 reviewsFree planPaid from $15/moOn 2.7% of brands over $5MLaunched 2022Upsell and cross-sellOptimize your store conversion with AI-powered A/B testing and CRO. Uncover winning variations with an A/B test. Scale shop revenue with AB testing.
Pricing
Free - Dev StoresFree- Free for development stores
- Chat Support
- AI-Powered Visual Editor
- Try all of our platform features
Up to 100 Orders$15/month- Chat Support
- AI-Powered Visual Editor
- Advanced Personalization
- Unlimited Recs, Upsells & Post Purchase
- +1 more
14-day free trialUp to 200 Orders$25/month- Chat Support
- AI-Powered Visual Editor
- Advanced Personalization
- Unlimited Recs, Upsells & Post Purchase
- +1 more
14-day free trialUp to 600 Orders$80/month- Chat Support
- AI-Powered Visual Editor
- Advanced Personalization
- Unlimited Recs, Upsells & Post Purchase
- +1 more
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Visually.io
The most used upsell and cross-sell apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Revy Unlimited UpSell Offers · Revy Apps | 2.3% | 4.7 · 80 |
| Essential Upsell & Cross Sell · Essential Bundles & Upsells | 2.1% | 5.0 · 2,441 |
| One Click Upsell · Zipify Apps | 2.1% | 4.6 · 568 |
| Navidium Shipping Protection · Navidium Apps | 2% | 4.7 · 397 |
| Bold AI Upsell & Cross‑Sell · Bold | 1.7% | 4.4 · 595 |
| ReConvert Post Purchase Upsell · Upsell.com ex ReConvert | 1.6% | 4.8 · 3,116 |
Often used with Visually.io
What its brands run more often than Shopify brands over $5M do overall.
- Replo Landing Page Builder73.3% of its brands · 12.6x average
- Tolstoy15.4% of its brands · 3.8x average
- Fairing Post Purchase Surveys17.4% of its brands · 3.7x average
- Blotout EdgeTag15.2% of its brands · 3.7x average
- Rivo11.5% of its brands · 3.6x average
What Shopify apps does Visually.io make?
Visually.io has 1 app on the Shopify App Store: Visually A/B Testing & CRO.
How many Shopify brands use Visually.io?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 408 (2.7%) run Visually A/B Testing & CRO, more than any other upsell and cross-sell app. Its share is highest among Beauty & Personal Care (4.9%), Health & Wellness (3.6%) and Fashion & Apparel (3.4%) brands.
What are the alternatives to Visually.io?
The most used upsell and cross-sell apps among Shopify brands over $5M, after Visually.io: Revy Unlimited UpSell Offers (2.3%), Essential Upsell & Cross Sell (2.1%), One Click Upsell (2.1%), Navidium Shipping Protection (2%), Bold AI Upsell & Cross‑Sell (1.7%) and ReConvert Post Purchase Upsell (1.6%).
What do Visually.io's brands use alongside it?
Of the brands running Visually.io, 73.3% also run Replo Landing Page Builder, 15.4% also run Tolstoy, 17.4% also run Fairing Post Purchase Surveys, 15.2% also run Blotout EdgeTag and 11.5% also run Rivo. Each is at least 3.6 times as common among them as across all brands over $5M.
How is Visually A/B Testing & CRO rated?
Visually A/B Testing & CRO is rated 4.8 out of 5 from 147 reviews on the Shopify App Store.
How much does Visually.io cost?
Visually A/B Testing & CRO has 4 plans on the Shopify App Store, from free to $80 a month. Visually A/B Testing & CRO: Free - Dev Stores, Free; Up to 100 Orders, $15/month; Up to 200 Orders, $25/month; Up to 600 Orders, $80/month.