Essential Apps

Tools for upsells, countdown timers, loyalty, and trust badges for Shopify merchants

Essential Apps is a Shopify app developer based in Lithuania with 10 apps on the Shopify App Store, most of them in marketing and conversion. It provides tools for upsells, countdown timers, loyalty, and trust badges for Shopify merchants. Among the 14,723 Shopify brands over $5M that dtcmvp tracks, 964 (6.5%) run at least one of Essential Apps's apps, #2 of 56 countdown timer apps by that count. Its share is highest among Automotive (9.3%), Toys, Kids & Baby (8.9%) and Sports & Outdoors (8.2%) brands. Its most reviewed app, Essential Upsell & Cross Sell, is rated 5 out of 5 from 2,390 reviews on the Shopify App Store. All of its apps carry Shopify's Built for Shopify badge. Plans across its apps run from free to $79 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan.

Among Shopify brands over $5M

Brands running Essential Apps

6.5%

964 of 14,723 brands dtcmvp tracks

Rank in countdown timer

#2 of 56

By how many of those brands run each app

All brands over $5M6.5%

Automotive9.3%

Toys, Kids & Baby8.9%

Sports & Outdoors8.2%

Share of each sector's brands running it, where that beats the overall rate.

On the Shopify App Store

Essential Upsell & Cross Sell
5.0 · 2,390 reviews
Built for ShopifyFree planPaid from $9.99/moOn 1.9% of brands over $5MLaunched 2024Upsell and cross-sell
Boost your AOV with the Essential Upsell app, offering customizable product upsell & cross-sell & "add to cart" widgets. Display frequently bought ...
Pricing
Free
Free
- Up to $100 additional revenue generated
- Product page offers
- Post-purchase offers
- Analytics
- +1 more
Starter
$9.99/month
- Up to $500 additional revenue generated
- Product page offers
- Post-purchase offers
- Analytics
- +1 more
14-day free trial
Essential
$19.99/month
- Up to $1000 additional revenue generated
- Cart page offers
- Product page offers
- Post-purchase offers
- +2 more
14-day free trial
Professional
$39.99/month
- Unlimited additional revenue generated
- Cart page offers
- Product page offers
- Post-purchase offers
- +2 more
14-day free trial
Essential Countdown Timer Bar
5.0 · 1,719 reviews
Built for ShopifyFree planPaid from $6.99/moOn 2.3% of brands over $5MLaunched 2022Countdown timer
Drive Sales by using Urgency. Countdown timer bar is one of the best ways to motivate buyers to act. Boost your store's conversions during your flash sales!
Pricing
Free Plan
Free
- Up to 1000 monthly views
- Unlimited product page timers
- Unlimited top bar timers
Starter
$6.99/month
or $67.08/year and save 20%
- Up to 10 000 monthly timer views
- Everything in Free
- Unlimited landing page timers
- Scheduled timer
- +1 more
7-day free trial
Essential
$9.99/month
or $95.88/year and save 20%
- Up to 50 000 monthly timer views
- Everything in Starter
- Unlimited cart timers
- Unlimited email timers
- +2 more
7-day free trial
Professional
$29.99/month
or $287.88/year and save 20%
- Unlimited timer views
- Everything in Essential
- All premium features
7-day free trial
Essential Announcement Bar
5.0 · 1,303 reviews
Built for ShopifyFree planPaid from $6.99/moOn 0.9% of brands over $5MLaunched 2023Banners
Share flash sale promo bar announcements using the Essential Announcement Bar banner. Choose between a scrolling announcement bar (moving announcem...
Pricing
Free
Free
- Up to 2,000 monthly views
- Unlimited simple bars
- Unlimited rotating bars
- Add a link or button
- +1 more
Starter
$6.99/month
or $67.08/year and save 20%
- Up to 20,000 monthly views
- Everything in Free
- Unlimited running line bars
- Add icons to the bar
- +1 more
7-day free trial
Essential
$9.99/month
or $95.88/year and save 20%
- Up to 50,000 monthly views
- Everything in Starter
- Unlimited cart page bars
- Scheduling
- +2 more
7-day free trial
Professional
$29.99/month
or $287.88/year and save 20%
- Unlimited views
- Everything in Essential
- All premium features
7-day free trial
Essent Preorder Back in Stock
5.0 · 1,277 reviews
Built for ShopifyFree planPaid from $4.95/moOn 0.6% of brands over $5MLaunched 2024Pre-orders
Accept preorders with partial payments or deposits. Send back in stock email alerts when sold out products restock. Notify Me waitlist and 24/7 support.
Pricing
Free
Free
- 25 preorders/mo FREE
- 300 Back in stock notifications/mo FREE
- 24/7 support
- Customise button, sign up forms, email
- +4 more
Lite
$4.95/month
$0.25 per preorder above limit; $1.00 per 100 notifications above limit
- 100 preorders/mo
- 1000 Back in stock notifications/mo
- Translations
- Preorder confirmation email & domain
- +4 more
14-day free trial
Starter
$8.95/month
$0.20 per preorder above limit; $1.00 per 100 notifications above limit
- 300 preorders/mo
- 2500 Back in stock notifications/mo
- Translations
- Preorder confirmation email & domain
- +4 more
14-day free trial
Essentials
$24.95/month
$0.10 per preorder above limit; $1.00 per 100 notifications above limit
- 500 preorders/mo
- 10000 Back in stock notifications/mo
- Translations
- Preorder confirmation email & domain
- +4 more
14-day free trial
Essential Trust Badges & Icons
5.0 · 1,162 reviews
Built for ShopifyFree planPaid from $6.99/moOn 0.4% of brands over $5MLaunched 2023Badges and icons
Showcase your product features and store guarantees like never before with the help of Essential Icon & Trust Badge Banners application!
Pricing
Free Plan
Free
- Up to 5000 monthly views
- Huge icon library
- Unlimited product page payment icons
- One product page banner or 3 icon block
Starter
$6.99/month
or $67.08/year and save 20%
- Up to 20,000 monthly views
- Everything in Free
- Unlimited Product page blocks
- Unlimited icons in a block
- +1 more
7-day free trial
Essential
$9.99/month
or $95.88/year and save 20%
- Up to 50,000 monthly views
- Everything in Starter
- Unlimited cart page blocks
- Add blocks using product tags
- +2 more
7-day free trial
Professional
$29.99/month
or $287.88/year and save 20%
- Unlimited monthly views
- Everything in Essential
- All premium features
7-day free trial
Essent Cart Drawer Cart Upsell
5.0 · 1,020 reviews
Built for ShopifyFree planPaid from $8.99/moOn 0.3% of brands over $5MLaunched 2025Cart customization
Add a cart drawer with AI upsells, reward bar, free shipping goals and sticky add to cart bar. Customize with HTML and CSS. Markets and 24/7 support.
Pricing
Free
Free
- 30 orders/mo, free every month
- Every feature included, no gating
- No per-order or overage fees
- Slide cart, upsells & reward bar
- +4 more
Essential 1
$8.99/month
- 99 orders/mo
- Every feature included, no gating
- No per-order or overage fees
- Slide cart, upsells & reward bar
- +4 more
14-day free trial
Essential 2
$13.99/month
- Up to 199 orders/mo
- Every feature included, no gating
- No per-order or overage fees
- Slide cart, upsells & reward bar
- +4 more
14-day free trial
Essential 3
$23.99/month
- Up to 499 orders/mo
- Every feature included, no gating
- No per-order or overage fees
- Slide cart, upsells & spend tiers
- +4 more
14-day free trial
Essential Free Shipping Bar
5.0 · 957 reviews
Built for ShopifyFree planPaid from $9.99/moOn 0.7% of brands over $5MLaunched 2022Cart customization
Essential Free Shipping Bar boosts sales and AOV by displaying a free shipping progress bar and upsells on your cart page. Download now and increase your sales!
Pricing
Free plan
Free
- Up to 1000 monthly booster views
- Unlimited top bar boosters
- Unlimited product page boosters
Starter
$9.99/month
- Up to 10 000 monthly booster views
- Everything in Free
- Geolocation targeting
- Exclude products
7-day free trial
Essential
$14.99/month
- Up to 50 000 monthly booster views
- Everything in Starter
- Unlimited cart page boosters
- Add upsell products
- +1 more
7-day free trial
Professional
$29.99/month
- Unlimited booster views
- Everything in Essential
- All premium features
7-day free trial
Essent Loyalty Program Rewards
5.0 · 489 reviews
Built for ShopifyFree planPaid from $10/moOn 0.2% of brands over $5MLaunched 2024Loyalty and rewards
Boost customer loyalty with Essnetial customizable loyalty programs, rewards, referrals, and VIP tiers. Increase retention and drive sales effortlessly.
Pricing
Free
Free
- Up to 250 loyalty influenced orders
- Advanced loyalty point program
- VIP tiers
- Referral program
- +4 more
Starter
$10/month
Up to 500 loyalty influenced orders – repeat sales & referrals, not all store orders!
- Free loyalty point program
- + Dedicated loyalty landing page
- + Full customization
- + Shopify flow integration
- +2 more
14-day free trial
Essential
$24/month
Up to 1500 loyalty influenced orders – repeat sales & referrals, not all store orders!
- Advanced loyalty point program
- + Customer orders page loyalty status
- + Customer profile page loyalty status
- + Points in product cards
- +3 more
14-day free trial
Growth
$79/month
Unlimited loyalty orders.
- Full access to all loyalty features
- API integrations on request
- White-glove onboarding and consultations
- POS support for in-store loyalty
- +1 more
14-day free trial
Essential CRO Split AB Testing
5.0 · 27 reviews
Built for ShopifyFree planOn 0.3% of brands over $5MLaunched 2025Site optimization - Other
Easily AB test different theme templates for product pages, collections, landing pages, and more. Our CRO tool lets you run theme AB tests & optimi...
Essential Subscriptions App
5.0 · 8 reviews
Built for ShopifyFree planLaunched 2026Subscriptions
Add subscribe and save plans to Shopify products. Recurring payments with prepaid or pay-as-you-go billing. Customer portal, smart dunning, 24/7 support.

Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.

Alternatives to Essential Apps

The most used countdown timer apps among Shopify brands over $5M.

App	Brands over $5M	App Store
Hextom	2.9%	4.9 · 764
GSC Countdown Timer Bar · Getsitecontrol	1.2%	4.9 · 679
Order Deadline · Evil Egg Software Limited	0.3%	4.9 · 72
Urgency+ · Amai	0.2%	4.3 · 155
GA:Urgency Countdown Timer Bar · GoodApps	0.2%	4.9 · 119
Delivery Timer · LAUNCHTIP	0.2%	4.9 · 87

Often used with Essential Apps

What its brands run more often than Shopify brands over $5M do overall.

Ymq Product Options, Variants18.2% of its brands · 9.5x average
BUCKS Currency Converter PRO++22.3% of its brands · 7.3x average
Replo Landing Page Builder21.4% of its brands · 4.1x average
Transcy10.1% of its brands · 2.9x average
UpPromote Affiliate Marketing13.4% of its brands · 2.1x average

What Shopify apps does Essential Apps make?

Essential Apps has 10 apps on the Shopify App Store: Essential Upsell & Cross Sell, Essential Countdown Timer Bar, Essential Announcement Bar, Essent Preorder Back in Stock, Essential Trust Badges & Icons, Essent Cart Drawer Cart Upsell, Essential Free Shipping Bar, Essent Loyalty Program Rewards, Essential CRO Split AB Testing and Essential Subscriptions App.

How many Shopify brands use Essential Apps?

Among the 14,723 Shopify brands over $5M that dtcmvp tracks, 964 (6.5%) run at least one of Essential Apps's apps, #2 of 56 countdown timer apps by that count. Its share is highest among Automotive (9.3%), Toys, Kids & Baby (8.9%) and Sports & Outdoors (8.2%) brands.

What are the alternatives to Essential Apps?

The most used countdown timer apps among Shopify brands over $5M, after Essential Apps: Hextom (2.9%), GSC Countdown Timer Bar (1.2%), Order Deadline (0.3%), Urgency+ (0.2%), GA:Urgency Countdown Timer Bar (0.2%) and Delivery Timer (0.2%).

What do Essential Apps's brands use alongside it?

Of the brands running Essential Apps, 18.2% also run Ymq Product Options, Variants, 22.3% also run BUCKS Currency Converter PRO++, 21.4% also run Replo Landing Page Builder, 10.1% also run Transcy and 13.4% also run UpPromote Affiliate Marketing. Each is at least 2.1 times as common among them as across all brands over $5M.

How is Essential Upsell & Cross Sell rated?

Essential Upsell & Cross Sell is rated 5 out of 5 from 2,390 reviews on the Shopify App Store.

How much does Essential Apps cost?

Plans across its apps run from free to $79 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan. Essential Upsell & Cross Sell: Free, Free; Starter, $9.99/month; Essential, $19.99/month; Professional, $39.99/month.

Updated 2026-09-10. Method notes and every source: how we count →

Among Shopify brands over $5M

On the Shopify App Store

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Alternatives to Essential Apps

Often used with Essential Apps

What Shopify apps does Essential Apps make?

How many Shopify brands use Essential Apps?

What are the alternatives to Essential Apps?

What do Essential Apps's brands use alongside it?

How is Essential Upsell & Cross Sell rated?

How much does Essential Apps cost?