Essential Apps
Tools for upsells, countdown timers, loyalty, and trust badges for Shopify merchants
Essential Apps is a Shopify app developer with 10 apps on the Shopify App Store, most of them in marketing and conversion. It provides tools for upsells, countdown timers, loyalty, and trust badges for Shopify merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 1,133 (7.4%) run at least one of Essential Apps's apps, #2 of 57 countdown timer apps by that count. Its share is highest among Electronics & Tech (10.1%), Sports & Outdoors (9.7%) and Automotive (9.1%) brands. Its most reviewed app, Essential Upsell & Cross Sell, is rated 5 out of 5 from 2,441 reviews on the Shopify App Store. All of its apps carry Shopify's Built for Shopify badge. Plans across its apps run from free to $79 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan.
Overview
Essential Apps sells a suite of Shopify apps for store owners, covering upsells, loyalty programs, countdown timers, announcement and free shipping bars, preorders, cart drawers, subscriptions and more. The apps are set up without writing code and are meant to help merchants convert more visitors, raise average order value and bring back repeat customers.
For Shopify brands
- Apps install into the Shopify store without code, and several carry the Built for Shopify badge.
- Each app has a free plan, so a brand can try a tool before paying for a higher tier.
- The suite covers upsells, loyalty, urgency timers, shipping goals, preorders, subscriptions and A/B testing, so one vendor can supply several store tools.
How it works
A merchant installs an app from the Shopify App Store and configures it in the app dashboard without writing code. Plans scale by usage, such as monthly views or orders, and the apps connect to tools such as Klaviyo and Omnisend.
- Built for
- Shopify merchants of any size, including those on Shopify Plus for some features, with plans tiered by store usage.
- Pricing
- Every app listed has a free plan, with paid monthly tiers above it. Paid tiers run from about $4.95 to $79 per month depending on the app, and are based on usage such as views, orders or preorders.
Products
- Essential Upsell & Cross Sell Product page, cart and post-purchase upsell and cross-sell offers with analytics.
- Essential Countdown Timer Bar Countdown timers for product pages, top bars, carts and emails, for promotions and launches.
- Essent Preorder Back in Stock Preorders with full or partial payment, plus back in stock email alerts.
- Essential Announcement Bar Simple, rotating and scrolling announcement bars with links, buttons and scheduling.
- Essent Cart Drawer Cart Upsell Slide cart with upsells, reward bar, free shipping goals and sticky add to cart.
- Essent Loyalty Program Rewards Loyalty points, referrals and VIP tiers with discounts, gifts and free shipping rewards.
Integrations
Buyer notes
- Several apps list 24/7 support, and the loyalty app lists priority support on higher plans.
- The cart drawer plan includes every feature at each tier, with no per-order or overage fees.
- Free Gift and Subscriptions plans are described with no transaction fees.
- Unlimited-volume Professional plans are available on several apps.
From Essential Apps's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Essential Upsell & Cross Sell
5.0 · 2,441 reviewsBuilt for ShopifyFree planPaid from $9.99/moOn 2.1% of brands over $5MLaunched 2024Upsell and cross-sellBoost AOV with the Essential Upsell app, offering customizable product upsell & cross-sell & "add to cart" widgets. Display frequently bought toget...
Pricing
FreeFree- Up to $100 additional revenue generated
- Product page offers
- Post-purchase offers
- Analytics
- +1 more
Starter$9.99/month- Up to $500 additional revenue generated
- Product page offers
- Post-purchase offers
- Analytics
- +1 more
14-day free trialEssential$19.99/month- Up to $1000 additional revenue generated
- Cart page offers
- Product page offers
- Post-purchase offers
- +2 more
14-day free trialProfessional$39.99/month- Unlimited additional revenue generated
- Cart page offers
- Product page offers
- Post-purchase offers
- +2 more
14-day free trialEssential Countdown Timer Bar
5.0 · 1,740 reviewsBuilt for ShopifyFree planPaid from $6.99/moOn 2.6% of brands over $5MLaunched 2022Countdown timerDrive Sales by using Urgency. Countdown timer bar is one of the best ways to motivate buyers to act. Boost your store's conversions during your flash sales!
Pricing
Free PlanFree- Up to 1000 monthly views
- Unlimited product page timers
- Unlimited top bar timers
Starter$6.99/monthor $67.08/year and save 20%- Up to 10 000 monthly timer views
- Everything in Free
- Unlimited landing page timers
- Scheduled timer
- +1 more
7-day free trialEssential$9.99/monthor $95.88/year and save 20%- Up to 50 000 monthly timer views
- Everything in Starter
- Unlimited cart timers
- Unlimited email timers
- +2 more
7-day free trialProfessional$29.99/monthor $287.88/year and save 20%- Unlimited timer views
- Everything in Essential
- All premium features
7-day free trialEssent Preorder Back in Stock
5.0 · 1,332 reviewsBuilt for ShopifyFree planPaid from $4.95/moOn 0.8% of brands over $5MLaunched 2024Pre-ordersAccept preorders with partial payments or deposits. Send back in stock email alerts when sold out products restock. Notify Me waitlist and 24/7 support.
Pricing
FreeFree- 25 preorders/mo FREE
- 300 Back in stock notifications/mo FREE
- 24/7 support
- Customise button, sign up forms, email
- +4 more
Lite$4.95/month$0.25 per preorder above limit; $1.00 per 100 notifications above limit
- 100 preorders/mo
- 1000 Back in stock notifications/mo
- Translations
- Preorder confirmation email & domain
- +4 more
14-day free trialStarter$8.95/month$0.20 per preorder above limit; $1.00 per 100 notifications above limit
- 300 preorders/mo
- 2500 Back in stock notifications/mo
- Translations
- Email, Klaviyo, Omnisend, Shopify flow
- +4 more
14-day free trialEssentials$24.95/month$0.10 per preorder above limit; $1.00 per 100 notifications above limit
- 500 preorders/mo
- 10000 Back in stock notifications/mo
- Translations
- Email, Klaviyo, Omnisend, Shopify flow
- +4 more
14-day free trialEssential Announcement Bar
5.0 · 1,313 reviewsBuilt for ShopifyFree planPaid from $6.99/moOn 1% of brands over $5MLaunched 2023BannersShare flash sale promo bar announcements using the Essential Announcement Bar banner. Choose between a scrolling announcement bar (moving announcem...
Pricing
FreeFree- Up to 2,000 monthly views
- Unlimited simple bars
- Unlimited rotating bars
- Add a link or button
- +1 more
Starter$6.99/monthor $67.08/year and save 20%- Up to 20,000 monthly views
- Everything in Free
- Unlimited running line bars
- Add icons to the bar
- +1 more
7-day free trialEssential$9.99/monthor $95.88/year and save 20%- Up to 50,000 monthly views
- Everything in Starter
- Unlimited cart page bars
- Scheduling
- +2 more
7-day free trialProfessional$29.99/monthor $287.88/year and save 20%- Unlimited views
- Everything in Essential
- All premium features
7-day free trialEssential Trust Badges & Icons
5.0 · 1,169 reviewsBuilt for ShopifyFree planPaid from $6.99/moOn 0.5% of brands over $5MLaunched 2023Badges and iconsShowcase your product features and store guarantees like never before with the help of Essential Icon & Trust Badge Banners application!
Pricing
Free PlanFree- Up to 5000 monthly views
- Huge icon library
- Unlimited product page payment icons
- One product page banner or 3 icon block
Starter$6.99/monthor $67.08/year and save 20%- Up to 20,000 monthly views
- Everything in Free
- Unlimited Product page blocks
- Unlimited icons in a block
- +1 more
7-day free trialEssential$9.99/monthor $95.88/year and save 20%- Up to 50,000 monthly views
- Everything in Starter
- Unlimited cart page blocks
- Add blocks using product tags
- +2 more
7-day free trialProfessional$29.99/monthor $287.88/year and save 20%- Unlimited monthly views
- Everything in Essential
- All premium features
7-day free trialEssent Cart Drawer Cart Upsell
5.0 · 1,128 reviewsBuilt for ShopifyFree planPaid from $8.99/moOn 0.3% of brands over $5MLaunched 2025Cart customizationAdd a cart drawer with AI upsells, reward bar, free shipping goals and sticky add to cart bar. Customize with HTML and CSS. Markets and 24/7 support.
Pricing
FreeFree- 30 orders/mo, free every month
- Every feature included, no gating
- No per-order or overage fees
- Slide cart, upsells & reward bar
- +4 more
Essential 1$8.99/month- 99 orders/mo
- Every feature included, no gating
- No per-order or overage fees
- Slide cart, upsells & reward bar
- +4 more
14-day free trialEssential 2$13.99/month- Up to 199 orders/mo
- Every feature included, no gating
- No per-order or overage fees
- Slide cart, upsells & reward bar
- +4 more
14-day free trialEssential 3$23.99/month- Up to 499 orders/mo
- Every feature included, no gating
- No per-order or overage fees
- Slide cart, upsells & spend tiers
- +4 more
14-day free trialEssential Free Shipping Bar
5.0 · 993 reviewsBuilt for ShopifyFree planPaid from $9.99/moOn 0.9% of brands over $5MLaunched 2022Cart customizationEssential Free Shipping Bar boosts sales and AOV by displaying a free shipping progress bar and upsells on your cart page. Download now and increase your sales!
Pricing
Free planFree- Up to 1000 monthly booster views
- Unlimited top bar boosters
- Unlimited product page boosters
Starter$9.99/month- Up to 10 000 monthly booster views
- Everything in Free
- Geolocation targeting
- Exclude products
7-day free trialEssential$14.99/month- Up to 50 000 monthly booster views
- Everything in Starter
- Unlimited cart page boosters
- Add upsell products
- +1 more
7-day free trialProfessional$29.99/month- Unlimited booster views
- Everything in Essential
- All premium features
7-day free trialEssent Loyalty Program Rewards
5.0 · 494 reviewsBuilt for ShopifyFree planPaid from $10/moOn 0.2% of brands over $5MLaunched 2024Loyalty and rewardsBoost customer loyalty with Essnetial customizable loyalty programs, rewards, referrals, and VIP tiers. Increase retention and drive sales effortlessly.
Pricing
FreeFree- Up to 250 loyalty influenced orders
- Basic loyalty program
- Single VIP tier
- Referral program
- +4 more
Starter$10/monthUp to 500 loyalty influenced orders – repeat sales & referrals, not all store orders!
- Free loyalty point program
- Dedicated loyalty landing page
- Exclusive unlisted product rewards
- Shopify flow custom points
- +2 more
14-day free trialEssential$24/monthUp to 1,500 loyalty influenced orders – repeat sales & referrals, not all store orders!
- Points on every product card
- Loyalty status in Orders & Profile pages
- Branded icons & email domain
- Store Credit reward
- +2 more
14-day free trialGrowth$79/monthUp to 5,000 loyalty influenced orders – repeat sales & referrals, not all store orders!
- Redeem at Checkout (Shopify Plus)
- Analytics
- Unlimited VIP Tiers
- Custom Collection / Product points
- +2 more
14-day free trialEssential CRO Split AB Testing
5.0 · 28 reviewsBuilt for ShopifyFree planOn 0.4% of brands over $5MLaunched 2025Site optimization - OtherEasily AB test different theme templates for product pages, collections, landing pages, and more. Our CRO tool lets you run theme AB tests & optimi...
Essential Subscriptions App
5.0 · 8 reviewsBuilt for ShopifyFree planLaunched 2026SubscriptionsAdd subscribe and save plans to Shopify products. Recurring payments with prepaid or pay-as-you-go billing. Customer portal, smart dunning, 24/7 support.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Essential Apps
The most used countdown timer apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Hextom | 3.4% | 4.9 · 766 |
| GSC Countdown Timer Bar · Getsitecontrol | 1.5% | 4.9 · 716 |
| Order Deadline · Evil Egg Software Limited | 0.3% | 4.9 · 72 |
| GA:Urgency Countdown Timer Bar · GoodApps | 0.2% | 4.9 · 116 |
| Delivery Timer · LAUNCHTIP | 0.2% | 4.9 · 87 |
| Urgency+ · Amai | 0.2% | 4.3 · 155 |
Often used with Essential Apps
What its brands run more often than Shopify brands over $5M do overall.
- Ymq Product Options, Variants17.3% of its brands · 8.5x average
- BUCKS Currency Converter PRO++22.2% of its brands · 6x average
- Replo Landing Page Builder21.2% of its brands · 3.6x average
- Transcy12.2% of its brands · 3x average
- EG Auto Add to Cart Free Gift12.5% of its brands · 2.2x average
What Shopify apps does Essential Apps make?
Essential Apps has 10 apps on the Shopify App Store: Essential Upsell & Cross Sell, Essential Countdown Timer Bar, Essent Preorder Back in Stock, Essential Announcement Bar, Essential Trust Badges & Icons, Essent Cart Drawer Cart Upsell, Essential Free Shipping Bar, Essent Loyalty Program Rewards, Essential CRO Split AB Testing and Essential Subscriptions App.
How many Shopify brands use Essential Apps?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 1,133 (7.4%) run at least one of Essential Apps's apps, #2 of 57 countdown timer apps by that count. Its share is highest among Electronics & Tech (10.1%), Sports & Outdoors (9.7%) and Automotive (9.1%) brands.
What are the alternatives to Essential Apps?
The most used countdown timer apps among Shopify brands over $5M, after Essential Apps: Hextom (3.4%), GSC Countdown Timer Bar (1.5%), Order Deadline (0.3%), GA:Urgency Countdown Timer Bar (0.2%), Delivery Timer (0.2%) and Urgency+ (0.2%).
What do Essential Apps's brands use alongside it?
Of the brands running Essential Apps, 17.3% also run Ymq Product Options, Variants, 22.2% also run BUCKS Currency Converter PRO++, 21.2% also run Replo Landing Page Builder, 12.2% also run Transcy and 12.5% also run EG Auto Add to Cart Free Gift. Each is at least 2.2 times as common among them as across all brands over $5M.
How is Essential Upsell & Cross Sell rated?
Essential Upsell & Cross Sell is rated 5 out of 5 from 2,441 reviews on the Shopify App Store.
How much does Essential Apps cost?
Plans across its apps run from free to $79 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan. Essential Upsell & Cross Sell: Free, Free; Starter, $9.99/month; Essential, $19.99/month; Professional, $39.99/month.