FireGroup is a Shopify app developer that makes Transcy: AI Language Translate, a currency and translation app on the Shopify App Store. It provides translation and currency conversion for merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 626 (4.1%) run Transcy: AI Language Translate, more than any other currency and translation app. Its share is highest among Electronics & Tech (6.7%), Sports & Outdoors (5.7%) and Business & Industrial (5.5%) brands. It is rated 4.5 out of 5 from 2,571 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Transcy: AI Language Translate has 4 plans on the Shopify App Store, from free to $99 a month.
Overview
FireGroup sells Transcy, a Shopify app that translates a store into other languages and shows prices in local currencies. It also sets up translated URLs, hreflang tags and metadata for search, and adds a language and currency switcher. It helps merchants sell to shoppers who use other languages and currencies.
- Built for
- Shopify merchants at three stages: newcomers, scaling businesses and established enterprises that want to sell in other languages and currencies.
- Pricing
- The App Store lists a free plan and three paid monthly plans: Regional $29, Continental $69 and Cross-Border $99. The plans differ by number of languages, currencies and products. The website offers a 7-day free trial. No enterprise price is stated.
Products
- Transcy: AI Language Translate Shopify app that translates a store with AI engines and converts currencies.
- Currency Converter Converts prices into 168 currencies, with rounding rules and a cart notice.
- Multilingual SEO Adds translated URLs, hreflang tags and metadata to a translated store.
- Language & Currency Switcher Detects visitor location and shows a matching language and currency.
Integrations
Buyer notes
- The Free plan covers 1 language and 1 currency.
- Translations stay in Shopify on the Regional, Continental and Cross-Border plans.
- The Cross-Border plan includes a dedicated onboarding specialist.
- The website states 147+ languages and carries the Built for Shopify badge.
From FireGroup's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Transcy: AI Language Translate
4.5 · 2,571 reviewsBuilt for ShopifyFree planPaid from $29/moOn 4.1% of brands over $5MLaunched 2020Currency and translationWe translate your Shopify store and convert currencies in real time with AI while protecting your SEO rankings. Get found, build trust, and sell globally.
Pricing
FreeFree- Go live in 1 language & 1 currency
- Instant on-page translation, no setup
- Built-in language & currency switcher
- Auto-translates 3rd-party app content
- +2 more
Regional$29/monthor $276/year and save 21%- 3 languages + currencies, 200 products
- Protect brand & tech terms (20 rules)
- New content auto-translates on schedule
- Branding language & currency switcher
- +4 more
7-day free trialContinental$69/monthor $660/year and save 20%- 15 languages + currencies, 300 products
- Protect brand & tech terms (200 rules)
- Translate with AI or your own API key
- Auto-redirects shoppers to their market
- +4 more
7-day free trialCross-Border$99/monthor $948/year and save 20%- 50 languages + currencies, 1500 products
- Protect brand & tech terms (500 rules)
- New content updates in real time
- Dedicated onboarding specialist
- +4 more
7-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to FireGroup
The most used currency and translation apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| BUCKS Currency Converter PRO++ · HUE – A Helixo Company | 3.7% | 5.0 · 1,288 |
| Weglot | 2.7% | 4.5 · 827 |
| T Lab · Sherpas Design | 2.3% | 4.9 · 1,034 |
| Tranzi · Qikify | 1.9% | 3.0 · 2 |
| Beast Currency Converter · Grizzly Apps SRL | 1.8% | 4.5 · 1,112 |
| langify · langify GmbH & Co. KG | 1.7% | 4.6 · 725 |
Often used with FireGroup
What its brands run more often than Shopify brands over $5M do overall.
- Essent Preorder Back in Stock11.5% of its brands · 15.3x average
- Aris Product Options, Variants12.8% of its brands · 13.8x average
- Discount Ninja Promo Engine13.7% of its brands · 7.4x average
- EComposer Landing Page Builder14.1% of its brands · 6.7x average
- T Lab13.7% of its brands · 6.1x average
What Shopify apps does FireGroup make?
FireGroup has 1 app on the Shopify App Store: Transcy: AI Language Translate.
How many Shopify brands use FireGroup?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 626 (4.1%) run Transcy: AI Language Translate, more than any other currency and translation app. Its share is highest among Electronics & Tech (6.7%), Sports & Outdoors (5.7%) and Business & Industrial (5.5%) brands.
What are the alternatives to FireGroup?
The most used currency and translation apps among Shopify brands over $5M, after FireGroup: BUCKS Currency Converter PRO++ (3.7%), Weglot (2.7%), T Lab (2.3%), Tranzi (1.9%), Beast Currency Converter (1.8%) and langify (1.7%).
What do FireGroup's brands use alongside it?
Of the brands running FireGroup, 11.5% also run Essent Preorder Back in Stock, 12.8% also run Aris Product Options, Variants, 13.7% also run Discount Ninja Promo Engine, 14.1% also run EComposer Landing Page Builder and 13.7% also run T Lab. Each is at least 6.1 times as common among them as across all brands over $5M.
How is Transcy: AI Language Translate rated?
Transcy: AI Language Translate is rated 4.5 out of 5 from 2,571 reviews on the Shopify App Store.
How much does FireGroup cost?
Transcy: AI Language Translate has 4 plans on the Shopify App Store, from free to $99 a month. Transcy: AI Language Translate: Free, Free; Regional, $29/month; Continental, $69/month; Cross-Border, $99/month.