Shopify software, compared.
What each tool is built for, where brands outgrow it, and how to pick.
Narvar vs AfterShip vs parcelLab: who should own your tracking page
Order tracking, shipping notifications and the branded tracking page are a separate decision from returns. Here is how the three options differ for a Shopify brand.
Rebuy vs Nosto vs Malachite vs Searchspring: picking merchandising and upsell software
Four tools Shopify brands put in front of the same problem: better recommendations, better search results, better cart. They fail in different ways, and the pricing models are not comparable.
Gorgias vs Zendesk vs Gladly: picking a help desk for a Shopify brand
Three help desks Shopify brands shortlist, what each is good at, and the reasons teams move between them.
Recharge vs Skio vs Shopify Subscriptions: picking a subscription platform
How Shopify brands choose between the incumbent, the newer challenger, and the native option, and when going custom is the honest answer.
Nosto vs Algolia vs Rebuy vs Dynamic Yield: onsite search and personalization for Shopify brands
Four tools brands weigh when they want better search, merchandising or recommendations. What each one is good at, and the reasons brands turn them off.
Loop Returns vs Redo vs AfterShip vs Narvar: picking a returns platform
Returns software is a frequently switched category in the Shopify stack. Here is what separates Loop, Redo, AfterShip and Narvar, and which one fits your team.
Yotpo vs Okendo vs Judge.me: choosing a reviews app for your Shopify store
The reviews market has split into suites and specialists. Here is what each option is good at, why brands are unbundling, and where Bazaarvoice still wins.
Attentive vs Postscript vs Klaviyo SMS: how Shopify brands choose
Three SMS platforms, three different bets. What each one is built for, where brands outgrow it, and how to pick without a six-month migration you regret.