Olaplex launches at Boots UK
Olaplex now at Boots UK, early results strong per the exec.
Michelle Brett, C-Level Executive · LinkedIn post
Brand Voice · week of oct 23, 2026
What 8-9 figure brands posted on LinkedIn this week
lovevery and our place launched a limited edition play kitchen in our places blue salt colorway. caraway says groupe SEB, the parent of all clad and tefal, is one of the companies suing it over its PFAS free marketing. and mansur gavriel was acquired by public clothing company.
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Retail & Distribution 11
Brami Pasta lands in 324 Stop & Shop stores
Brami now in 324 Stop & Shop stores, first Ahold Delhaize banner
Aaron Gatti, CEO · LinkedIn post
HULKEN launches nationwide in Costco, 665 warehouses
Hulken in Costco nationwide (665 warehouses), custom XL rolling tote bundle, team of 9
Tara Seruya, Chief Brand Officer · LinkedIn post
Lulu and Georgia opens first showroom on Melrose, Los Angeles
First Lulu and Georgia showroom opens on Melrose, LA
Kristine Mittendorf, Cfo/coo · LinkedIn post
Piping Rock NeoCell Collagen BioPeptides launches at CVS Pharmacy
NeoCell Collagen BioPeptides launch at CVS, Boston activation October 17
Tina Antonacci-Dobush, Vice President, Wholesale Marketing and Communications · LinkedIn post
Lyre's enters Vietnam through distributor Lighthouse Group Indochina
Lyre's now available in Vietnam via Lighthouse Group Indochina
Marc Romanin, Marketing Manager · LinkedIn post
DRMTLGY launches skincare on Whatnot, live 10+ hours daily on TikTok
TikTok Live went from a couple hours a day to 10+ hours a day, profitable; skincare launched on Whatnot last week
Phil Yee, SVP, Marketing · LinkedIn post
COCOLAB Cocofloss now number one floss at Target, Amazon, TikTok Shop
Cocofloss is the #1 best selling floss at Target after Feb in line relaunch, also #1 on Amazon and TikTok Shop
Chrystle Cu, Co-Founder & Co-CEO · LinkedIn post
The Spice Lab Spice Lab: Kroger picks 3 air fryer seasonings for March 2027 set
Kroger selected 3 NEW Air Fryer Seasonings for its spice set starting March 2027.
Scott McDulin, Executive Vice President of Sales- Branded Division · LinkedIn post
Norfolk Healthy Produce Purple Tomato launches in Australia and sells out first week
Purple Bliss tomatoes launched in Australia via All Aussie Farmers, sold out week one
Nathan Pumplin, Chief Executive Officer · LinkedIn post
The Loyal Subjects Loyal Subjects Skittens selling 5+ units per store per day at Walmart
Skittens selling 5+ per store per day at Walmart
Jonathan Cathey, CEO/Founder · LinkedIn post
Product Launches 19
John Hardy launches Billie Eilish and FINNEAS jewelry collection
A recognizable US jewelry brand lands a major artist collaboration, a template for celebrity collab drops.
Matt Tepper, President & CEO · LinkedIn post
Lovevery teams with Our Place on limited edition Play Kitchen
Two recognizable DTC brands cross promote through a limited collab in a new colorway.
Roderick Morris, Co-Founder · LinkedIn post
Lola Blankets LoveShackFancy collab sells out in 36 hours
A fast sellout plus a new Salt Lake City store shows collab and retail momentum.
Tommy Higham, Founder & Chief Brand Officer · LinkedIn post
Sweet Loren's launches Thin & Crispy Cookie Dough, Whole Foods exclusive
Thin & Crispy Cookie Dough, two flavors (Chocolate Chunk, Double Chocolate), exclusive to Whole Foods Market.
Loren, Founder & CEO · LinkedIn post
Koia launches ELITE + Creatine at Whole Foods and Target
Koia ELITE + Creatine, 32g plant protein, now at Whole Foods and Target (Fudge Brownie, Cinnamon Roll)
Christopher Hunter, Co-Founder / CEO · LinkedIn post
Posh Peanut launches holiday pajama collab with MacKenzie-Childs
A premium home brand collab shows how kidswear brands extend into holiday gifting with a named design partner.
Fiona Sahakian, Founder | CEO · LinkedIn post
Fishwife launches first advent calendar with four brand collabs
A tinned fish brand extends into gifting with partner collabs and reports its biggest holiday launch day ever.
Becca Millstein, CEO · LinkedIn post
WONDERSKIN launches Virgin x Wonderskin HEADLINER lip stain collab
A challenger beauty brand lands a Virgin family partnership and says the limited edition is selling out.
Michael Malinsky, Chief Executive Officer · LinkedIn post
YELLOWPOP launches McDonald's x Yellowpop collaboration, its biggest ever
A fast food icon licensing into a $20M home decor brand shows how DTC brands borrow nostalgia to drive drops.
Jeremy Cortial, Co-Founder · LinkedIn post
Rip Curl launches Elasto, its most technical wetsuit, globally
A recognizable surf brand rolled one product out across flagships and wholesale at once, with LED screens and full storefront takeovers.
Vijay Moody-Ratcliffe, Trade Marketing Manager · LinkedIn post
Buff City Soap launches holiday collection 10/21, online and nationwide stores
A $200M soap brand opens holiday season with a nationwide collection after an influencer preview.
Julia Evans O’Brien, Vice President of Marketing · LinkedIn post
Dansko launches Wildly Imagined glitter clogs collection
A well known comfort footwear brand ran a cross department launch on Shopify, Klaviyo and Postscript.
Sarah Morabito · LinkedIn post
Circulon Vanderpump by Anolon cookware collection launches
Meyer's Anolon puts a celebrity cookware line in Villa Rosa Pink on market.
Corinne Remeika, Sr. Digital Marketing Manager, Digital Growth & Social Commerce · LinkedIn post
Fanatec shows ClubSport Formula V3 with Red Bull Racing livery
Racing sim hardware brand pairs a new wheel with a Red Bull Racing collaboration.
Steve Doll, Director, Digital Experience · LinkedIn post
Marge Carson launches THE SIGNATURE EDIT, a new line to reach new audiences
A century style furniture maker is extending beyond its trade partner model.
Janet Linly, President & CEO · LinkedIn post
Owl Labs launches Meeting Owl 5 at $1,499 with 30 day returns
A mid size brand re-engineers its flagship hardware and backs it with a risk free trial.
Frank Weishaupt, CEO · LinkedIn post
Ripple+ launches zero nicotine nootropic pouches
New product category for a $25M brand, four flavours in two strengths.
Lucie Beecham, Co-Founder · LinkedIn post
St. Croix Fly Croix relaunches Tidemaster rod after three years of development
Rare relaunch with new carbon fiber and four regional variations, built from dealer feedback.
Ryan Teach, VP of Product & Innovation, St Croix Rods · LinkedIn post
AETHER Apparel launches 50 piece watch with Bamford London
A small outerwear brand extends into watches through a named luxury customizer partner, with Gear Patrol coverage.
Paolo Martinoglio, Marketing Director · LinkedIn post
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Revenue & Milestones 1
Perelel announces $100M run rate, covered by Inc.
Perelel $100M run rate, recently announced (Inc. coverage)
Victoria Gioia, Co-Founder & CEO · LinkedIn post
Funding & M&A 3
Wilde Brands raises $40M from S2G Investments, KarpReilly stays on
Fresh growth capital for a salty snack challenger signals investor appetite for disruptive snack brands.
Jason Wright, Founder & CEO · LinkedIn post
Dan-O's Seasoning raises $25M from The Newcastle Network
Dan-O's raised $25M, 22,000+ retail stores nationwide, 15M followers, started 2015 with $8K.
Dan Oliver, Owner/Founder · LinkedIn post
Mansur Gavriel acquired by Public Clothing Company
Another recognizable DTC fashion brand changes hands, with CEO confirming improved profitability before the sale.
Maria Borromeo, Chief Executive Officer · LinkedIn post
Strategic Moves 7
QUAY TikTok Shop revenue up about 9x year over year
QUAY TikTok Shop revenue grew about 9x YoY; every $1 of TikTok Shop sales brings over $0.50 extra on quay.com
Sophie Suliteanu, Director of Digital Marketing · LinkedIn post
Hey Harper closes store 24 hours, gives away 8,000 pairs ($760K)
8,000 pairs in the US (about $760K retail) plus 800 in the UK, store closed 24 hours for its 8th birthday. UK pairs gone in 1.5 hours.
Joao Duarte, CMO · LinkedIn post
Once Upon a Farm adds Scott Morris to its board
A board add from the Freshpet and Annie's world signals Once Upon a Farm is staffing up governance for its next scale stage.
John Foraker, Co- Founder & CEO · LinkedIn post
Coterie runs first ever baby care back cover ad in Golf Digest
Unusual channel move for a $200M brand: dads on golf content with PGA Tour dad Max Homa.
Brittany Deems, Sr. Director, Brand Marketing · LinkedIn post
Mor Furniture doubled ecommerce sales after moving to Shopify
Shopify featured the migration, a replatform proof point for a $100M retailer.
Ciara Vincent, Ecommerce Manager · LinkedIn post
Frost Buddy reverses six unit minimum order for small retailers after pushback
Shows the cost of tightening wholesale terms on the independents that built a brand as it scales.
Mitch Mammoser ChFC, Co-Founder & Chief Operating Officer · LinkedIn post
SOLE FITNESS HSA/FSA sales hit $250,166 in 30 days after switching
$250,166 HSA/FSA sales across 134 orders (12.87% of orders), Sept 20 to Oct 19; up 82% vs prior provider month, 52% YoY
Mike Christensen, Vice President Marketing · LinkedIn post
Recognition 6
Skylight Buddy named to Time's Best Inventions of 2026
A Time Best Inventions pick for a new kid focused product gives Skylight national press and a launch halo.
Michael Segal, CEO · LinkedIn post
TAO Clean ranked #884 on the Inc. 5000
Ranked #884 on the Inc. 5000 list of fastest growing private companies.
Marcus Hatcher, Chief Executive Officer · LinkedIn post
Avara featured on the TODAY Show via Woman's Day editor
National TV exposure for a $38M apparel brand, though earned through an editor wearing the pieces.
Emily Wickard, Founder · LinkedIn post
TELETIES hair clip named number one on Oprah Daily 2026 stocking stuffer list
National press placement heading into holiday gifting season for a $20M accessories brand.
Alyssa Brown, VP of Marketing · LinkedIn post
Back to the Roots named Home Depot 2026 Environmental Partner of the Year
A retailer supplier award from Home Depot signals standing with a major lawn and garden channel.
Alejandro Ramirez, Co-Founder / Co-CEO · LinkedIn post
Sun Home Saunas ranks No. 17 on Fortune Best Workplaces in Retail 2026
A ranked Fortune workplace list placement for a small DTC sauna brand.
Tyler Fish, Co-Founder · LinkedIn post
Tariffs & Policy 3
Caraway says Groupe SEB is suing it over PFAS free marketing
Caraway CEO argues PFAS free should be the cookware standard and challenges Groupe SEB's new CEO to phase out PFAS after environmental groups sent SEB a legal notice.
Jordan Nathan, Founder & CEO · LinkedIn post
Laundry Sauce pays another ADA and privacy lawsuit settlement, $10K to $100K+ range
Founder says nuisance ADA and data privacy claims arrive 2 to 3 times a year and usually settle; advises ADA compliance, tight privacy policy, strong insurance.
Robert Cardiff, Co-Founder, COO · LinkedIn post
ayrloom Massachusetts Question 8 on ballot could end recreational cannabis sales
Argues the cannabis industry is not talking enough about MA Question 8 and must earn public trust; wrote an op-ed in the local paper.
Eddie Brennan, Chief Executive Officer · LinkedIn post
Leadership 2
Plunge co founder Ryan Duey steps back from co-CEO role
Ryan Duey leaves day to day as Plunge co CEO, stays co founder and board member, next chapter coming.
Ryan Duey, Co-Founder & Co-CEO · LinkedIn post
Dermalogica global CEO Aurelian Lis steps down in December
Top job at a $500M skincare brand opens, with Tim Bunch interim and Unilever Prestige searching.
Aurelian Lis, Chief Executive Officer · LinkedIn post
Anniversaries 1
Hill House Home lifts net profitability 25 points in two years
Net profitability up 25 points over two years while top line grew double digits; Nell Diamond shared on Substack
Nell Diamond, Founder & Chief Executive Officer · LinkedIn post
Who's Hiring 10 of 26
| Brand | Role | Where | |
|---|---|---|---|
 | Wildfang | hiring a head of growth | |
 | Grüns | building out tv and podcast | |
G | Glanbia | hiring for dtc analytics | |
| Fishwife | hiring an ecommerce operations lead | ||
 | NEAT Method | their first ecommerce hire | |
 | IM8 Health | hiring a tiktok shop manager | |
 | Lola Blankets | hiring for emerging categories | |
| OLIPOP | hiring for cx operations | ||
 | LARQ | hiring a social content specialist | |
 | Titan Fitness | hiring a creative specialist |
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