ruggable launched easy care wool, its first step into natural fibers
the CMO says its the start of a bigger product roadmap after 18 months reworking the brand around design.
Brand Voice · week of oct 12, 2026
What 8-9 figure brands posted on LinkedIn this week
ruggable launched its first wool rugs. moonbrew is now in 993 target stores across 47 states. and BRĒZ says the federal hemp ban could cost it 50 to 75% of revenue.
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product launches 8
laundry sauce dropped its first ever brand collab, a limited edition collection with niche fragrance house ARQUISTE built around its MISFIT parfum
live on laundrysauce.com since oct 8.
shinola became the first watch brand in the world to get the miyota 9085 automatic movement, with an 80 hour power reserve
it launched the watch with a limited edition cheerios collab with general mills.
away launched series 3, the next version of its core luggage line, with a weekend pop up in nyc called the travelers salon
halo collar launched the halo remote control, buttons that send the cues your dog already knows, working up to 1,600 ft away with halo collar 5
it came straight out of member surveys.
botanic tonics debuted kava plus at NACS, two new formats, one for focused energy and one for sleep
it calls itself the number one kava maker in the US.
once upon a farm launched electrolyte blends for kids, made with fruit, veggies, coconut water and sea salt
MAGNA-TILES launched MAGNA-TALES, its own kids series on youtube kids
distribution 5
moonbrew is now in 993 target stores across 47 states with its hot cocoa sleep + vitamin sticks
about 70% of customers told them theyd rather buy in store than wait for a package. same week, it launched moonbrew kids, melatonin free strawberry sleep gummies.
equip launched prime protein at target nationwide with its five best selling flavors, in a target only 10 serving bag at $29.99
its customers over index on women in their late 20s to late 40s.
caraway expanded into about 750 target endcaps nationwide and launched a target exclusive color, powder blue
little spoon hit one year at target
it went from 23 SKUs at launch (targets largest food and beverage launch) to more than 40, and says its outperforming legacy players by as much as 2x.
bulletproof 360 high protein iced coffee is heading to costco in los angeles and the pacific northwest
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strategic moves 5
cheers moved into a new, bigger warehouse and restarted q4 displays
the 2027 plan: take every retailer from 2 SKUs to 4 (adding 12ct restore and 30ct protect), scale marketing from ~$18M in 2026 to $25M+ in 2027, and go from an alcohol supplement brand to an alcohol + liver brand.
epic gardening moved its whole site onto the main shop domain
the founder says AI answers took a massive amount of its organic blog traffic over the last 4 years, and product sales are now the vast majority of revenue.
leatherman shared its q3 digital work: its first shopify collective partnership (with the NYT wirecutter store), spanish language shopping in the US
a korean storefront through Global-e, and ask leatherman, AI support with product recommendations.
nanit got its breathing motion monitoring system certified as a medical device in the UK and EU
the first certified baby monitor there that tracks breathing with no sensor on the baby or in the crib.
the outset the skincare brand Courteney Cox cofounded is shutting down, per cofounder Kate Foster Lengyel, who left more than a year ago
policy & regulatory 1
BRĒZ is 64 days out from the federal hemp ban and expects to lose 50 to 75% of total revenue
it scaled to $47M a year before investors and creditors pulled out, and has worked its debt down from $7M to $2.5M. meanwhile walmart took it from 100 to 1,000 stores and a costco roadshow starts next week.
recognition 2
bokksu had its advent calendar ranked first on wirecutters 2026 list
the first time wirecutter has featured it (the snack box has been featured 6 years running).
kizik was named one of fast companys 6 next big things in consumer tech
worth a click 3
TUSHY rebranded, with the new look live at hellotushy.com, trucks on both coasts and new drops teased for 2027
wuffes relaunched with new packaging, a new site and a dog character for every product
it says it has helped more than 1.3 million dogs.
mooala is now on thrive market
funding & m&a 1
outer launched outer spaces with $8M in pre seed funding led by upfront ventures
the backyard furniture brand is moving into energy: its OS1 solar pavilion puts panels overhead and battery storage underneath.
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