saies bellini eyeshadow sold out on day one in three hours. munchkin became the first brand to launch infant formula on tiktok shop in the US. and rumpl dropped a limited collab with liquid death.
Retail presence grew to more than 3,000 stores in a year, assortment up nearly 40%. Select Mini Kits ($50) at Walmart now, Target soon, full line on Lovevery.com November 3.
Touchland launched in Australia with SEPHORA Australia, partnering with Church & Dwight Australia
Jinx Fresh in 3,000 Walmart stores, refrigerated pet section
TRUBAR Drizzle mini rice cakes, three flavors, exclusive at Walmart nationwide
Mia Secret (nail care) is launching at Ulta Beauty after 20 years in business.
Kith Vancouver flagship opening, new market (Canada).
Three day Paris pop up with Sephora Europe: 235+ VIPs day one, 1,800+ visitors, 300+ organic posts
Munchkin launched infant formula on TikTok Shop, first in the U.S., with live expert sessions
Jane Iredale expanded into 33 additional Bluemercury locations in September, with strong initial sales.
Stores #4 and #5 in Tribeca and SoHo NYC, plus Goldsbrough Village Melbourne; brand refresh at 10 years.
First Singapore flagship store opening, in partnership with Kim Hin International
A wellness device brand gets in-spa and in-room placement at a named luxury hotel, a new hospitality channel.
Monica + Andy anchored by Walmart and now Costco, moved from onesies to baby balm. Post is by Andy Dunn (brother in law relation) with 8 takeaways on adding wholesale and a second product.
Laundry Sauce in priority placement at Target flagship SoHo store, NYC
Hydrinity enters Spain with UniSthetic, network of 3,000+ medical professionals; brand in 64+ countries
Commando opened its first Bodysuit Bar at Saks Fifth Avenue New York on Oct 20, on view through Nov 2
First 686 retail space in founder Mike West's South Bay neighborhood.
A major subscription fitness platform adds a premium tier with coaching.
A creator co-developed shade validated demand and sold out on launch day, a playbook for community led product drops.
A beet and cardiovascular supplement brand extends into one of the most crowded supplement categories.
Rumpl ($18M) lands a high profile cobrand drop with a recognizable DTC beverage brand.
A founder-led cosmetics brand entering a new category through a licensed iconic beverage partner.
A known menswear brand extends into licensed sports apparel with a live stadium activation.
A legacy wellness brand extends into a new drinking occasion with a flavored launch and early press.
A $120M knife brand skips Q4 discount noise for branded long form video, two episodes out.
Core product line extends to Toyota, GM and universal fitments, with Ram and Jeep Gladiator coming in 2027.
Heritage brand collab tied to a gas station icon, a licensing play for hats and apparel.
A subscription coffee brand opens a B2B gifting channel just ahead of holiday season.
Second year of a Sanrio licensing play extends a $50M regional brand's collab line.
Licensed collab timed to The Cat in the Hat film release Nov 6.
A health device brand pushes a new tier of its hardware with clinical AI built in.
Seasonal product push from a known pet brand with a press release.
A niche fragrance brand leans into a holiday program on its own creative terms, with art, music and in store tarot readings.
Collab with a celebrity home fragrance brand shows a hot co-branded drop format.
dtcmvp is where shopify brands discover new vendors and get paid for their time. we are invite only, but you can apply as a brand or a vendor.
Backing will push the nasal breathing brand beyond DTC into offline and specialty channels.
Willow is rolling up maternal wellness brands into one portfolio.
Rhythm Japan North American bookings up 103% over two seasons; advance booking revenue up 105% YoY; 6 in 10 bookings include guiding
A $45M electrolyte brand lands a pro team sideline spot usually held by the big sports drink names.
A $25M brand gets a major materials partner, a credibility signal for technical apparel.
A fuel brand with $100M GMV is testing a physical service location.
A men's grooming brand is targeting golfers as an under-penetrated, self-care minded audience.
Skincare brand pairs clinical skin data with Oura biometrics, an unusual proof angle for claims.
National press profile of a $172M off price retailer running 10 pop up stores a week.
Sixth straight top 10 finish, up from #9 in 2023, shows durable youth share at a sub $20 price point.
National press on a rebrand that kept formulas unchanged to protect loyal stylist driven customers.
A named national outlet award with real testing numbers (355 entries, 640+ testers) for a $100M brand.
Jesse Greer left CFO and COO role at quip for Senior Advisor, openly looking at new opportunities.
| Brand | Role | Where | |
|---|---|---|---|
 | Jones | next director of ecommerce and lifecycle | |
 | Remedy | 5 roles open on the LA team | |
 | Bask & Lather | 4 marketing roles still open | |
 | Tangle Teezer | new lead for tiktok shop affiliate growth | |
 | Skylight | owning the amazon and dtc forecast | |
 | Kangol | looking for an ecommerce manager | |
 | Smartliner | shopify and marketplace manager open | |
 | Pepper | hiring for influencer and affiliate | |
 | Nanit | hiring its first engineers in NYC | |
 | Dr. Squatch | strategic operations role open |
Brand leaders
get paid for intro calls with vendors you choose
Vendors
meet 8 and 9 figure shopify brands like these