HART launches exclusive Monogram Collection with Anthropologie
HART launched an exclusive Monogram Collection with Anthropologie, more pieces coming to its site
Tara Pate, Director of Sales and Marketing · LinkedIn post
Brand Voice · week of oct 16, 2026
What 8-9 figure brands posted on LinkedIn this week
liquid death's prime day beat amazon's own forecast by 50%. hulken is in costco nationwide, and caraway sold out its first coffee maker in a week
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Retail & Distribution 12
HULKEN lands in Costco nationwide after a year of work
Costco nationwide (Hulken)
Alex Schinasi, Co-Founder & President · LinkedIn post
Liquid Death Prime Day beat Amazon forecast by 50%
Fall Prime Day results 50% above Amazon internal forecast for Liquid Death, discounts of 15 to 25% by SKU, massive year over year Amazon growth.
Mike Cessario, CEO/Founder · LinkedIn post
Mario Badescu now at FLANNELS in Leicester, UK
Retail: FLANNELS (Frasers Group), Leicester, UK
Jack Cabasso, Chief Executive Officer · LinkedIn post
Naturium launches at Sephora Mexico, 170 guests at Soho House event
Naturium launched at Sephora Mexico last month, celebrated with 170 creators and media at Soho House Mexico City.
Karren Nguyen, E.L.F. Beauty - Naturium Influencer Marketing Manager · LinkedIn post
Levenger Company tied to Barnes & Noble after CEO introduction
Levenger and Barnes & Noble, introduced via Women in Retail Leadership Circle; launch terms not stated
Margaret Moraskie, CEO · LinkedIn post
CLEARSTEM lands in 600+ Target Beauty Studio locations
Retail: 600+ Target Beauty Studio locations nationwide. Hiring: VP of Marketing (US, poster in US, location not stated)
Danielle Gronich, Chief Executive Officer · LinkedIn post
North Spore mushroom kits now in 800 Home Depot stores
North Spore: Home Depot from 20 stores to 300 in spring to 800 for holiday; 9 regional distributors; True Value, Do it Best, ACE shows. Author (retail sales and marketing manager) is leaving, next steps soon.
Kiera Foti, Retail Sales & Marketing Manager · LinkedIn post
AquaTru now sold on Costco.com
AquaTru launches on Costco.com (online listing, no door count)
Alex Choi, Senior Brand Manager · LinkedIn post
Create Wellness expands at Target with 3 new creatine products
Create Wellness, #1 selling creatine brand at Target (SPINS), adds Creatine Gummies Fruity and Sour variety packs and Creatine plus Electrolytes Lemonade.
Dan McCormick, Co-Founder and CEO · LinkedIn post
Campo Grande Ibérico pork lands in Whole Foods meat section
Campo Grande now in the Whole Foods Market meat section (Ibérico ribeyes, hanger steak, bacon)
Kurt Oriol, Founder · LinkedIn post
The Loyal Subjects launches Skittens collectibles at Walmart
Skittens collectible line now available at Walmart (The Loyal Subjects)
Jonathan Cathey, CEO/Founder · LinkedIn post
Product Launches 22
Rare Beauty and BÉIS launch Drop 2 of luggage and beauty collab
Drop 1 sold out almost a year ago; Drop 2 adds a full luggage range and a cheek and lip kit.
Chrystina Woody Train, Senior Vice President, Marketing and Global Brand Partnerships · LinkedIn post
Caraway coffee maker sold out in a week, now on pre-order
A new cookware category launch sold through its first inventory in seven days, signaling demand for the extension.
Jenna Johnson, Director of Growth · LinkedIn post
mnml launches Standard Form basics, its first women's apparel and first outside brand
A decade old LA brand extending into womenswear and a partner label signals a category push at the $89M scale.
Josh Fish, Chief Operating Officer · LinkedIn post
Aura Frames launches Astra frame with SWAROVSKI crystals
A named luxury partnership takes a $62M digital frame brand upmarket right after a new brand campaign.
Jenisse Curry, Senior Director, Communications and Product Marketing · LinkedIn post
Titan Casket flies first space memorial mission with ashes and DNA
A casket brand extending into space memorials shows a new category and celebrity tie in a niche DTC market.
Scott Ginsberg, Founder / CEO · LinkedIn post
Native Pet launches its first cat supplement line
A $32M dog supplement brand extends into cats, citing nearly four in ten US households owning one.
Daniel Schaefer, Co-Founder · LinkedIn post
Windmill Air launches its first heater
An air conditioner brand moving into heating extends its product line into a second season.
Jaclyn Gabriel, Head of Brand & Partnerships · LinkedIn post
Boka and OLIPOP launch Pomegranate Sparkle co branded soda and toothpaste
A named collaboration with OLIPOP puts a $20M oral care brand in front of the prebiotic soda audience.
Fernando Echevarría, Senior Brand & Creative Manager · LinkedIn post
imogene + willie drops biggest collab yet with Wrangler, next drop Oct 24
A $19M denim brand partners with a major heritage jeans name, covered by GQ.
Kieran McNeill, Partner and Chief Executive Officer · LinkedIn post
Outer launches Outer Spaces, solar and battery backyard structure OS1
OS1 solar pavilion up to 5.3 kW, battery up to 62 kWh, announced last week with press in Axios, Term Sheet, WSJ Pro.
Jiake Liu, Co-Founder & CEO · LinkedIn post
Oransi launches Aslan Motion Tech drone parts line, built in Virginia
An air purifier brand is entering US made, NDAA aware drone components, a notable category extension.
Ben Barani, COO · LinkedIn post
TOMS launches Bear Hug Mystery Drop blind bag Alpargatas
A well known footwear brand tests a blind bag format with a chase style.
Amber Tarshis, Chief Marketing Officer · LinkedIn post
Aventon Bikes launches Current LTD, limited edition EMTB, 99 made
A $200M US e bike brand moves into premium limited runs with a SRAM and Rockshox build.
Malte Homeyer, Head of Brand and Marketing (Europe) · LinkedIn post
Zevia Cherry Lime sells out, restocked on Walmart.com and Amazon
A new flavor outran expectations at a $161M soda brand, showing demand for zero sugar flavors.
Kirsten Suarez, Chief Marketing Officer · LinkedIn post
Jeni's Splendid Ice Creams Appalachian Acorn Pie flavor sold out online in one day
A five year development flavor selling out in a day shows what a hit innovation can do for a known DTC ice cream brand.
Scott Hargrove, Chief Marketing Officer · LinkedIn post
Stetson releases limited James Dean hat with Bespoke Post and the estate
Licensing collab with a known estate shows heritage brands using DTC partners.
Rebecca Goodman, Vice President, Licensing & Business Development · LinkedIn post
Milk Bar empanada launches with Taco Bell
A mid size dessert brand lands a product inside a national chain menu.
Matt Sunderland, Chief Executive Officer · LinkedIn post
Restaurantware launches iOS and Android app with 19,000+ products
App live on iOS and Android, 19,000+ products, free shipping over $100 app only offer, 16 years of catalog.
Jamil Bouchareb, Group CEO · LinkedIn post
Beekeeper's Naturals launches Cooling Relief Lozenges, first with Drug Facts panel
A $26M US brand enters OTC cough relief with natural menthol and 1g sugar, pushing ingredient transparency.
Carly Kremer, Founder & Chair of the Board · LinkedIn post
ORIGIN launches a sneaker made in the United States
A US made footwear push positions the brand against overseas manufactured incumbents.
Pete Roberts, FOUNDER / CEO · LinkedIn post
Plus-Plus USA CEO launches Three Letter Lounge on Etsy, built in 5 weeks with AI
An established toy brand CEO shows idea to market in five weeks using ChatGPT and Claude together.
Ryan Hamilton, Chief Executive Officer · LinkedIn post
Baked by Melissa launches first Diwali cupcake collection
A well known bakery brand extends into a new cultural holiday with all new flavors.
Melissa Ben-Ishay, CEO · LinkedIn post
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Revenue & Milestones 1
Clicks Keyboard case reports $30M in sales and nearly 200,000 units
Clicks: $30M in sales, $5M funding, about 200,000 units sold over three years, raising for 2027
Adrian Li Mow Ching, CEO & Founder · LinkedIn post
Funding & M&A 1
hiyo closes $20M Series B led by Constellation Brands
hiyo closed a $20M Series B led by Constellation Brands (shared by VP of Finance Will Schmitt)
Will Schmitt, VP of Finance · LinkedIn post
Strategic Moves 4
Good Clean Love announces Goodcleanclinicalcare.com, end to end vaginal microbiome care
A DTC personal care brand is moving into diagnostics and prescriptions, a new revenue line.
Wendy Strgar, Founder/ Chief Innovation Officer · LinkedIn post
PartyLite employer insolvency reported by its global ecommerce director
Marcel Siegert, Global Ecommerce Director at PartyLite (Germany), open to senior ecommerce and digital leadership roles from November 2026
Marcel Siegert, Global E-Commerce Director · LinkedIn post
Rhone and NBA stage Adult Recess event in NYC
A $100M menswear brand is running a league partnership as a live consumer event.
Bethany Evans, Chief Marketing Officer · LinkedIn post
Fresh Clean Threads renames back to Fresh Clean Tees
A DTC apparel brand reverses a four year old rename because customers kept buying only t-shirts.
Matthew Parvis, Co-Founder & CEO · LinkedIn post
Recognition 5
GORUCK Spy Ruck named to TIME Best Inventions of 2026
A national TIME placement for a $28M US direct brand gives a gear maker credibility with mainstream buyers.
Keyan Leroux, Marketing Manager · LinkedIn post
Bandit Running Running's Vanisher fabric named to TIME Best Inventions 2026
Second TIME Best Inventions mention in four years for a fast growing running apparel brand.
Tim West, Founder & Creative Director · LinkedIn post
O Positiv O Positiv's URO probiotic ranks #1 in Amazon women's health
URO Vaginal Probiotic #1 in Amazon Women's Health, 38,000+ reviews
Bobby Bitton, CEO & Co-Founder · LinkedIn post
Thank God It's Natural tgin Scalp Clarifying Shampoo wins 2026 Allure Best of Beauty
A major beauty publication award for a mid sized haircare brand can lift retail and DTC demand.
Krystal McNear M.B.A., Director of Marketing · LinkedIn post
Lancaster Cast Iron named best skillet by CNN Underscored
National outlet test praised the 4 pound No. 8 skillet as lightest and fastest heating.
Mark Longenecker, Co-Founder · LinkedIn post
Tariffs & Policy 1
Daniels Jewelers CEO: US made gold chain now beats Italian after tariff
Argues tariffs plus record gold prices make US chain manufacturing cheaper than Italy, with per gram math.
David Sherwood, CEO · LinkedIn post
Leadership 2
quip CEO Meredith Glansberg steps back after a year as CEO
Meredith Glansberg leaves as quip CEO (was CEO over a year, joined 2021), advisory through transition, now open to new opportunities in CPG and AI commerce
Meredith Glansberg, Chief Executive Officer · LinkedIn post
Cotopaxi names interim supply chain leader, opens SVP Supply Chain search
SVP, Supply Chain at Cotopaxi (US, location not stated). Interim leader Rachel Cantu, ex Patagonia, Nike, Glossier.
Lindsay Shumlas, Chief Executive Officer · LinkedIn post
Anniversaries 1
Happiest Baby marks 10 years of SNOO, 160+ employers offer it
SNOO turns 10 on Oct 18 (launched 2016). 160+ employers offer it as a benefit, benefit manager NPS of 88, approaching a billion hours of safe sleep.
Harvey Karp, Founder, CEO · LinkedIn post
Who's Hiring 10 of 30
| Brand | Role | Where | |
|---|---|---|---|
| CLEARSTEM | VP of Marketing | us |
 | Bloom Nutrition | Senior Brand Manager | us |
 | Comfrt | Channel Lead, YouTube | us · creators |
 | Skullcandy | Social First Brand Builder | us · social |
 | LAKE | Sr. Manager, Lifecycle Marketing | us · klaviyo |
 | Nike Strength | Ecommerce Manager | portland, on site |
M | Monos | Paid Media Coordinator | paid media |
 | Pepper | Director of Merchandising | nyc, hybrid |
 | Petite Keep | CRM & Retention Marketing Manager | remote, us |
 | Twillory | Sr. Performance Creative Strategist | us |
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