Fairing
Post-purchase attribution surveys that tell you where customers actually came from
Fairing is a Shopify app developer based in the United States that makes Fairing Post Purchase Surveys, a surveys app on the Shopify App Store. It provides in-moment attribution surveys for Shopify merchants. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 724 (4.7%) run Fairing Post Purchase Surveys, more than any other surveys app. Its share is highest among Health & Wellness (8.4%), Beauty & Personal Care (7.3%) and Home & Living (5.7%) brands. It is rated 5 out of 5 from 196 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Fairing Post Purchase Surveys has 4 plans on the Shopify App Store, from free to $149 a month.
Fairing runs post-purchase surveys that ask customers how they actually heard about you, then surfaces attribution the pixel misses. Useful for brands running podcast, influencer, direct mail, or TV alongside Meta & Google, where paid channels overcount and word-of-mouth gets ignored.
What Fairing does for Shopify brands
- Surveys reveal channels overcounting credit for word-of-mouth & organic buyers
- Pulling spend off overcounted channels cuts waste & improves blended roas
- Uncovers underclaimed channels (podcast, influencer, organic) the pixel misses
- Shifting budget toward underinvested channels generates incremental revenue
Overview
Fairing sells post-purchase survey software that asks customers how they heard about a brand and ties each answer to the order. It helps merchants see where orders come from when analytics tools such as Google Analytics file sales under Direct. It also covers NPS and other customer feedback questions.
- Built for
- DTC and ecommerce brands, mainly on Shopify, with Google Tag Manager or a script for other platforms.
- Pricing
- Free plan up to 200 orders a month; paid Shopify App Store tiers run $49 to $149 a month for 201 to 5,000 orders. Enterprise above 30,000 transactions is custom. The Advanced Attribution add-on starts at $99/month; the Data Sync add-on is $299/month.
Products
- Fairing Post Purchase Surveys Shopify App Store app that runs post-purchase surveys for attribution, CRO and personalization.
- Attribution Surveys Asks customers how they heard about the brand, with follow-up questions and response validation.
- Advanced Attribution Adaptive follow-up to the HDYHAU question that identifies the channel, format and source of each order.
- Question Stream Holds attribution, NPS and post-purchase questions together in one stream of responses.
- NPS Surveys Sends NPS surveys through Klaviyo or another ESP and links scores to orders.
- Fairing MCP Lets users query Fairing survey data from tools such as ChatGPT and Claude.
Integrations
Buyer notes
- Installs on Shopify in minutes; no credit card needed.
- Core plan has a 14-day free trial with no credit card required.
- Fairing NPS works without Shopify wherever a survey page can be hosted and linked from an ESP.
- The NPS FAQ says customers can migrate from Delighted to Fairing.
From Fairing's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Fairing Post Purchase Surveys
5.0 · 196 reviewsBuilt for ShopifyFree planPaid from $49/moOn 4.7% of brands over $5MLaunched 2018SurveysPost-purchase surveys for Shopify. Solve marketing attribution, CRO, personalization, and more. Trusted by thousands of Shopify Plus stores.
Pricing
Up to 200 ordersFree- Post-purchase Surveys
- Unlimited Questions & Responses
- Analyze LTV Against Survey Responses
- AI-Generated Attribution Insights
- +4 more
201 to 500 Orders$49/month- Post-purchase Surveys
- Unlimited Questions & Responses
- Analyze LTV Against Survey Responses
- AI-Generated Attribution Insights
- +4 more
14-day free trial501 to 1k Orders$99/month- Post-purchase Surveys
- Unlimited Questions & Responses
- Analyze LTV Against Survey Responses
- AI-Generated Attribution Insights
- +4 more
14-day free trial1,001 to 5k Orders$149/month- Post-purchase Surveys
- Unlimited Questions & Responses
- Analyze LTV Against Survey Responses
- AI-Generated Attribution Insights
- +4 more
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Fairing
The most used surveys apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| KNO Post Purchase Surveys · KnoCommerce Inc | 3.4% | 4.9 · 118 |
| Grapevine Post Purchase Survey · Union Works Apps | 2% | 5.0 · 233 |
| Zigpoll Customer Surveys · Argonautic Labs | 1.4% | 5.0 · 595 |
| easy Google Customer Reviews · Union Works Apps | 0.3% | 4.6 · 25 |
| SEA Post Purchase Survey Quiz · SEA Commerce by Avada | 0.2% | 4.9 · 187 |
| Asklayer Survey & NPS for pros · PEAKDIGITAL | 0.2% | 4.9 · 57 |
Often used with Fairing
What its brands run more often than Shopify brands over $5M do overall.
- AppLovin31.1% of its brands · 3.9x average
- GRIN Influencer Marketing11.6% of its brands · 3.8x average
- Intelligems27.5% of its brands · 3.8x average
- Alia22.8% of its brands · 3.6x average
- Elevar Conversion Tracking38.8% of its brands · 3.5x average
What Shopify apps does Fairing make?
Fairing has 1 app on the Shopify App Store: Fairing Post Purchase Surveys.
How many Shopify brands use Fairing?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 724 (4.7%) run Fairing Post Purchase Surveys, more than any other surveys app. Its share is highest among Health & Wellness (8.4%), Beauty & Personal Care (7.3%) and Home & Living (5.7%) brands.
What are the alternatives to Fairing?
The most used surveys apps among Shopify brands over $5M, after Fairing: KNO Post Purchase Surveys (3.4%), Grapevine Post Purchase Survey (2%), Zigpoll Customer Surveys (1.4%), easy Google Customer Reviews (0.3%), SEA Post Purchase Survey Quiz (0.2%) and Asklayer Survey & NPS for pros (0.2%).
What do Fairing's brands use alongside it?
Of the brands running Fairing, 31.1% also run AppLovin, 11.6% also run GRIN Influencer Marketing, 27.5% also run Intelligems, 22.8% also run Alia and 38.8% also run Elevar Conversion Tracking. Each is at least 3.5 times as common among them as across all brands over $5M.
How is Fairing Post Purchase Surveys rated?
Fairing Post Purchase Surveys is rated 5 out of 5 from 196 reviews on the Shopify App Store.
How much does Fairing cost?
Fairing Post Purchase Surveys has 4 plans on the Shopify App Store, from free to $149 a month. Fairing Post Purchase Surveys: Up to 200 orders, Free; 201 to 500 Orders, $49/month; 501 to 1k Orders, $99/month; 1,001 to 5k Orders, $149/month.
