Northbeam provides marketing intelligence platform for multi-touch attribution and media mix modeling.
Northbeam runs multi-touch attribution and incrementality tests on your paid-media spend to show which channels, creatives & audiences actually cause purchases vs. just claim credit. Built for dtc brands spending enough on Meta, Google & TikTok that misattributed budget shows up as real money lost each month.
What Northbeam does for Shopify brands
- Multi-touch attribution reallocates budget from channels that take credit to channels that drive purchases
- Incrementality testing proves which creatives & audiences cause purchases, not just capture them
- Kill losing campaigns & scale winners to lift site-wide cvr on the same traffic
- Enterprise customers see 37% roas lift & 20% cac reduction over one year
Overview
Northbeam sells a marketing measurement platform that includes multi-touch attribution, media mix modeling and incrementality. It tracks which ads and channels drive revenue and sends that data to ad platforms. It is meant for merchants who find it hard to see which campaigns drive sales across many channels and privacy changes.
- Built for
- Brands that run paid advertising, from seven-figure brands spending under $200K a month to teams spending over $500K a month, with a Professional tier that connects to any ecommerce platform, not just Shopify.
- Pricing
- Priced in four tiers based on annual marketing spend, each with a contact-for-quote option. Professional is listed at $3,500 per month, Starter at $1,500, and Growth and Enterprise are custom. Incrementality and Media Mix Modeling+ are optional on higher tiers.
Products
- Multi-Touch Attribution Attributes revenue to ad touchpoints across channels, from awareness to conversion, in dashboards.
- Media Mix Modeling+ Forecasts revenue and budget scenarios from the marketing mix, including spend that is hard to measure by click.
- Northbeam Apex Sends Northbeam ad performance data to Meta and AppLovin ad algorithms without dev work.
- Clicks + Deterministic Views Attributes revenue to ad views as well as clicks.
- Creative Analytics Shows which ad assets perform across channels.
- Product Analytics Shows which products perform in ads.
Integrations
Buyer notes
- Growth tier includes creative, strategy and media buying support from a preferred Northbeam agency partner.
- Professional tier includes a dedicated Media Strategist.
- Enterprise tier includes a dedicated Customer Success Manager and a Slack channel.
- Ad credits from ad platform partners are listed by tier, from up to $50,000 to up to $200,000.
From Northbeam's own site and Shopify App Store listings, as of 2026-10-20.
How much does Northbeam cost?
Priced in four tiers based on annual marketing spend, each with a contact-for-quote option. Professional is listed at $3,500 per month, Starter at $1,500, and Growth and Enterprise are custom. Incrementality and Media Mix Modeling+ are optional on higher tiers.
