Tolstoy is a Shopify app developer based in Israel that makes Tolstoy: Shoppable Video & UGC, a video and livestream app on the Shopify App Store. It provides shoppable video and UGC app for Shopify merchants. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 627 (4.1%) run Tolstoy: Shoppable Video & UGC, more than any other video and livestream app. Its share is highest among Beauty & Personal Care (12.8%), Health & Wellness (6.7%) and Fashion & Apparel (4.9%) brands. It is rated 4.6 out of 5 from 283 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Tolstoy: Shoppable Video & UGC has 4 plans on the Shopify App Store, from free to $195 a month. Some plans add usage charges on top, listed with each plan.
Tolstoy adds shoppable video, quizzes, and an ai personal shopper to Shopify product pages. Built for brands where shoppers hesitate on pdps, where complementary products are easy to miss, and where generic popups underperform at email capture.
What Tolstoy does for Shopify brands
- Shoppable video & ai personal shopper convert hesitant pdp visitors who would have bounced
- Personal shopper surfaces complementary products mid-discovery, lifting cart size
- Quiz format captures emails with declared product preferences
- Preference-tagged subscribers convert through email flows better than generic popup captures
Overview
Tolstoy sells an AI ecommerce platform for online stores. It creates product images and video, publishes shoppable video and widgets on the storefront and other channels, and runs an AI shopping assistant that answers shopper questions from the product catalog. Merchants can use it to produce product content and help shoppers choose products.
- Built for
- Ecommerce teams at commerce brands, mainly on Shopify, with listed industries including fashion, beauty, jewelry, food and beverage, and home.
- Pricing
- Free plan with no card and a 30-day publishing trial for eligible accounts. Paid tiers Starter, Plus, Pro and Max run $8 to $299 per month on annual billing; the App Store lists Starter $12, Plus $44, Pro $195 monthly. Extra viewers cost $5 to $10 per 1,000. Enterprise is custom.
Products
- AI Player Publishes shoppable video, galleries, stories and PDP widgets across site, app, email and SMS.
- AI Studio Generates on-brand product images and video from product photos, catalog and Brand DNA.
- AI Sales Agent Answers product questions, recommends products and offers virtual try-on using the store catalog.
- Shopbots by Tolstoy Personal shopping assistant that suggests outfits and products from allowed calendar events and purchase emails.
- Tolstoy: Shoppable Video & UGC Shopify app that turns Reels, TikTok videos and UGC into shoppable videos and tracks attributed revenue.
Integrations
Buyer notes
- Free plan needs no card; eligible accounts get uncapped on-site views for 30 days.
- Enterprise plan offers custom usage and contracts, workflow design and implementation, and dedicated support; Max also lists dedicated support.
- Each paid plan has monthly allowances for viewers, AI Studio credits and AI Sales Agent credits; chats and try-ons use credits, page visits do not.
- The Shopify App Store listing carries a Built for Shopify badge.
From Tolstoy's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Tolstoy: Shoppable Video & UGC
4.6 · 283 reviewsBuilt for ShopifyFree planPaid from $12/moOn 4.1% of brands over $5MLaunched 2020Video and livestreamTurn Instagram Reels, TikTok videos, and UGC into videos shoppers can buy from. Publish across your store and Shop App, then track attributed revenue.
Pricing
FreeFree- Build your first shoppable experience
- No card required
- 30-day trial for eligible accounts
- Uncapped on-site views for 30 days
- +2 more
Starter$12/monthor $96/year and save 33%Extra viewers cost $10 per 1,000.
- Everything in Free, plus:
- 5,000 viewers per month
- 2,000 AI Studio tokens per month
- 500 AI Sales Agent tokens per month
- +3 more
Plus$44/monthor $348/year and save 34%Extra viewers cost $10 per 1,000.
- Everything in Starter, plus:
- 20,000 viewers per month
- 7,300 AI Studio tokens per month
- 2,500 AI Sales Agent tokens per month
- +2 more
Pro$195/monthor $1,548/year and save 34%Extra viewers cost $7 per 1,000.
- Everything in Plus, plus:
- 100,000 viewers per month
- 32,400 AI Studio tokens per month
- 10,000 AI Sales Agent tokens per month
- +1 more
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Tolstoy
The most used video and livestream apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Videowise Shoppable Video UGC · Videowise Video Commerce | 1.8% | 4.8 · 252 |
| Firework Shoppable Video & UGC · Firework | 0.9% | 5.0 · 48 |
| ReelUp‑Shoppable Videos+Reels · ReelUp LTD. | 0.6% | 4.9 · 296 |
| Whatmore Shoppable Videos&Reel · whatmore | 0.4% | 5.0 · 392 |
| Quinn Shoppable Videos & Reels · Quinn | 0.4% | 4.9 · 108 |
| Quinn Shoppable Videos, Reels · Quinn | 0.3% | 4.6 · 52 |
Often used with Tolstoy
What its brands run more often than Shopify brands over $5M do overall.
- Tapcart16.4% of its brands · 4.6x average
- Octane AI13.7% of its brands · 4.2x average
- OrderEditing.com11.8% of its brands · 3.8x average
- Visually A/B Testing & CRO10% of its brands · 3.8x average
- GRIN Influencer Marketing10.2% of its brands · 3.4x average
What Shopify apps does Tolstoy make?
Tolstoy has 1 app on the Shopify App Store: Tolstoy: Shoppable Video & UGC.
How many Shopify brands use Tolstoy?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 627 (4.1%) run Tolstoy: Shoppable Video & UGC, more than any other video and livestream app. Its share is highest among Beauty & Personal Care (12.8%), Health & Wellness (6.7%) and Fashion & Apparel (4.9%) brands.
What are the alternatives to Tolstoy?
The most used video and livestream apps among Shopify brands over $5M, after Tolstoy: Videowise Shoppable Video UGC (1.8%), Firework Shoppable Video & UGC (0.9%), ReelUp‑Shoppable Videos+Reels (0.6%), Whatmore Shoppable Videos&Reel (0.4%), Quinn Shoppable Videos & Reels (0.4%) and Quinn Shoppable Videos, Reels (0.3%).
What do Tolstoy's brands use alongside it?
Of the brands running Tolstoy, 16.4% also run Tapcart, 13.7% also run Octane AI, 11.8% also run OrderEditing.com, 10% also run Visually A/B Testing & CRO and 10.2% also run GRIN Influencer Marketing. Each is at least 3.4 times as common among them as across all brands over $5M.
How is Tolstoy: Shoppable Video & UGC rated?
Tolstoy: Shoppable Video & UGC is rated 4.6 out of 5 from 283 reviews on the Shopify App Store.
How much does Tolstoy cost?
Tolstoy: Shoppable Video & UGC has 4 plans on the Shopify App Store, from free to $195 a month. Some plans add usage charges on top, listed with each plan. Tolstoy: Shoppable Video & UGC: Free, Free; Starter, $12/month (Extra viewers cost $10 per 1,000); Plus, $44/month (Extra viewers cost $10 per 1,000); Pro, $195/month (Extra viewers cost $7 per 1,000).
