Firework is a Shopify app developer that makes Firework Shoppable Video & UGC, a video and livestream app on the Shopify App Store. It provides a video commerce platform. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 137 (0.9%) run Firework Shoppable Video & UGC, #3 of 121 video and livestream apps by that count. Its share is highest among Electronics & Tech (3.4%), Beauty & Personal Care (2.3%) and Home & Living (0.9%) brands. It is rated 5 out of 5 from 48 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Firework Shoppable Video & UGC has 3 plans on the Shopify App Store, from free to $259 a month. Some plans add usage charges on top, listed with each plan.
Overview
Firework sells video commerce software that lets merchants add shoppable video, live video chat, video showrooms and an AI shopping assistant to their websites, emails and Shop App storefront. It is meant to help merchants engage shoppers with interactive video and connect online visitors with store staff or AI assistants.
For Shopify brands
- Shoppable videos can be embedded on the store, sent in email and SMS, and shown in the Shop App.
- An Instagram and TikTok importer brings existing user-generated video into the store, and Klaviyo is a listed integration.
- Analytics tracking attributes checkout and purchase events back to video interactions on the website.
How it works
The brand uploads and builds shoppable videos in the Firework Business Portal, then embeds them on its website. Plans start with a free Pilot, and larger plans are set up by talking with Firework.
- Built for
- Firework offers plans for small businesses through enterprises, with a Shopify App Store listing and integrations with WooCommerce, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud and other platforms; it has pages for beauty, grocery, fashion and home.
- Pricing
- Shopify App Store: Pilot is free (1,000 monthly views), Starter is $39/month (10,000 views), Growth is $259/month (50,000 views). Firework's site lists Pilot, Starter, Growth, Pro and Enterprise tiers for Shoppable Video, with Pro and Enterprise by custom quote. Add-ons include SDK and Privacy Gateway.
Products
- Shoppable Video Upload and embed shoppable videos on a site, with polls, quizzes, custom CTAs and product links.
- 1:1 Video Chat Connects store associates with online customers through live video chat.
- Video Showroom Brings the in-store experience online through live showrooms with an AI Co-Pilot assistant.
- AI Shopping Agent Conversational AI assistant, called AVA, that talks with shoppers about products.
- Firework Shoppable Video & UGC Shopify app that adds shoppable video to a site, emails and the Shop App.
Integrations
Buyer notes
- Pilot plan is free to install; the App Store listing says there are no hidden fees.
- Growth plan removes Firework branding; Pro and Enterprise add custom branding.
- Support: live chat on Pilot, customer support specialist on Growth, VIP support on Pro and Enterprise.
- Help site is available in English and Japanese.
From Firework's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Firework Shoppable Video & UGC
5.0 · 48 reviewsBuilt for ShopifyFree planPaid from $39/moOn 0.9% of brands over $5MLaunched 2021Video and livestreamBoost website sales: Add Shopify-compatible shoppable video to your site, emails and Shop App storefront. Try for free. Personalize & interact at scale.
Pricing
PilotFree to installNo hidden fees. Try out Firework for FREE.
- 1,000 Monthly Views
- 10 Video Uploads
- Show videos on Shop App
- Klaviyo Integration
- +4 more
Starter$39/monthContact us for more details.
- All features in Pilot, plus:
- 10,000 Monthly Video Views
- 50 Video Uploads
- Up to 10 Playlists
Growth$259/monthor $2,388/year and save 23%Contact us to learn more about our customized solutions.
- All features in Starter, plus:
- 50,000 Monthly Video Views
- Unlimited video uploads
- Remove Firework branding
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Firework
The most used video and livestream apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Tolstoy | 4.1% | 4.6 · 283 |
| Videowise Shoppable Video UGC · Videowise Video Commerce | 1.8% | 4.8 · 252 |
| ReelUp‑Shoppable Videos+Reels · ReelUp LTD. | 0.6% | 4.9 · 296 |
| Whatmore Shoppable Videos&Reel · whatmore | 0.4% | 5.0 · 392 |
| Quinn Shoppable Videos & Reels · Quinn | 0.4% | 4.9 · 108 |
| Quinn Shoppable Videos, Reels · Quinn | 0.3% | 4.6 · 52 |
Often used with Firework
What its brands run more often than Shopify brands over $5M do overall.
- Seel Worry‑Free Purchase36.5% of its brands · 21x average
- SAP Emarsys14.6% of its brands · 19x average
- QuickCEP11.7% of its brands · 18.9x average
- Xcotton Post Purchase Guard18.2% of its brands · 18.2x average
- 17TRACK Order Tracking26.3% of its brands · 9.8x average
What Shopify apps does Firework make?
Firework has 1 app on the Shopify App Store: Firework Shoppable Video & UGC.
How many Shopify brands use Firework?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 137 (0.9%) run Firework Shoppable Video & UGC, #3 of 121 video and livestream apps by that count. Its share is highest among Electronics & Tech (3.4%), Beauty & Personal Care (2.3%) and Home & Living (0.9%) brands.
What are the alternatives to Firework?
The most used video and livestream apps among Shopify brands over $5M, after Firework: Tolstoy (4.1%), Videowise Shoppable Video UGC (1.8%), ReelUp‑Shoppable Videos+Reels (0.6%), Whatmore Shoppable Videos&Reel (0.4%), Quinn Shoppable Videos & Reels (0.4%) and Quinn Shoppable Videos, Reels (0.3%).
What do Firework's brands use alongside it?
Of the brands running Firework, 36.5% also run Seel Worry‑Free Purchase, 14.6% also run SAP Emarsys, 11.7% also run QuickCEP, 18.2% also run Xcotton Post Purchase Guard and 26.3% also run 17TRACK Order Tracking. Each is at least 9.8 times as common among them as across all brands over $5M.
How is Firework Shoppable Video & UGC rated?
Firework Shoppable Video & UGC is rated 5 out of 5 from 48 reviews on the Shopify App Store.
How much does Firework cost?
Firework Shoppable Video & UGC has 3 plans on the Shopify App Store, from free to $259 a month. Some plans add usage charges on top, listed with each plan. Firework Shoppable Video & UGC: Pilot, Free to install (No hidden fees. Try out Firework for FREE); Starter, $39/month (Contact us for more details); Growth, $259/month (Contact us to learn more about our customized solutions).