whatmore is a Shopify app developer based in the United States that makes Whatmore Shoppable Videos&Reel, a video and livestream app on the Shopify App Store. It provides shoppable videos, on-model content, and widgets for ecommerce brands. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 59 (0.4%) run Whatmore Shoppable Videos&Reel, #5 of 121 video and livestream apps by that count. Its share is highest among Fashion & Apparel (0.7%) brands. It is rated 5 out of 5 from 392 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Whatmore Shoppable Videos&Reel has 4 plans on the Shopify App Store, from free to $149 a month.
WhatMore adds shoppable product videos to Shopify product pages and generates ai product imagery & video from flatlays in its AI Studio. Best fit for brands that want pdp video without booking another photoshoot, especially apparel, beauty & accessories catalogs with frequent SKU drops.
What WhatMore does for Shopify brands
- Shoppable video on pdp converts non-buyers, lifting add-to-cart & checkout rates
- Video-engaged buyers add complementary items & pick higher-value variants, raising aov
- AI Studio turns flatlays into on-model photos & short videos in minutes
- Replaces traditional photoshoot workflow, cutting content production cost & turnaround
Overview
Whatmore sells shoppable video software for ecommerce stores, plus an AI Studio for generating product images and videos without a shoot. It turns Instagram and TikTok videos into tagged, clickable videos on product, collection and home pages, so a merchant can connect existing video content to the products it sells.
For Shopify brands
- Imports Instagram and TikTok videos, tags the products in them with AI, and places them on product, collection and home pages.
- Installs from the Shopify App Store in one click with no code, and the widget loads only when shoppers scroll to it.
- Runs holdout tests and A/B tests on the store so the conversion lift is measured, and builds Meta retargeting audiences from video interactions.
How it works
A Shopify brand installs the app in one click, imports its Instagram or TikTok videos, and products are matched and tagged to each video. Videos are then placed on product, collection and home pages using templates. Other platforms use a copy-paste embed script.
- Built for
- Ecommerce brands, mainly on Shopify, with support for WooCommerce, BigCommerce, Magento, PrestaShop and custom storefronts.
- Pricing
- Shopify App Store plans include a free plan with 300 video clicks a month, Starter at $29, Growth at $79 and Scale at $149 a month. Website plans also list Premium at $249 a month and custom Enterprise pricing. Plans differ by monthly video clicks and features, and paid website plans include a 14-day free trial.
Products
- Shoppable Videos Places clickable, product-tagged videos on product, collection and home pages from Instagram and TikTok content.
- AI Studio Generates product photos, on-model visuals and videos from catalog images without a shoot.
- In-App Video Adds a shoppable video feed to iOS, Android and React Native apps through an SDK.
- Auto Pilot Fetches social videos, tags products and publishes them automatically at a chosen accuracy threshold.
- Smart Retargeting Turns widget clicks, views and interactions into custom audiences for Meta Ads.
- A/B Testing Splits live traffic between different widget setups and measures which performs better.
Integrations
Buyer notes
- Shopify install is one click with no developer needed; other platforms use a copy-paste embed script.
- Free plan available with 300 video clicks a month and up to 15 video uploads.
- Paid website plans include a 14-day free trial.
- Support includes 24/7 live chat on Starter, priority chat on Growth, and a dedicated success manager on Enterprise.
From WhatMore's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Whatmore Shoppable Videos&Reel
5.0 · 392 reviewsBuilt for ShopifyFree planPaid from $29/moOn 0.4% of brands over $5MLaunched 2022Video and livestreamTurn Instagram Reels & TikTok into shoppable videos with AI product tagging. Video carousels, sliders & stories. Meta Pixel retargeting. Zero speed impact.
Pricing
Free ForeverFree- 300 video clicks/month
- Upload upto 15 videos
- Video Carousel on Homepage
- Floating video on Product Page
- +3 more
Starter$29/monthor $278/year and save 20%- 3,000 video clicks/month
- Upload upto 100 videos
- 10 AI product matches / month
- Auto-sync videos from Instagram daily
- +2 more
14-day free trialGrowth$79/monthor $758/year and save 20%- 15,000 video clicks/month
- Upload upto 300 videos
- 20 AI product matches / month
- Add videos to unlimited collection pages
- +4 more
14-day free trialScale$149/monthor $1,430/year and save 20%- 40,000 video clicks/month
- Unlimited Video Uploads
- Unlimited AI product matches / month
- Smart Retargeting - High intent audience
- +2 more
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to WhatMore
The most used video and livestream apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Tolstoy | 4.1% | 4.6 · 283 |
| Videowise Shoppable Video UGC · Videowise Video Commerce | 1.8% | 4.8 · 252 |
| Firework Shoppable Video & UGC · Firework | 0.9% | 5.0 · 48 |
| ReelUp‑Shoppable Videos+Reels · ReelUp LTD. | 0.6% | 4.9 · 296 |
| Quinn Shoppable Videos & Reels · Quinn | 0.4% | 4.9 · 108 |
| Quinn Shoppable Videos, Reels · Quinn | 0.3% | 4.6 · 52 |
Often used with WhatMore
What its brands run more often than Shopify brands over $5M do overall.
- BUCKS Currency Converter PRO++76.3% of its brands · 20.4x average
- Kwik COD & Checkout42.4% of its brands · 12.6x average
- Hulk Contact Form Builder22% of its brands · 3.1x average
- Judge.me Product Reviews App59.3% of its brands · 1.9x average
- Microsoft Clarity32.2% of its brands · 1.7x average
What Shopify apps does whatmore make?
whatmore has 1 app on the Shopify App Store: Whatmore Shoppable Videos&Reel.
How many Shopify brands use whatmore?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 59 (0.4%) run Whatmore Shoppable Videos&Reel, #5 of 121 video and livestream apps by that count. Its share is highest among Fashion & Apparel (0.7%) brands.
What are the alternatives to whatmore?
The most used video and livestream apps among Shopify brands over $5M, after whatmore: Tolstoy (4.1%), Videowise Shoppable Video UGC (1.8%), Firework Shoppable Video & UGC (0.9%), ReelUp‑Shoppable Videos+Reels (0.6%), Quinn Shoppable Videos & Reels (0.4%) and Quinn Shoppable Videos, Reels (0.3%).
What do whatmore's brands use alongside it?
Of the brands running whatmore, 76.3% also run BUCKS Currency Converter PRO++, 42.4% also run Kwik COD & Checkout, 22% also run Hulk Contact Form Builder, 59.3% also run Judge.me Product Reviews App and 32.2% also run Microsoft Clarity. Each is at least 1.7 times as common among them as across all brands over $5M.
How is Whatmore Shoppable Videos&Reel rated?
Whatmore Shoppable Videos&Reel is rated 5 out of 5 from 392 reviews on the Shopify App Store.
How much does whatmore cost?
Whatmore Shoppable Videos&Reel has 4 plans on the Shopify App Store, from free to $149 a month. Whatmore Shoppable Videos&Reel: Free Forever, Free; Starter, $29/month; Growth, $79/month; Scale, $149/month.
