Novel provides shoppable video for Shopify brands. It is based in the United States.
Novel Video adds shoppable video to Shopify product pages and homepages, letting visitors watch demos, fit, and ugc inline then buy without leaving the page. Best fit for brands whose pdps lean on visuals (beauty, apparel, wellness) and who see undecided traffic bouncing before checkout.
What Novel Video does for Shopify brands
- Shoppable video on pdps gives undecided visitors fit, demo & social proof to buy same session
- Inline bundles & complementary products surface in-video, lifting cart size on existing buyers
- Targets two separate audiences (non-buyers & existing buyers) so cvr & aov lifts don't overlap
Overview
Novel sells an app that puts shoppable video and user-generated content on Shopify storefronts and in the Shop App. Merchants upload videos or import them from Instagram or TikTok, tag products in them, and show them in set layouts on their pages. This lets shoppers view and buy products from the videos.
For Shopify brands
- Import videos from Instagram and TikTok, or upload them, and tag products so shoppers can add to cart from the video.
- Choose from four layouts (Spotlight, Carousel, Overlay and Stories) and embed them on any Shopify page.
- See video analytics, and share videos as links, QR codes, email and SMS campaigns.
How it works
A brand adds its Instagram or TikTok handle or uploads videos, picks a layout and tags products. Novel's pricing page lists live onboarding, video strategy sessions and done-for-you creation and maintenance on higher tiers.
- Pricing
- One listing shows Free, $15 and $299 per month. Another shows Starter $14.99 (3,000 impressions), Growth $99 (30,000) and Scale $600 (250,000), with per-impression overage charges.
Products
- Novel Shoppable video and UGC widgets for Shopify sites and the Shop App, with analytics.
- Spotlight Vertical video feed layout that shows one video at a time.
- Carousel Layout showing videos side by side in a feed.
- Overlay Small video pinned to the bottom of the page, on top of the site.
- Stories Layout showing videos as side-by-side bubbles.
- Enterprise Services Custom plan with unlimited hosted videos and views, on-demand design creative and custom embeds.
Integrations
Buyer notes
- Site says the first layout can be set up in 1 minute.
- Paid plans list free trials (7 days on one pricing listing, 14 days on another); plans say no commitment, cancel anytime.
- Support: live chat on Starter; Scale adds a dedicated success manager, onboarding specialist and 1:1 Slack channel.
- Growth plan lists Shopify 1.0 and Shopify 2.0 support and embedding on third-party websites.
From Novel Video's own site and Shopify App Store listings, as of 2026-10-30.
How much does Novel cost?
One listing shows Free, $15 and $299 per month. Another shows Starter $14.99 (3,000 impressions), Growth $99 (30,000) and Scale $600 (250,000), with per-impression overage charges.
