Proxima
AI-powered audience and creative intelligence for Meta and TikTok ads, built on DTC network data
Proxima provides conversion intelligence and audience insights for Shopify merchants.
Proxima builds Meta and TikTok lookalike & interest audiences using conversion data from 2,000+ dtc brands and 73M+ buyers, not just your own pixel. Useful for Shopify brands hitting a ceiling on paid social where account-only signals have stopped finding new converters at a profitable cpa.
What Proxima does for Shopify brands
- Network audiences from 2,000+ dtc brands & 73M buyers beat account-only lookalikes
- Lower cpa on same ad budget cuts wasted spend on Meta & TikTok
- Better audiences open headroom to scale spend 50-200% without breaking roas
- Plugs paid-social signal loss from post-iOS 14.5 attribution gaps
Overview
Proxima sells a Conversion Intelligence platform that uses a Commerce Graph of ecommerce purchase data to build buyer personas, creative briefs and ad audiences. It is meant for brands that want to know which buyers convert and which ad creative to test next, beyond what their own ad accounts show.
- Built for
- The home page says Proxima Audiences is for teams spending $50k+/month on paid media; the pricing page also lists brands spending on paid acquisition and agencies producing ads for multiple clients.
- Pricing
- Conversion Intelligence is free ($0 to get started), with no time limit and no credit card required. Pro starts at $250/month and adds Creative Briefs, Creative Studio and audience-specific messaging angles. Pro is booked through a demo.
Products
- Conversion Intelligence Shows insights from connected Shopify and Meta accounts, enriched with the Commerce Graph; free tier available.
- Commerce Graph Proprietary dataset of ecommerce shopper behavior that Proxima's insights, personas and briefs draw on.
- Personas Buyer personas built from real buyer behavior, with messages, angles and what to emphasize or avoid.
- Creative Engine Turns consumer data into creative briefs, UGC and scripted concepts, storyboards and test angles.
- Creative Briefs Briefs with hooks, themes, positioning, product focus, formats and testing guidance for designers or agencies.
- Audiences Custom audiences of buyers, passed back into your ad accounts for targeting.
Integrations
Buyer notes
- Connecting takes about 5-10 minutes; data is fully populated in 24-36 hours depending on order volume and connected sources.
- Engineering help is usually not needed; marketing or operations can connect the accounts.
- Connecting only Shopify is possible and gives a baseline; Proxima improves as more sources are added.
- TikTok is listed as Coming Soon on the integrations page; the site states Proxima is a data broker under Texas law.
From Proxima's own site and Shopify App Store listings, as of 2026-10-20.
How much does Proxima cost?
Conversion Intelligence is free ($0 to get started), with no time limit and no credit card required. Pro starts at $250/month and adds Creative Briefs, Creative Studio and audience-specific messaging angles. Pro is booked through a demo.
