Refunnel
UGC management and creator whitelisting platform for paid social and TikTok Shop
Refunnel provides a UGC platform for Instagram and TikTok Shop for Shopify merchants.
Refunnel is a creator management platform for Instagram and TikTok Shop. It brings creator relationships, communication, payments and monetization into one place, so teams can stop running UGC from spreadsheets. It captures every post that mentions your brand and turns each one into a creator record you can track. Creators apply through one link for contests, paid partnerships or affiliate programs. You can request whitelisting in one click and run partnership ads from their handles. It also tracks engagement and TikTok Shop revenue per creator. Payouts run weekly or bi-weekly, with 1099s handled.
What Refunnel does for Shopify brands
- Whitelisted ads run from creator accounts, convert at lower cost per purchase than brand ads
- One-tap rights requests from dms replace manual creator outreach & negotiation
- Automated discovery of tagged posts plus asset management saves hours weekly
- Captures email & sms contacts from Instagram followers, turning social audience into owned subscribers
- Owned-channel flows drive ongoing revenue independent of ad spend
Overview
Refunnel is a creator marketing platform and creator CRM for brands and agencies. It keeps creator recruitment, contracts, product seeding, content capture, usage rights, ads and payouts in one system, replacing the spreadsheets and separate tools a creator program otherwise needs.
For Shopify brands
- Send seeding orders to creators through your Shopify store and see who posted content.
- Capture Instagram and TikTok posts that mention the brand, with usage rights requested in a tap.
- Run approved creator content as Meta partnership ads, and track TikTok Shop affiliate videos and GMV by creator.
How it works
The brand connects its social accounts, store and ad accounts to Refunnel in a few clicks. Posts, orders, content and messages then sync into Refunnel without exports or manual uploads. For whitelisting, the brand links its Meta Ads account and shares a one-click opt-in link that creators approve from the Instagram app.
- Built for
- Brands and agencies running creator, UGC, affiliate and seeding programs, including Shopify stores and TikTok Shop sellers.
- Pricing
- Whitelisting is sold for one flat fee with unlimited whitelisted ads, rather than a percentage of ad spend.
Products
- Creator Management One record per creator holding campaigns, contracts, shipments, posts, usage rights, performance and payouts.
- Product Seeding Gift product from Shopify and see which creators posted UGC.
- UGC & Usage Rights Capture creator posts and request usage rights in a tap.
- Whitelisting Turn creator content into Meta partnership ads with one-click creator approval.
- Payments & Accounting Pay creators by bank transfer, PayPal, store credit or gift cards, with W-9s and 1099s handled.
- Social Listening and Analytics Track mentions, Stories, views and GMV by creator and post.
Integrations
Buyer notes
- Demo is booked through the website.
- Outreach can be sent from your own email domain.
- Communication (AI agents for email, Instagram DMs, TikTok Shop) is listed as coming soon.
- Universal Creator Ads on TikTok, Snapchat, YouTube and AppLovin is listed as coming soon.
From Refunnel's own site and Shopify App Store listings, as of 2026-10-30.
How much does Refunnel cost?
Whitelisting is sold for one flat fee with unlimited whitelisted ads, rather than a percentage of ad spend.
