Microsoft is a Shopify app developer that makes Microsoft Channel, an ads app on the Shopify App Store. It provides user behavior analytics through session replays and heatmaps. It is rated 2.9 out of 5 from 338 reviews on the Shopify App Store. Microsoft Channel has 1 plan on the Shopify App Store, at no charge.
Overview
Microsoft Advertising sells online advertising across search, display, video and connected TV, retail, and gaming surfaces. For Shopify merchants, the Microsoft Channel app connects a store to Microsoft's advertising network so products can reach people searching or browsing on Microsoft properties and partner sites.
For Shopify brands
- The Microsoft Channel app connects a Shopify store to Microsoft Advertising, so a brand can reach people on the Microsoft network.
- Search ads place a brand's products in front of users searching on Bing, Yahoo, DuckDuckGo and other search engines in the network.
- Performance Max lets a team create and manage campaigns and optimize ads across the Microsoft Advertising Network from one place.
How it works
A merchant connects their Shopify store through the Microsoft Channel app from the Shopify App Store. Campaigns are then created and managed in the Microsoft Advertising platform, where Copilot guides campaign creation and answers questions. Microsoft also offers chat with an expert for account signup and campaign creation.
- Pricing
- The Microsoft Channel app on the Shopify App Store has a free plan.
Products
- Microsoft Channel Shopify app that connects merchants to Microsoft Advertising; listed under Marketing and conversion.
- Search Ads shown to users searching on Bing, Yahoo, DuckDuckGo and other search engines in the network.
- Display Display and native ads across MSN, Microsoft Edge, Outlook and Microsoft Casual Games.
- Video and CTV Video ads across Microsoft properties, publisher partners and streaming platforms.
- Performance Max Create and manage campaigns and optimize ads across the Microsoft Advertising Network.
- Copilot in the Microsoft Advertising Platform AI assistant that guides campaign creation and answers questions in the platform.
Integrations
Buyer notes
- Microsoft Channel app has a free plan on the Shopify App Store.
- Live chat with a Microsoft Advertising expert is offered for account signup, campaign creation and general support.
- Microsoft Advertising site is available in English, Japanese, French, Spanish and German.
- A free consultation and training and certification resources are listed on the site.
From Microsoft's own site and Shopify App Store listings, as of 2026-10-30.
On the Shopify App Store
Microsoft Channel
2.9 · 338 reviewsFree planLaunched 2019AdsWith the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Micros...
Pricing
FreeFree to installYou set your daily campaign budget. Ad spend is billed directly through your Microsoft Advertising account.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
What Shopify apps does Microsoft make?
Microsoft has 1 app on the Shopify App Store: Microsoft Channel.
How is Microsoft Channel rated?
Microsoft Channel is rated 2.9 out of 5 from 338 reviews on the Shopify App Store.
How much does Microsoft cost?
Microsoft Channel has 1 plan on the Shopify App Store, at no charge. Microsoft Channel: Free, Free to install (You set your daily campaign budget. Ad spend is billed directly through your Microsoft Advertising account).