Microsoft Clarity is a Shopify app developer based in the United States that makes Microsoft Clarity: AI Insights, an analytics app on the Shopify App Store. Among the 14,745 Shopify brands over $5M that dtcmvp tracks, 2,387 (16.2%) run Microsoft Clarity: AI Insights, more than any other analytics app. Its share is highest among Health & Wellness (18.8%), Fashion & Apparel (18.6%) and Beauty & Personal Care (18.6%) brands. It is rated 4.6 out of 5 from 2,183 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. It has a free plan.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Microsoft Clarity: AI Insights
4.6 · 2,183 reviewsBuilt for ShopifyFree planOn 16.2% of brands over $5MLaunched 2025AnalyticsClarity is a free user behavior tool that helps you understand how users are interacting with your website through AI analytics, session replays, and heatmaps
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Microsoft Clarity
The most used analytics apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Triple Whale | 14.3% | 4.1 · 91 |
| Lucky Orange Heatmaps & Replay · Lucky Orange LLC | 4.7% | 4.7 · 878 |
| Blotout EdgeTag · Blotout | 3.7% | 4.0 · 27 |
| Stape Conversion Tracking · Stape | 2.4% | 4.4 · 42 |
| Connectif · Connectif Artificial Intelligence, S.L. B05509641 | 1.7% | 4.3 · 4 |
| Polar · Polar Analytics | 1.7% | 4.9 · 117 |
Often used with Microsoft Clarity
What its brands run more often than Shopify brands over $5M do overall.
- Intelligems11.3% of its brands · 1.9x average
- AppLovin10.7% of its brands · 1.7x average
- Triple Whale23% of its brands · 1.6x average
- Yotpo11.6% of its brands · 1.5x average
- Gorgias29.8% of its brands · 1.5x average
What Shopify apps does Microsoft Clarity make?
Microsoft Clarity has 1 app on the Shopify App Store: Microsoft Clarity: AI Insights.
How many Shopify brands use Microsoft Clarity?
Among the 14,745 Shopify brands over $5M that dtcmvp tracks, 2,387 (16.2%) run Microsoft Clarity: AI Insights, more than any other analytics app. Its share is highest among Health & Wellness (18.8%), Fashion & Apparel (18.6%) and Beauty & Personal Care (18.6%) brands.
What are the alternatives to Microsoft Clarity?
The most used analytics apps among Shopify brands over $5M, after Microsoft Clarity: Triple Whale (14.3%), Lucky Orange Heatmaps & Replay (4.7%), Blotout EdgeTag (3.7%), Stape Conversion Tracking (2.4%), Connectif (1.7%) and Polar (1.7%).
What do Microsoft Clarity's brands use alongside it?
Of the brands running Microsoft Clarity, 11.3% also run Intelligems, 10.7% also run AppLovin, 23% also run Triple Whale, 11.6% also run Yotpo and 29.8% also run Gorgias. Each is at least 1.5 times as common among them as across all brands over $5M.
How is Microsoft Clarity: AI Insights rated?
Microsoft Clarity: AI Insights is rated 4.6 out of 5 from 2,183 reviews on the Shopify App Store.
How much does Microsoft Clarity cost?
It has a free plan.