Tie
Shopper identity resolution. Reveal up to 90% of anonymous site traffic and reach them across email, SMS, postal, and programmatic.
Tie provides shopper intelligence platform for ecommerce brands.
Tie identifies anonymous Shopify visitors and pushes those resolved emails into your esp so existing flows can actually fire. Best for brands with strong site traffic but a small list, where most browsers leave before subscribing and most cart abandoners are logged out.
What Tie does for Shopify brands
- Identifies anonymous browsers, feeds them into welcome & browse-abandon flows
- Resolves logged-out cart abandoners so abandoned-cart emails actually send
- New identified subscribers monetized by lifecycle programs already running
Overview
Tie is a shopper intelligence platform for ecommerce and DTC brands. It identifies anonymous site visitors, scores each shopper's likelihood to open, click or buy, and places marketing emails in the Gmail Primary inbox. Tie was formerly named Revenue Roll.
For Shopify brands
- Tie connects to Shopify in minutes without engineering work and recognizes visitors the store cannot, such as those on new devices, browsers or email aliases.
- Identified shoppers are enriched with demographic data and pushed into ESP flows and Meta and Google ad audiences, so teams can act on traffic that was previously anonymous.
- Tie uses Shopify order data to support custom attribution and ties browsing and purchase behavior to identified shoppers.
How it works
A brand connects Tie to Shopify and to its email, SMS or ad tools, with install times listed from about 10 minutes to under a day depending on the tool. Tie then resolves visitors to profiles, refreshes intent scores daily and syncs the results into the connected tools. Tie Priority runs inside the brand's existing Klaviyo account.
- Built for
- Online consumer brands with at least 100,000 monthly unique U.S. website visitors or 200,000 active CRM profiles, especially growth, retention and lifecycle teams using email, SMS and paid ads.
- Pricing
- Credit-based annual plans billed monthly or prepaid, with one credit pool shared across products: Priority at $9K to $12K per year, Launch at $18K to $24K, Scale at $30K to $40K, and custom Enterprise pricing. Prepaying the year saves 25%.
Products
- Tie ID Recognizes anonymous visitors across devices, browsers and email aliases and pushes profiles to the ESP.
- Tie Predict Scores each shopper daily from 1 to 10 on likelihood to open, click or buy.
- Tie Priority Places emails in Gmail's Primary inbox instead of Promotions and warms sending domains.
- Tie Marketplace ID Matches marketplace purchases, such as TikTok Shop orders, to known shopper profiles.
- Advertising credit card A flexible-terms credit card for advertising spend.
Integrations
Buyer notes
- All plans run on a 12-month contract, paid monthly or prepaid for the year.
- Proof of concept period is 7 days on Priority and 30 days on Launch, Scale and Enterprise.
- Launch and above include a dedicated Client Success Manager and Slack channel.
- Iterable, Braze and Bloomreach integrations are listed as coming soon.
From Tie's own site and Shopify App Store listings, as of 2026-10-30.
How much does Tie cost?
Credit-based annual plans billed monthly or prepaid, with one credit pool shared across products: Priority at $9K to $12K per year, Launch at $18K to $24K, Scale at $30K to $40K, and custom Enterprise pricing. Prepaying the year saves 25%.
