Mercana
Customer intelligence platform that enriches Shopify profiles with 90+ data points for smarter segmentation and VIP outreach
Mercana provides customer segmentation and audiences for Shopify merchants.
Mercana enriches every Shopify customer profile with 100+ data points (job title, income signals, social following, interests) so brands can build segments that go beyond transaction history. It auto-syncs enriched personas to Klaviyo and Shopify, and flags high-value customers for automated VIP outreach via postcards or Instagram DMs. Brands with active retention programs and 10k+ customers get the clearest value.
What Mercana does for Shopify brands
- Enriched Klaviyo segments from real demographic data -> higher repeat purchase rates
- Automated VIP and B2B customer identification -> no manual social or LinkedIn research
Overview
Mercana is a customer intelligence platform for consumer brands. It finds public information about a merchant's customers, builds profiles and identity-based personas, and flags high-value customers such as creators, executives and VIPs as they buy. Merchants can then send outreach or sync segments to the tools they already use.
For Shopify brands
- Customers and orders sync from the Shopify store, and Mercana writes personas, VIP flags and segments back as native Shopify customer tags for use in Shopify segments, flows and discounts.
- Customers who already have an audience, such as creators and athletes, are found and ranked, and a thank-you or affiliate outreach email is drafted for the team to send.
- Personas and segments can be sent to email, SMS, ads, direct mail and Slack tools the brand already runs.
How it works
A brand connects its store or uploads a customer CSV, and Mercana enriches the selected customers with public data. It groups them into personas, flags VIPs, and drafts outreach that sends on the brand's own domain with approval. Onboarding takes about two minutes.
- Built for
- Consumer brands on Shopify, WooCommerce, BigCommerce and similar stores, including retail and eCommerce, hospitality and travel, and sports and entertainment.
- Pricing
- Usage-based at $0.05 per customer, charged for each new customer enriched. The brand chooses which customers are enriched, and the site offers a free trial on 1,000 customers.
Products
- 360° customer profiles Enriches each customer with 200+ public data points, with citations and confidence scores.
- Identity-led Personas Groups customers into personas based on who they are, scored against lifetime value and retention.
- Merc Customer data scientist that answers open-ended questions with analysis, segments and readouts.
- Activate audiences Sends audiences to email, SMS, ads, Slack, DMs and direct mail channels.
- API/MCP Enriches customers through an API, or lets agents query customer intelligence over MCP.
- Free VIP scan Reports on creators, executives and high-LTV buyers found in an uploaded customer CSV.
Integrations
Buyer notes
- Onboarding takes about two minutes.
- Brands choose which customers to enrich: the whole base, top spenders, or buyers of a certain product.
- Outreach emails send with the brand's approval, from its own domain, and replies go to its inbox.
- The site lists an opt-out page for people whose data is enriched.
From Mercana's own site and Shopify App Store listings, as of 2026-10-30.
How much does Mercana cost?
Usage-based at $0.05 per customer, charged for each new customer enriched. The brand chooses which customers are enriched, and the site offers a free trial on 1,000 customers.
