PostPilot is a Shopify app developer that makes PostPilot Direct Mail Platform, an ads app on the Shopify App Store. It provides direct mail marketing for Shopify and ecommerce merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 376 (2.4%) run PostPilot Direct Mail Platform, #4 of 173 ads apps by that count. Its share is highest among Health & Wellness (5.7%), Beauty & Personal Care (4.1%) and Pets (3.1%) brands. It is rated 4.9 out of 5 from 177 reviews on the Shopify App Store. PostPilot Direct Mail Platform has 1 plan on the Shopify App Store, at no charge. It bills some charges outside the Shopify invoice.
Overview
PostPilot is a direct mail platform for ecommerce brands that sends personalized, triggered postcards to prospects, site visitors and past customers. It covers acquisition, retargeting, and retention and reactivation campaigns. Strategy, creative, printing and mailing are handled by PostPilot's in-house team, so a merchant can add a physical mail channel alongside email and SMS.
For Shopify brands
- Syncs Shopify customer and order data through a native integration to trigger targeted postcard sends.
- PostPilot's in-house team handles strategy, creative, printing and mailing, so the brand does not need to run direct mail itself.
- Postcards can be triggered from the same events and segments as existing Klaviyo flows, to reach customers who have stopped opening email.
How it works
A brand connects its store and email or SMS tools, then approves the strategy and designs PostPilot produces. PostPilot handles the creative, printing and postage, and prints in its own facilities in South Carolina, Arizona and London.
- Built for
- Ecommerce brands on Shopify and other platforms, including CPG, apparel, home furnishings, pet supplies, health and wellness, beauty, and THC/CBD.
- Pricing
- The Shopify App Store listing shows a free plan with platform access and analytics reports. The website has a pricing page, and its offer for qualified brands applies to those with over $3m in annual Shopify revenue.
Products
- AcquisitionAI Lookalike audience engine for mailing prospects who resemble a brand's best customers.
- MailMatch Sends postcards to email subscribers and other known contacts without needing their addresses.
- SiteMatch Retargets website visitors with direct mail without needing an address.
- CartMatch Sends postcards to shoppers who abandoned their carts.
- ShopDrops Geo-targeted mail used to drive traffic to retail stores.
Integrations
Buyer notes
- No minimum card quantity; a single personalized card can be sent.
- No contracts and no minimums.
- Non-Shopify stores such as Magento, WooCommerce and custom platforms connect through an API.
- Support contact is support@postpilot.com.
From PostPilot's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
PostPilot Direct Mail Platform
4.9 · 177 reviewsFree planOn 2.4% of brands over $5MLaunched 2018AdsSend personalized, triggered postcard campaigns to customers & prospects. Full funnel from retention to prospecting. As easy as email. Done-for-you service.
Pricing
FreeFree- Platform Access
- 10+ exclusive analytics reports
Some charges are billed by the developer outside your Shopify invoice.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to PostPilot
The most used ads apps among Shopify brands over $5M.
Often used with PostPilot
What its brands run more often than Shopify brands over $5M do overall.
- AppLovin41.2% of its brands · 5.1x average
- KNO Post Purchase Surveys14.9% of its brands · 4.5x average
- Intelligems32.7% of its brands · 4.5x average
- Wisepops10.1% of its brands · 4.4x average
- Postscript SMS Marketing26.3% of its brands · 4.3x average
What Shopify apps does PostPilot make?
PostPilot has 1 app on the Shopify App Store: PostPilot Direct Mail Platform.
How many Shopify brands use PostPilot?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 376 (2.4%) run PostPilot Direct Mail Platform, #4 of 173 ads apps by that count. Its share is highest among Health & Wellness (5.7%), Beauty & Personal Care (4.1%) and Pets (3.1%) brands.
What are the alternatives to PostPilot?
The most used ads apps among Shopify brands over $5M, after PostPilot: Elevar Conversion Tracking (11%), AppLovin (8%), Criteo GO (7.2%), MNTN (2.2%), Aspire (1.4%) and Nabu (0.9%).
What do PostPilot's brands use alongside it?
Of the brands running PostPilot, 41.2% also run AppLovin, 14.9% also run KNO Post Purchase Surveys, 32.7% also run Intelligems, 10.1% also run Wisepops and 26.3% also run Postscript SMS Marketing. Each is at least 4.3 times as common among them as across all brands over $5M.
How is PostPilot Direct Mail Platform rated?
PostPilot Direct Mail Platform is rated 4.9 out of 5 from 177 reviews on the Shopify App Store.
How much does PostPilot cost?
PostPilot Direct Mail Platform has 1 plan on the Shopify App Store, at no charge. It bills some charges outside the Shopify invoice. PostPilot Direct Mail Platform: Free, Free.