Criteo
Commerce media advertising platforms and self-serve ad campaign tools for marketers, agencies and retailers
Criteo is a Shopify app developer that makes Criteo GO, an ads app on the Shopify App Store. It provides commerce media advertising platforms and self-serve ad campaign tools for marketers, agencies and retailers. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 1,115 (7.2%) run Criteo GO, #3 of 173 ads apps by that count. Its share is highest among Fashion & Apparel (9.7%), Health & Wellness (9.6%) and Electronics & Tech (8.8%) brands. It is rated 4.5 out of 5 from 34 reviews on the Shopify App Store. Criteo GO has 1 plan on the Shopify App Store, at no charge.
Overview
Criteo is a commerce media company that sells advertising and monetization software to marketers, agencies, retailers and media owners. For merchants, it offers performance media such as customer acquisition, retention and dynamic retargeting, plus a self-serve app, Criteo GO, for launching ad campaigns.
For Shopify brands
- Criteo GO lets a brand launch ad campaigns through a self-serve platform listed in the Shopify App Store.
- Dynamic retargeting shows personalized product ads to people who already know the brand.
- Customer acquisition and retention campaigns reach new shoppers and existing customers across the shopper journey.
How it works
A brand can install Criteo GO from the Shopify App Store and launch campaigns itself through the self-serve platform. Larger or managed programs start by contacting Criteo sales.
- Built for
- Brands and agencies of any size for Criteo GO, with other products aimed at marketers, retailers, marketplaces and media owners, including beauty, travel and consumer electronics brands.
- Pricing
- Criteo GO is free to install, and media costs depend on usage. Pricing for other products is not listed.
Products
- Criteo GO Self-serve platform for launching ad campaigns, available as a Shopify app in the Marketing and conversion category.
- Commerce Growth Automated customer acquisition and retention for marketers and agencies.
- Commerce Max Retail media on the open internet for brands and agencies.
- Dynamic Retargeting Personalized product ads aimed at people who already know the brand.
- Commerce Audiences Audiences built on real shopper data to find and keep customers.
- Video Advertising Online video ads to drive discovery and engagement.
Buyer notes
- Criteo GO has a free plan; media costs are usage dependent.
- Criteo GO is listed in the Marketing and conversion category of the Shopify App Store.
- Sales contact is available through the Contact Sales option on the website.
From Criteo's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Criteo GO
4.5 · 34 reviewsFree planOn 7.2% of brands over $5MLaunched 2022AdsLaunch high-performing ad campaigns in minutes with an easy, self-serve platform built for growing businesses. Powered by AI and real-time commerce...
Pricing
FreeFree to installMedia costs are usage dependent
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Criteo
The most used ads apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Elevar Conversion Tracking · Elevar, LLC | 11% | 4.8 · 170 |
| AppLovin · AppLovin Corporation | 8% | 3.6 · 25 |
| PostPilot Direct Mail Platform · PostPilot | 2.4% | 4.9 · 177 |
| MNTN | 2.2% | 5.0 · 9 |
| Aspire | 1.4% | 4.5 · 13 |
| Nabu · AdNabu Global, Inc. | 0.9% | 4.7 · 492 |
Often used with Criteo
What its brands run more often than Shopify brands over $5M do overall.
- impact.com Affiliate Marketing13.2% of its brands · 2.5x average
- Awin26.8% of its brands · 2.1x average
- Yotpo18.6% of its brands · 2.1x average
- Elevar Conversion Tracking22.6% of its brands · 2x average
- Zendesk19.8% of its brands · 2x average
What Shopify apps does Criteo make?
Criteo has 1 app on the Shopify App Store: Criteo GO.
How many Shopify brands use Criteo?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 1,115 (7.2%) run Criteo GO, #3 of 173 ads apps by that count. Its share is highest among Fashion & Apparel (9.7%), Health & Wellness (9.6%) and Electronics & Tech (8.8%) brands.
What are the alternatives to Criteo?
The most used ads apps among Shopify brands over $5M, after Criteo: Elevar Conversion Tracking (11%), AppLovin (8%), PostPilot Direct Mail Platform (2.4%), MNTN (2.2%), Aspire (1.4%) and Nabu (0.9%).
What do Criteo's brands use alongside it?
Of the brands running Criteo, 13.2% also run impact.com Affiliate Marketing, 26.8% also run Awin, 18.6% also run Yotpo, 22.6% also run Elevar Conversion Tracking and 19.8% also run Zendesk. Each is at least 2.0 times as common among them as across all brands over $5M.
How is Criteo GO rated?
Criteo GO is rated 4.5 out of 5 from 34 reviews on the Shopify App Store.
How much does Criteo cost?
Criteo GO has 1 plan on the Shopify App Store, at no charge. Criteo GO: Free, Free to install (Media costs are usage dependent).