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Criteo

Shopify app developer, ads apps

Criteo is a Shopify app developer based in France that makes Criteo GO, an ads app on the Shopify App Store. Among the 14,745 Shopify brands over $5M that dtcmvp tracks, 921 (6.2%) run Criteo GO, #3 of 171 ads apps by that count. Its share is highest among Fashion & Apparel (8.9%), Health & Wellness (8.5%) and Beauty & Personal Care (7.5%) brands. It is rated 4.4 out of 5 from 34 reviews on the Shopify App Store. It has a free plan.

Among Shopify brands over $5M

Brands running Criteo
6.2%
921 of 14,745 brands dtcmvp tracks
Rank in ads
#3 of 171
By how many of those brands run each app
All brands over $5M6.2%
Fashion & Apparel8.9%
Health & Wellness8.5%
Beauty & Personal Care7.5%

Share of each sector's brands running it, where that beats the overall rate.

On the Shopify App Store

  • Criteo GO

    4.4 · 34 reviews
    Free planOn 6.2% of brands over $5MLaunched 2022Ads

    Launch high-performing ad campaigns in minutes with an easy, self-serve platform built for growing businesses. Powered by AI and real-time commerce...

Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.

Alternatives to Criteo

The most used ads apps among Shopify brands over $5M.

AppBrands over $5MApp Store
Elevar Conversion Tracking · Elevar, LLC9.7% 4.7 · 168
AppLovin · AppLovin Corporation6.4% 3.4 · 23
AdRoll Marketing & Advertising · AdRoll3.9% 4.3 · 324
PostPilot Direct Mail Platform · PostPilot2.3% 4.9 · 173
MNTN1.9% 5.0 · 9
Aspire1.3% 4.5 · 13

Often used with Criteo

What its brands run more often than Shopify brands over $5M do overall.

  • Yotpo18.1% of its brands · 2.4x average
  • impact.com Affiliate Marketing10.3% of its brands · 2.4x average
  • AppLovin14.7% of its brands · 2.3x average
  • Awin23.3% of its brands · 2.1x average
  • Elevar Conversion Tracking20.7% of its brands · 2.1x average

What Shopify apps does Criteo make?

Criteo has 1 app on the Shopify App Store: Criteo GO.

How many Shopify brands use Criteo?

Among the 14,745 Shopify brands over $5M that dtcmvp tracks, 921 (6.2%) run Criteo GO, #3 of 171 ads apps by that count. Its share is highest among Fashion & Apparel (8.9%), Health & Wellness (8.5%) and Beauty & Personal Care (7.5%) brands.

What are the alternatives to Criteo?

The most used ads apps among Shopify brands over $5M, after Criteo: Elevar Conversion Tracking (9.7%), AppLovin (6.4%), AdRoll Marketing & Advertising (3.9%), PostPilot Direct Mail Platform (2.3%), MNTN (1.9%) and Aspire (1.3%).

What do Criteo's brands use alongside it?

Of the brands running Criteo, 18.1% also run Yotpo, 10.3% also run impact.com Affiliate Marketing, 14.7% also run AppLovin, 23.3% also run Awin and 20.7% also run Elevar Conversion Tracking. Each is at least 2.1 times as common among them as across all brands over $5M.

How is Criteo GO rated?

Criteo GO is rated 4.4 out of 5 from 34 reviews on the Shopify App Store.

How much does Criteo cost?

It has a free plan.

Updated 2026-09-10. Method notes and every source: how we count →