Yotpo is a Shopify app developer with 3 apps on the Shopify App Store, most of them in marketing and conversion. It provides loyalty programs, reviews, and AI visibility for ecommerce. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 2,846 (18.5%) run at least one of Yotpo's apps, #2 of 188 product reviews apps by that count. Its share is highest among Beauty & Personal Care (31.8%), Health & Wellness (23.1%) and Fashion & Apparel (19.8%) brands. Its most reviewed app, Yotpo: Product Reviews App, is rated 4.8 out of 5 from 4,638 reviews on the Shopify App Store. All of its apps carry Shopify's Built for Shopify badge. Plans across its apps run from free to $199 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan. It bills some charges outside the Shopify invoice.
Overview
Yotpo sells software for ecommerce brands that collects and displays customer reviews and photos, and runs loyalty and referral programs. It also offers a product called Discover that tracks how AI engines rank and recommend a brand's products. These tools help a merchant build shopper trust, increase repeat purchases and grow customer lifetime value.
For Shopify brands
- Install Yotpo Reviews or Yotpo Loyalty from the Shopify App Store, both of which carry the Built for Shopify badge, and sync product catalogs from the Shopify admin.
- Automate review request emails and SMS reminders, and syndicate reviews to Google Shopping, Google Seller Ratings, TikTok Shop, Facebook and Instagram.
- Run a loyalty program with points, tiers, referrals and 20+ pre-built campaigns, with a dedicated customer success manager on higher plans.
How it works
A brand signs up or requests a demo on the Yotpo website, then receives guided onboarding, product walkthroughs and support to launch campaigns. Yotpo's implementation team sets up a tailored plan, and existing reviews can be migrated from a previous provider. Each product can be used on its own or together with the others.
- Built for
- Ecommerce brands of any size on Shopify, Shopify Plus, BigCommerce, Adobe Commerce (Magento), WooCommerce, Salesforce Commerce Cloud or custom and headless setups.
- Pricing
- Shopify App Store reviews plans: Free (up to 50 monthly orders), Starter from $15/month and Pro from $119/month, with price based on order volume. Loyalty plans: Free for stores under 100 monthly orders and Pro at $199/month. Premium and Enterprise plans are custom quotes.
Products
- Yotpo: Product Reviews App Collects and displays product reviews, photos, videos and ratings on a Shopify store.
- Yotpo: Loyalty Rewards Program Runs points, rewards, tiers and referral programs for Shopify stores.
- Reviews & UGC Collects, moderates, displays and syndicates customer reviews and user-generated content.
- Loyalty & Referrals Builds loyalty and referral programs with points, tiers, rewards and segmentation.
- Discover Tracks and helps improve how AI engines rank and recommend a brand's products.
- Yotpo Sampling Runs product sampling campaigns to collect reviews for new products.
Integrations
Buyer notes
- Support teams are described as available 24/7, with onboarding and a dedicated customer success manager.
- Free reviews plan covers up to 50 monthly orders; free loyalty plan is for stores with fewer than 100 monthly orders.
- Loyalty Pro pricing from 500 orders per month is $0.08–$0.20 per order, with custom options above 5,000 orders.
- Existing reviews can be imported or migrated when switching to Yotpo.
From Yotpo's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Yotpo: Product Reviews App
4.8 · 4,638 reviewsBuilt for ShopifyFree planPaid from $15/moOn 15.7% of brands over $5MLaunched 2011Product reviewsEasily collect and display product reviews (photos and videos) and ratings to showcase social proof, build trust, and boost sales.
Pricing
FreeFree- Up to 50 Monthly Orders
- Automatic Review Requests
- Email Templates Library
- Sentiment and Profanity Check
- +2 more
Starter$15/monthor $144/year and save 20%- Pricing changes based on order volume
- Collect Photos/Video
- Google Rich Snippets
- Google Shopping Ads
- +2 more
Pro$119/monthor $1,068/year and save 25%- Pricing changes based on order volume
- Google Seller Rating
- Custom Questions
- AI Reviews Summary
- +3 more
Some charges are billed by the developer outside your Shopify invoice.
Yotpo: Loyalty Rewards Program
4.7 · 971 reviewsBuilt for ShopifyFree planPaid from $199/moOn 8.8% of brands over $5MLaunched 2015Loyalty and rewardsTurn one-time shoppers into lifelong customers with a loyalty and rewards program and referrals. Yotpo Loyalty is built for Shopify.
Pricing
FreeFree to installPlan available to stores with fewer than 100 monthly orders
- Rewards Sticky Bar
- Earn Points for Purchases
- Points Exchanged for Discounts
- Referral Program
- +2 more
Pro$199/monthFrom 500 orders/month: $0.08–$0.20/order. For >5k orders and advanced features, see link to "all pricing options" below.
- Rewards Page
- Additional Ways to Earn
- More Rewards
- Redeem Points at Checkout
- +4 more
- Built for ShopifyFree plan
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Yotpo
The most used product reviews apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Judge.me Product Reviews App · Judge.me | 31% | 5.0 · 49,047 |
| Okendo | 11.4% | 4.8 · 1,433 |
| Loox | 6.5% | 4.9 · 9,914 |
| Bazaarvoice Ratings & Reviews · Bazaarvoice Inc. | 5.7% | 3.8 · 15 |
| REVIEWS.io Product Reviews App · Reviews.io | 3.5% | 4.7 · 771 |
| Junip Product Reviews App & AI · Junip Inc. | 2.9% | 4.8 · 1,171 |
Often used with Yotpo
What its brands run more often than Shopify brands over $5M do overall.
- Elevar Conversion Tracking23% of its brands · 2.1x average
- Attentive30.5% of its brands · 2x average
- Loop Returns & Exchanges19.6% of its brands · 2x average
- impact.com Affiliate Marketing10.3% of its brands · 2x average
- Bazaarvoice Ratings & Reviews10.3% of its brands · 1.8x average
What Shopify apps does Yotpo make?
Yotpo has 3 apps on the Shopify App Store: Yotpo: Product Reviews App, Yotpo: Loyalty Rewards Program and Yotpo Subscriptions.
How many Shopify brands use Yotpo?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 2,846 (18.5%) run at least one of Yotpo's apps, #2 of 188 product reviews apps by that count. Its share is highest among Beauty & Personal Care (31.8%), Health & Wellness (23.1%) and Fashion & Apparel (19.8%) brands.
What are the alternatives to Yotpo?
The most used product reviews apps among Shopify brands over $5M, after Yotpo: Judge.me Product Reviews App (31%), Okendo (11.4%), Loox (6.5%), Bazaarvoice Ratings & Reviews (5.7%), REVIEWS.io Product Reviews App (3.5%) and Junip Product Reviews App & AI (2.9%).
What do Yotpo's brands use alongside it?
Of the brands running Yotpo, 23% also run Elevar Conversion Tracking, 30.5% also run Attentive, 19.6% also run Loop Returns & Exchanges, 10.3% also run impact.com Affiliate Marketing and 10.3% also run Bazaarvoice Ratings & Reviews. Each is at least 1.8 times as common among them as across all brands over $5M.
How is Yotpo: Product Reviews App rated?
Yotpo: Product Reviews App is rated 4.8 out of 5 from 4,638 reviews on the Shopify App Store.
How much does Yotpo cost?
Plans across its apps run from free to $199 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan. It bills some charges outside the Shopify invoice. Yotpo: Product Reviews App: Free, Free; Starter, $15/month; Pro, $119/month.