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Yotpo

Shopify app developer, product reviews apps

Yotpo is a Shopify app developer based in the United States with 3 apps on the Shopify App Store, most of them in marketing and conversion. Among the 14,745 Shopify brands over $5M that dtcmvp tracks, 2,442 (16.6%) run at least one of Yotpo's apps, #2 of 183 product reviews apps by that count. Its share is highest among Beauty & Personal Care (27.6%), Health & Wellness (19.8%) and Fashion & Apparel (18.5%) brands. Its most reviewed app, Yotpo: Product Reviews App, is rated 4.8 out of 5 from 4,635 reviews on the Shopify App Store. All of its apps carry Shopify's Built for Shopify badge. Paid plans start at $15 a month, and all of its apps have a free plan.

Among Shopify brands over $5M

Brands running Yotpo
16.6%
2,442 of 14,745 brands dtcmvp tracks
Rank in product reviews
#2 of 183
By how many of those brands run each app
All brands over $5M16.6%
Beauty & Personal Care27.6%
Health & Wellness19.8%
Fashion & Apparel18.5%

Share of each sector's brands running it, where that beats the overall rate.

On the Shopify App Store

  • Yotpo: Product Reviews App

    4.8 · 4,635 reviews
    Built for ShopifyFree planPaid from $15/moOn 14.2% of brands over $5MLaunched 2011Product reviews

    Easily collect and display product reviews (photos and videos) and ratings to showcase social proof, build trust, and boost sales.

  • Yotpo: Loyalty Rewards Program

    4.7 · 970 reviews
    Built for ShopifyFree planPaid from $199/moOn 7.6% of brands over $5MLaunched 2015Loyalty and rewards

    Turn one-time shoppers into lifelong customers with a loyalty and rewards program and referrals. Yotpo Loyalty is built for Shopify.

  • Built for ShopifyFree plan

Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.

Alternatives to Yotpo

The most used product reviews apps among Shopify brands over $5M.

AppBrands over $5MApp Store
Judge.me Product Reviews App · Judge.me28.3% 5.0 · 47,116
Okendo10.2% 4.8 · 1,424
Loox5.9% 4.9 · 9,609
Bazaarvoice Ratings & Reviews · Bazaarvoice Inc.5.2% 4.2 · 14
REVIEWS.io Product Reviews App · Reviews.io3% 4.7 · 764
Junip Product Reviews App & AI · Junip Inc.2.6% 4.8 · 1,153

Often used with Yotpo

What its brands run more often than Shopify brands over $5M do overall.

What Shopify apps does Yotpo make?

Yotpo has 3 apps on the Shopify App Store: Yotpo: Product Reviews App, Yotpo: Loyalty Rewards Program and Yotpo Subscriptions.

How many Shopify brands use Yotpo?

Among the 14,745 Shopify brands over $5M that dtcmvp tracks, 2,442 (16.6%) run at least one of Yotpo's apps, #2 of 183 product reviews apps by that count. Its share is highest among Beauty & Personal Care (27.6%), Health & Wellness (19.8%) and Fashion & Apparel (18.5%) brands.

What are the alternatives to Yotpo?

The most used product reviews apps among Shopify brands over $5M, after Yotpo: Judge.me Product Reviews App (28.3%), Okendo (10.2%), Loox (5.9%), Bazaarvoice Ratings & Reviews (5.2%), REVIEWS.io Product Reviews App (3%) and Junip Product Reviews App & AI (2.6%).

What do Yotpo's brands use alongside it?

Of the brands running Yotpo, 21.3% also run Elevar Conversion Tracking, 19% also run Loop Returns & Exchanges, 28.8% also run Attentive, 22.8% also run Rebuy Personalization Engine and 10.1% also run Bazaarvoice Ratings & Reviews. Each is at least 1.9 times as common among them as across all brands over $5M.

How is Yotpo: Product Reviews App rated?

Yotpo: Product Reviews App is rated 4.8 out of 5 from 4,635 reviews on the Shopify App Store.

How much does Yotpo cost?

Yotpo's paid plans start at $15 a month, and all of its apps have a free plan.

Updated 2026-09-10. Method notes and every source: how we count →