Attentive is a Shopify app developer based in the United States that makes Attentive: AI‑led Email &SMS, an email marketing app on the Shopify App Store. It provides SMS and email marketing platform. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 2,366 (15.4%) run Attentive: AI‑led Email &SMS, #2 of 186 email marketing apps by that count. Its share is highest among Beauty & Personal Care (26.8%), Health & Wellness (21%) and Fashion & Apparel (18.9%) brands. It is rated 4.7 out of 5 from 112 reviews on the Shopify App Store. Attentive: AI‑led Email &SMS has 1 plan on the Shopify App Store, at no charge. It bills some charges outside the Shopify invoice.
Attentive is an SMS and email marketing platform with AI built in. It also sends RCS and push messages from the same place. It recognizes each shopper across channels with one customer ID. It grows your subscriber list with on-site sign-up units. Its AI writes copy in your brand's voice, trained on your best past messages. Compliance tools and in-house strategists come with it. Clove tested Attentive's journeys against its Klaviyo flows. Attentive won every test, and Clove switched.
What Attentive does for Shopify brands
- SMS flows & campaigns drive attributable revenue from opted-in subscribers
- Email flows reach same customer through a second owned channel via shared identity graph
- Onsite signup unit & identity resolution turn anonymous visitors into sms subscribers
- New subscribers generate revenue from their first month on the list
Overview
Attentive sells a marketing platform for sending SMS, email, RCS and push messages to a brand's subscribers. It helps merchants grow subscriber lists, personalize messages and run campaigns and automated journeys across channels from one place. The company says it also provides compliance tools, deliverability support and hands-on service.
For Shopify brands
- Lists the Shopify App Store as a way to install Attentive, with a free plan and a minimum 30-day free trial.
- Connects with 100+ pre-built integrations, including ecommerce tools, and offers APIs for custom connections.
- Includes sign-up units, pre-built cross-channel journeys, campaign builders and A/B testing to run SMS and email programs.
How it works
A brand can install from the Shopify App Store or request a demo. Attentive builds a modular plan around the brand's goals and provides onboarding, deliverability support and a dedicated support team.
- Built for
- Retail and ecommerce brands, with additional pages for food and beverage, entertainment and media, travel and hospitality, and fitness and wellness.
- Pricing
- Pricing is based on the number of messages sent, subscriber list size, number of channels used and premium AI tools needed. The Shopify App Store listing shows a free plan to install with a minimum 30-day free trial, then month-to-month and long-term agreements.
Products
- SMS Text message marketing to drive loyalty and revenue
- Email Personalized email campaigns and journeys
- RCS for Business Branded, media-rich messages sent as text conversations
- Push Timely push notifications to bring customers back
- Attentive AI™ Create and send campaigns with AI assistance
- Attentive Signal Identity tag to identify and engage more website visitors
Buyer notes
- Minimum 30-day free trial from the Shopify App Store
- Month-to-month and long-term agreements available after the trial
- 24/5 service with a dedicated support team
- Built-in TCPA and compliance tools included with all plans
From Attentive's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Attentive: AI‑led Email &SMS
4.7 · 112 reviewsFree planOn 15.4% of brands over $5MLaunched 2020Email marketingEmail and SMS personalization at scale. Reaching and engaging customers in a truly personalized way.
Pricing
FreeFree to installGet Started: Minimum 30-day free trial. Month-to-month and long-term agreements available after free trial.
30-day free trialSome charges are billed by the developer outside your Shopify invoice.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Attentive
The most used email marketing apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Klaviyo | 70% | 4.7 · 3,395 |
| Shopify Forms · Shopify | 13.5% | 4.5 · 757 |
| Mailchimp Email SMS Marketing · Intuit Mailchimp | 12.3% | 4.8 · 1,521 |
| Omnisend Email Marketing & SMS · Omnisend | 4.7% | 4.7 · 3,197 |
| Wishlist Hero · Revamp | 1.6% | 4.7 · 416 |
| Dataships · Dataships Limited | 1.3% | 5.0 · 74 |
Often used with Attentive
What its brands run more often than Shopify brands over $5M do overall.
- Checkmate13.7% of its brands · 6.4x average
- Blotout EdgeTag23.8% of its brands · 5.7x average
- Fairing Post Purchase Surveys13.1% of its brands · 2.8x average
- Elevar Conversion Tracking30.3% of its brands · 2.7x average
- AppLovin21.5% of its brands · 2.7x average
What Shopify apps does Attentive make?
Attentive has 1 app on the Shopify App Store: Attentive: AI‑led Email &SMS.
How many Shopify brands use Attentive?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 2,366 (15.4%) run Attentive: AI‑led Email &SMS, #2 of 186 email marketing apps by that count. Its share is highest among Beauty & Personal Care (26.8%), Health & Wellness (21%) and Fashion & Apparel (18.9%) brands.
What are the alternatives to Attentive?
The most used email marketing apps among Shopify brands over $5M, after Attentive: Klaviyo (70%), Shopify Forms (13.5%), Mailchimp Email SMS Marketing (12.3%), Omnisend Email Marketing & SMS (4.7%), Wishlist Hero (1.6%) and Dataships (1.3%).
What do Attentive's brands use alongside it?
Of the brands running Attentive, 13.7% also run Checkmate, 23.8% also run Blotout EdgeTag, 13.1% also run Fairing Post Purchase Surveys, 30.3% also run Elevar Conversion Tracking and 21.5% also run AppLovin. Each is at least 2.7 times as common among them as across all brands over $5M.
How is Attentive: AI‑led Email &SMS rated?
Attentive: AI‑led Email &SMS is rated 4.7 out of 5 from 112 reviews on the Shopify App Store.
How much does Attentive cost?
Attentive: AI‑led Email &SMS has 1 plan on the Shopify App Store, at no charge. It bills some charges outside the Shopify invoice. Attentive: AI‑led Email &SMS: Free, Free to install (Get Started: Minimum 30-day free trial. Month-to-month and long-term agreements available after free trial).
