Toki is a Shopify app developer based in the United States that makes Toki Loyalty Program & Rewards, a loyalty and rewards app on the Shopify App Store. It provides loyalty and rewards platform for Shopify brands. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 19 (0.1%) run Toki Loyalty Program & Rewards, #25 of 149 loyalty and rewards apps by that count. It is rated 4.9 out of 5 from 97 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Toki Loyalty Program & Rewards has 4 plans on the Shopify App Store, from free to $599 a month. Some plans add usage charges on top, listed with each plan.
Toki runs loyalty points, tiered VIP programs, and paid memberships on Shopify. Best fit for brands with enough repeat-purchase potential to make a points ladder or membership tier worth joining - food, beverage, footwear, and retail brands see the strongest results.
What Toki does for Shopify brands
- Points & tiered VIP ladder give customers a reason to reorder vs shop elsewhere
- Loyalty members typically order 1.7-3.4x more often than non-members
- Paid membership tiers add recurring fee revenue independent of purchases
- Premium perks (early access, free shipping, exclusive discounts) justify monthly/annual fees
Overview
Toki is a loyalty and rewards app for Shopify brands. It combines points, VIP tiers, cashback, referrals, paid memberships, gift cards, reviews and Apple and Google Wallet passes in one program. It is built to bring customers back for repeat purchases across the storefront, checkout and Shopify POS.
For Shopify brands
- Points, tiers, referrals and memberships run as one program with one member profile, so the team does not need a separate vendor for each.
- Setup uses a theme app embed and app blocks with no code, and the launcher shows on the store after install.
- The same member balance works online, in checkout and at Shopify POS, with Apple and Google Wallet passes on paid plans.
How it works
A brand installs Toki from the Shopify App Store, switches on the Toki Wallet app embed in the theme editor, and the loyalty launcher appears on the store. The brand then chooses how customers earn and spend, designs the hub and launches, adding tiers, referrals or memberships later. Install takes a few minutes, and paid plans include free onboarding sessions.
- Built for
- Shopify brands of any size, from stores on the free plan to groups with several storefronts and retail locations, on every Shopify plan including Shopify Plus.
- Pricing
- Free for up to 1,000 orders a month, then $0.15 per order. Paid plans are Pay as you Go at $49/month, Growth at $299/month and Power at $599/month, with a 14-day free trial, billed through Shopify. Enterprise pricing is available above 5,000 orders a month.
Products
- Toki Loyalty Program & Rewards Shopify app for points, tiers, referrals, paid memberships, wallet passes and more
- Customer Hub Branded hub showing points, tier, rewards, coupons, orders and profile on store pages
- Website widgets Theme blocks for a rewards page, redeem buttons, reviews, store credit and referral links
- Wallet passes Apple Wallet and Google Wallet loyalty cards with live balance, push alerts and POS scanning
- Paid memberships Monthly, annual or lifetime membership plans with trials, gift memberships and member perks
- Reviews Product reviews with photos and video, with points granted on approval
Integrations
Buyer notes
- Works with every Shopify plan, including Shopify Plus, and any Online Store 2.0 theme.
- Checkout blocks need a paid Toki plan, and Shopify allows app blocks in checkout steps only on Shopify Plus.
- Paid plans include one 14-day free trial counted from the first subscription; cancel anytime and the plan ends right away.
- Growth adds dedicated support and migration support; Power adds a dedicated account manager and custom integrations.
From Toki's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
On the Shopify App Store
Toki Loyalty Program & Rewards
4.9 · 97 reviewsBuilt for ShopifyFree planPaid from $49/moOn 0.1% of brands over $5MLaunched 2023Loyalty and rewardsThe most complete, modern loyalty app for Shopify. Points, tiers, paid memberships, referrals, affiliates, communities, wallet passes and many more features.
Pricing
FreeFree to installUp to 1000 orders per month, $0.15 per order after that.
- 50+ different activities & ways to earn
- Advanced VIP tiers
- Earn points, credit, or cash back
- Referral Program
- +4 more
Pay as you Go$49/monthUnlimited orders. Includes 1000 orders per month, $0.15 per order after that.
- Everything in Free
- Apple & Google Digital Wallet Pass
- Advanced paid membership plans
- Unified Gift Cards for Multi-Stores
- +4 more
14-day free trialGrowth$299/monthUp to 3000 orders per month, $0.15 per order after that.
- Everything Included
- Dedicated support
- Multi-Languages available (any language)
- Evolving loyalty app with regular update
- +1 more
14-day free trialPower$599/monthUp to 5000 orders per month, $0.15 per order after that.
- Everything Included
- Dedicated account manager
- Custom Integrations
- Priority feature requests
- +3 more
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Toki
The most used loyalty and rewards apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Stamped Reviews & Loyalty · Stamped.io | 9.1% | 4.7 · 3,754 |
| Yotpo · Yotpo - L&R | 8.9% | 4.7 · 971 |
| Smile · Smile.io | 7.5% | 4.9 · 4,637 |
| Rivo | 3.2% | 4.7 · 1,440 |
| LoyaltyLion Loyalty Program · LoyaltyLion | 3.1% | 4.6 · 541 |
| Appstle Loyalty Program Reward · Appstle Loyalty | 2% | 5.0 · 1,437 |
Often used with Toki
What its brands run more often than Shopify brands over $5M do overall.
- Shopify Checkout Blocks52.6% of its brands · 1.9x average
- Klaviyo94.7% of its brands · 1.4x average
What Shopify apps does Toki make?
Toki has 1 app on the Shopify App Store: Toki Loyalty Program & Rewards.
How many Shopify brands use Toki?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 19 (0.1%) run Toki Loyalty Program & Rewards, #25 of 149 loyalty and rewards apps by that count.
What are the alternatives to Toki?
The most used loyalty and rewards apps among Shopify brands over $5M, after Toki: Stamped Reviews & Loyalty (9.1%), Yotpo (8.9%), Smile (7.5%), Rivo (3.2%), LoyaltyLion Loyalty Program (3.1%) and Appstle Loyalty Program Reward (2%).
What do Toki's brands use alongside it?
Of the brands running Toki, 52.6% also run Shopify Checkout Blocks and 94.7% also run Klaviyo. Each is at least 1.4 times as common among them as across all brands over $5M.
How is Toki Loyalty Program & Rewards rated?
Toki Loyalty Program & Rewards is rated 4.9 out of 5 from 97 reviews on the Shopify App Store.
How much does Toki cost?
Toki Loyalty Program & Rewards has 4 plans on the Shopify App Store, from free to $599 a month. Some plans add usage charges on top, listed with each plan. Toki Loyalty Program & Rewards: Free, Free to install (Up to 1000 orders per month, $0.15 per order after that); Pay as you Go, $49/month (Unlimited orders. Includes 1000 orders per month, $0.15 per order after that); Growth, $299/month (Up to 3000 orders per month, $0.15 per order after that); Power, $599/month (Up to 5000 orders per month, $0.15 per order after that).
