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Toki

Loyalty points, tiered memberships, and referral programs for Shopify

Toki is a Shopify app developer based in the United States that makes Toki Loyalty Program & Rewards, a loyalty and rewards app on the Shopify App Store. It provides loyalty and rewards platform for Shopify brands. Among the 14,859 Shopify brands over $5M that dtcmvp tracks, 16 (0.1%) run Toki Loyalty Program & Rewards, #26 of 150 loyalty and rewards apps by that count. It is rated 4.9 out of 5 from 95 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Toki Loyalty Program & Rewards has 4 plans on the Shopify App Store, from free to $599 a month. Some plans add usage charges on top, listed with each plan.

Toki runs loyalty points, tiered VIP programs, and paid memberships on Shopify. Best fit for brands with enough repeat-purchase potential to make a points ladder or membership tier worth joining - food, beverage, footwear, and retail brands see the strongest results.

What Toki does for Shopify brands

  • Points & tiered VIP ladder give customers a reason to reorder vs shop elsewhere
  • Loyalty members typically order 1.7-3.4x more often than non-members
  • Paid membership tiers add recurring fee revenue independent of purchases
  • Premium perks (early access, free shipping, exclusive discounts) justify monthly/annual fees

Among Shopify brands over $5M

Brands running Toki
0.1%
16 of 14,859 brands dtcmvp tracks
Rank in loyalty and rewards
#26 of 150
By how many of those brands run each app

On the Shopify App Store

  • Toki Loyalty Program & Rewards

    4.9 · 95 reviews
    Built for ShopifyFree planPaid from $49/moOn 0.1% of brands over $5MLaunched 2023Loyalty and rewards

    The most complete, modern loyalty app for Shopify. Points, tiers, paid memberships, referrals, affiliates, communities, wallet passes and many more features.

    Pricing

    Free
    Free to install

    Up to 1000 orders per month, $0.15 per order after that.

    • 50+ different activities & ways to earn
    • Advanced VIP tiers
    • Earn points, credit, or cash back
    • Referral Program
    • +4 more
    Pay as you Go
    $49/month

    Unlimited orders. Includes 1000 orders per month, $0.15 per order after that.

    • Everything in Free
    • Apple & Google Digital Wallet Pass
    • Advanced paid membership plans
    • Unified Gift Cards for Multi-Stores
    • +4 more
    14-day free trial
    Growth
    $299/month

    Up to 3000 orders per month, $0.15 per order after that.

    • Everything Included
    • Dedicated support
    14-day free trial
    Power
    $599/month

    Up to 5000 orders per month, $0.15 per order after that.

    • Everything Included
    • Dedicated account manager
    • Custom Integrations
    • Priority feature requests
    14-day free trial

Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.

Alternatives to Toki

The most used loyalty and rewards apps among Shopify brands over $5M.

AppBrands over $5MApp Store
Stamped Reviews & Loyalty · Stamped.io8.2% 4.7 · 3,757
Yotpo · Yotpo - L&R7.7% 4.7 · 968
Smile · Smile.io6.9% 4.9 · 4,610
LoyaltyLion Loyalty Program · LoyaltyLion2.8% 4.6 · 545
Rivo2.7% 4.7 · 1,446
Appstle Loyalty Program Reward · Appstle Loyalty1.8% 5.0 · 1,415

Often used with Toki

What its brands run more often than Shopify brands over $5M do overall.

  • Klaviyo93.8% of its brands · 1.4x average

What Shopify apps does Toki make?

Toki has 1 app on the Shopify App Store: Toki Loyalty Program & Rewards.

How many Shopify brands use Toki?

Among the 14,859 Shopify brands over $5M that dtcmvp tracks, 16 (0.1%) run Toki Loyalty Program & Rewards, #26 of 150 loyalty and rewards apps by that count.

What are the alternatives to Toki?

The most used loyalty and rewards apps among Shopify brands over $5M, after Toki: Stamped Reviews & Loyalty (8.2%), Yotpo (7.7%), Smile (6.9%), LoyaltyLion Loyalty Program (2.8%), Rivo (2.7%) and Appstle Loyalty Program Reward (1.8%).

What do Toki's brands use alongside it?

Of the brands running Toki, 93.8% also run Klaviyo. Each is at least 1.4 times as common among them as across all brands over $5M.

How is Toki Loyalty Program & Rewards rated?

Toki Loyalty Program & Rewards is rated 4.9 out of 5 from 95 reviews on the Shopify App Store.

How much does Toki cost?

Toki Loyalty Program & Rewards has 4 plans on the Shopify App Store, from free to $599 a month. Some plans add usage charges on top, listed with each plan. Toki Loyalty Program & Rewards: Free, Free to install (Up to 1000 orders per month, $0.15 per order after that); Pay as you Go, $49/month (Unlimited orders. Includes 1000 orders per month, $0.15 per order after that); Growth, $299/month (Up to 3000 orders per month, $0.15 per order after that); Power, $599/month (Up to 5000 orders per month, $0.15 per order after that).

Updated 2026-09-10. Method notes and every source: how we count →

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