Smile is a Shopify app developer based in Canada that makes Smile: Loyalty Program Rewards, a loyalty and rewards app on the Shopify App Store. It provides a loyalty platform for Shopify brands. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 1,152 (7.5%) run Smile: Loyalty Program Rewards, #3 of 149 loyalty and rewards apps by that count. Its share is highest among Pets (12.3%), Arts, Crafts & Hobbies (11.9%) and Beauty & Personal Care (10.1%) brands. It is rated 4.9 out of 5 from 4,637 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Smile: Loyalty Program Rewards has 4 plans on the Shopify App Store, from free to $199 a month. Some plans add usage charges on top, listed with each plan.
Smile is a loyalty platform for Shopify Plus and enterprise brands. It drives repeat purchases, higher order values and lifetime value. Build one program from points, VIP tiers, referrals, memberships and perks. It runs online, in store and with AI shopping agents. Every promotion has a control group, so you see what it actually added. Thousands of Plus brands use it, including Naturium, ROKA and Eddie Bauer. Fiesta Tableware grew member lifetime value 457%.
What Smile.io does for Shopify brands
- Points & VIP tiers pull next purchase forward, lift orders per enrolled customer
- Referral links turn existing customers into net-new acquisition at first-purchase discount cost
- Three mechanics (points, referrals, tiers) cover retention & acquisition in one app
Overview
Smile sells a loyalty platform for Shopify merchants. It lets a store run points, VIP tiers, referrals and other reward programs. Merchants use it to encourage repeat purchases and raise customer lifetime value, across the online store, Shopify POS and headless storefronts.
- Built for
- Shopify merchants, including Shopify Plus and enterprise brands (the Enterprise plan is for retailers with over $40M in annual revenue), and stores on headless or Hydrogen storefronts.
- Pricing
- Free plan (200 monthly orders). Paid plans, billed monthly: Essential $15, Standard $79, Growth $199 (2,500 orders, then $20 per extra 100). Smile Plus is $999/month on annual billing. Enterprise is custom, annual billing. Prices in USD.
Products
- Smile: Loyalty Program Rewards Shopify app for running points, referral and VIP programs, with a free plan.
- Loyalty Studio Lets a merchant pick program elements, set their rules and run them as one program.
- Loyalty Hub Loyalty area for signed-in members, offered on Growth and higher plans.
- JavaScript SDK Builds custom loyalty screens in a headless or Hydrogen storefront's own components.
- Smile UI Pre-built rewards panel and launcher added to a custom storefront with a script tag.
Integrations
Buyer notes
- Smile Plus includes a success team, migration, a guided launch plan, quarterly program reviews and priority support.
- For switches from Yotpo, LoyaltyLion, Rivo or Okendo, a migration team carries over members, point balances and VIP tiers.
- SDK and API access are on Smile Plus and Smile Enterprise; redeeming points at checkout is listed for Shopify Plus.
- SOC 2 Type II audited May 2026, with the report in the Trust Center; multi-language support covers 20+ languages.
From Smile.io's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Smile: Loyalty Program Rewards
4.9 · 4,637 reviewsBuilt for ShopifyFree planPaid from $15/moOn 7.5% of brands over $5MLaunched 2014Loyalty and rewardsIncrease sales and repeat purchases, save on acquisition costs, and boost customer lifetime value with a points, referral, and VIP program from Smile.io
Pricing
FreeFree- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards
- Full branding customization
- +3 more
Essential$15/monthUp to 500 monthly orders
- Dedicated loyalty page
- Free product rewards
- Nudges (on-site reminders)
- Analytics & reporting
- +2 more
14-day free trialStandard$79/monthUp to 1,000 monthly orders
- Bonus events (e.g. 2x points weekend)
- Embed points on product pages
- Promote points on order thank you page
- Subscription & gift card rewards
- +2 more
14-day free trialGrowth$199/monthIncludes 2,500 monthly orders, then $20 per additional 100 orders
- Loyalty Hub (for signed-in members)
- Redeem at checkout (Shopify Plus)
- VIP tiers & Points expiry
- Performance benchmarks
- +2 more
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Smile.io
The most used loyalty and rewards apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Stamped Reviews & Loyalty · Stamped.io | 9.1% | 4.7 · 3,754 |
| Yotpo · Yotpo - L&R | 8.9% | 4.7 · 971 |
| Rivo | 3.2% | 4.7 · 1,440 |
| LoyaltyLion Loyalty Program · LoyaltyLion | 3.1% | 4.6 · 541 |
| Appstle Loyalty Program Reward · Appstle Loyalty | 2% | 5.0 · 1,437 |
| Growave | 2% | 4.8 · 1,290 |
Often used with Smile.io
What its brands run more often than Shopify brands over $5M do overall.
- UpPromote Affiliate Marketing12.8% of its brands · 1.8x average
- GOAFFPRO12.8% of its brands · 1.8x average
- Loox11.4% of its brands · 1.7x average
- Simprosys Google Shopping Feed16.7% of its brands · 1.6x average
- Judge.me Product Reviews App47.7% of its brands · 1.5x average
What Shopify apps does Smile make?
Smile has 1 app on the Shopify App Store: Smile: Loyalty Program Rewards.
How many Shopify brands use Smile?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 1,152 (7.5%) run Smile: Loyalty Program Rewards, #3 of 149 loyalty and rewards apps by that count. Its share is highest among Pets (12.3%), Arts, Crafts & Hobbies (11.9%) and Beauty & Personal Care (10.1%) brands.
What are the alternatives to Smile?
The most used loyalty and rewards apps among Shopify brands over $5M, after Smile: Stamped Reviews & Loyalty (9.1%), Yotpo (8.9%), Rivo (3.2%), LoyaltyLion Loyalty Program (3.1%), Appstle Loyalty Program Reward (2%) and Growave (2%).
What do Smile's brands use alongside it?
Of the brands running Smile, 12.8% also run UpPromote Affiliate Marketing, 12.8% also run GOAFFPRO, 11.4% also run Loox, 16.7% also run Simprosys Google Shopping Feed and 47.7% also run Judge.me Product Reviews App. Each is at least 1.5 times as common among them as across all brands over $5M.
How is Smile: Loyalty Program Rewards rated?
Smile: Loyalty Program Rewards is rated 4.9 out of 5 from 4,637 reviews on the Shopify App Store.
How much does Smile cost?
Smile: Loyalty Program Rewards has 4 plans on the Shopify App Store, from free to $199 a month. Some plans add usage charges on top, listed with each plan. Smile: Loyalty Program Rewards: Free, Free; Essential, $15/month (Up to 500 monthly orders); Standard, $79/month (Up to 1,000 monthly orders); Growth, $199/month (Includes 2,500 monthly orders, then $20 per additional 100 orders).
