Smile is a Shopify app developer based in Canada that makes Smile: Loyalty Program Rewards, a loyalty and rewards app on the Shopify App Store. It provides a loyalty platform for Shopify brands. Among the 14,859 Shopify brands over $5M that dtcmvp tracks, 1,027 (6.9%) run Smile: Loyalty Program Rewards, #3 of 150 loyalty and rewards apps by that count. Its share is highest among Pets (12%), Arts, Crafts & Hobbies (9.6%) and Toys, Kids & Baby (9.4%) brands. It is rated 4.9 out of 5 from 4,610 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Smile: Loyalty Program Rewards has 4 plans on the Shopify App Store, from free to $199 a month. Some plans add usage charges on top, listed with each plan.
Smile.io runs points, referrals, and VIP tiers for your Shopify store. Customers earn points on every order and redeem them on future purchases, while a referral link turns existing buyers into a net-new acquisition channel. Built for SMB and mid-market brands that want a working loyalty program without enterprise overhead.
What Smile.io does for Shopify brands
- Points & VIP tiers pull next purchase forward, lift orders per enrolled customer
- Referral links turn existing customers into net-new acquisition at first-purchase discount cost
- Three mechanics (points, referrals, tiers) cover retention & acquisition in one app
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Smile: Loyalty Program Rewards
4.9 · 4,610 reviewsBuilt for ShopifyFree planPaid from $15/moOn 6.9% of brands over $5MLaunched 2014Loyalty and rewardsIncrease sales and repeat purchases, save on acquisition costs, and boost customer lifetime value with a points, referral, and VIP program from Smile.io
Pricing
FreeFree- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards
- Full branding customization
- +3 more
Essential$15/monthUp to 500 monthly orders
- Dedicated loyalty page
- Free product rewards
- Nudges (on-site reminders)
- Analytics & reporting
- +2 more
14-day free trialStandard$79/monthUp to 1,000 monthly orders
- Bonus events (e.g. 2x points weekend)
- Embed points on product pages
- Promote points on order thank you page
- Subscription & gift card rewards
- +2 more
14-day free trialGrowth$199/monthIncludes 2,500 monthly orders, then $20 per additional 100 orders
- Loyalty Hub (for signed-in members)
- Redeem at checkout (Shopify Plus)
- VIP tiers & Points expiry
- Performance benchmarks
- +2 more
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Smile.io
The most used loyalty and rewards apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Stamped Reviews & Loyalty · Stamped.io | 8.2% | 4.7 · 3,757 |
| Yotpo · Yotpo - L&R | 7.7% | 4.7 · 968 |
| LoyaltyLion Loyalty Program · LoyaltyLion | 2.8% | 4.6 · 545 |
| Rivo | 2.7% | 4.7 · 1,446 |
| Appstle Loyalty Program Reward · Appstle Loyalty | 1.8% | 5.0 · 1,415 |
| Seal Subscriptions App · Seal Subscriptions | 1.7% | 4.9 · 3,125 |
Often used with Smile.io
What its brands run more often than Shopify brands over $5M do overall.
- UpPromote Affiliate Marketing11.5% of its brands · 1.8x average
- GOAFFPRO11.7% of its brands · 1.8x average
- Brevo PushOwl: Email,Push,SMS15.8% of its brands · 1.6x average
- ShareASale18.8% of its brands · 1.6x average
- Simprosys Google Shopping Feed14.8% of its brands · 1.5x average
What Shopify apps does Smile make?
Smile has 1 app on the Shopify App Store: Smile: Loyalty Program Rewards.
How many Shopify brands use Smile?
Among the 14,859 Shopify brands over $5M that dtcmvp tracks, 1,027 (6.9%) run Smile: Loyalty Program Rewards, #3 of 150 loyalty and rewards apps by that count. Its share is highest among Pets (12%), Arts, Crafts & Hobbies (9.6%) and Toys, Kids & Baby (9.4%) brands.
What are the alternatives to Smile?
The most used loyalty and rewards apps among Shopify brands over $5M, after Smile: Stamped Reviews & Loyalty (8.2%), Yotpo (7.7%), LoyaltyLion Loyalty Program (2.8%), Rivo (2.7%), Appstle Loyalty Program Reward (1.8%) and Seal Subscriptions App (1.7%).
What do Smile's brands use alongside it?
Of the brands running Smile, 11.5% also run UpPromote Affiliate Marketing, 11.7% also run GOAFFPRO, 15.8% also run Brevo PushOwl: Email,Push,SMS, 18.8% also run ShareASale and 14.8% also run Simprosys Google Shopping Feed. Each is at least 1.5 times as common among them as across all brands over $5M.
How is Smile: Loyalty Program Rewards rated?
Smile: Loyalty Program Rewards is rated 4.9 out of 5 from 4,610 reviews on the Shopify App Store.
How much does Smile cost?
Smile: Loyalty Program Rewards has 4 plans on the Shopify App Store, from free to $199 a month. Some plans add usage charges on top, listed with each plan. Smile: Loyalty Program Rewards: Free, Free; Essential, $15/month (Up to 500 monthly orders); Standard, $79/month (Up to 1,000 monthly orders); Growth, $199/month (Includes 2,500 monthly orders, then $20 per additional 100 orders).
