LoyaltyLion is a Shopify app developer based in the United Kingdom that makes LoyaltyLion Loyalty Program, a loyalty and rewards app on the Shopify App Store. It provides customer loyalty and engagement platform. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 479 (3.1%) run LoyaltyLion Loyalty Program, #5 of 149 loyalty and rewards apps by that count. Its share is highest among Beauty & Personal Care (6.7%), Fashion & Apparel (4%) and Food & Beverage (3.8%) brands. It is rated 4.6 out of 5 from 541 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. LoyaltyLion Loyalty Program has 2 plans on the Shopify App Store, from free to $199 a month. Some plans add usage charges on top, listed with each plan.
LoyaltyLion runs points, tiers, and referral programs for Shopify Plus brands, with integrations into Klaviyo, Gorgias, Attentive, and Recharge. Best fit for brands with enough repeat-purchase volume to make an enrolled member base move the needle, and a CSM-supported rollout.
What LoyaltyLion does for Shopify brands
- Points, tiers & rewards lift repeat purchase frequency on enrolled members 15-25%
- Member referrals bring in net-new customers, 3-8% of revenue on mature programs
- Loyalty data flows into Klaviyo, Gorgias, Attentive & Recharge for segmented retention
Overview
LoyaltyLion sells loyalty program software for Shopify stores. Merchants use it to set up points, rewards, referrals and VIP tiers that encourage customers to buy again. It also offers onboarding help and analytics for tracking how the program performs.
For Shopify brands
- Points, rewards, referrals and VIP tiers run inside the Shopify store without writing code, and a branded loyalty page is built for the brand.
- Customer profiles, tags and purchase data sync with Shopify, and points can be earned and redeemed online and in store through Shopify POS.
- Analytics report the revenue attributed to the loyalty program, so the team can see what the program drives.
How it works
LoyaltyLion builds an on-brand, integrated loyalty page together with the brand. The brand then sets custom rules that trigger rewards, creates and promotes new incentives, and uses real-time buying data to adjust the program.
- Built for
- Shopify and Shopify Plus merchants, from small to enterprise brands, including those selling in physical locations through Shopify POS.
- Pricing
- A free plan covers 400 monthly orders. Classic is $199 per month and includes 500 orders per month. Advanced and Plus are custom quotes. The pricing page sets the price by monthly order volume.
Products
- LoyaltyLion Loyalty Program Shopify app for points, rewards, referrals and VIP tiers, with a free plan.
- Referral program Lets customers refer friends and earn rewards for doing so.
- VIP Tiers Sets up customer tiers with bigger benefits at each level.
- Challenges Rewards customers when they reach order, subscription, review or referral milestones.
- Headless API Lets merchants build custom loyalty experiences across channels.
- Loyalty Pass Adds the loyalty program to Apple or Google Wallet; optional add-on on every paid plan.
Integrations
Buyer notes
- Multilingual translations in 130+ languages are listed under the Advanced plan; the free plan offers 7 pre-written languages.
- Gift card rewards, points redemption at checkout and the Shopify Flow connector are listed for Shopify Plus stores.
- Shopify POS covers a single location on Classic and multiple locations on Advanced and Plus.
From LoyaltyLion's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
LoyaltyLion Loyalty Program
4.6 · 541 reviewsBuilt for ShopifyFree planPaid from $199/moOn 3.1% of brands over $5MLaunched 2014Loyalty and rewardsIncrease repeat purchases, grow customer lifetime value and reduce discounts with loyalty program points, rewards, referrals and VIP Tiers from LoyaltyLion.
Pricing
Free planFree to installGet started free and we'll work with you to upgrade your plan as you scale. No hidden charges or costs.
- 400 monthly orders
- Points for on site activities
- £ and % discount rewards
- Branding and customization options
- +4 more
Classic$199/monthDoing more than 500 orders per month? Chat to us to get a custom quote for our Advanced or Plus plans
- Free loyalty page design worth $1500
- Customizable rules & rewards
- Unlimited integrations
- 5* onboarding support
- +4 more
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to LoyaltyLion
The most used loyalty and rewards apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Stamped Reviews & Loyalty · Stamped.io | 9.1% | 4.7 · 3,754 |
| Yotpo · Yotpo - L&R | 8.9% | 4.7 · 971 |
| Smile · Smile.io | 7.5% | 4.9 · 4,637 |
| Rivo | 3.2% | 4.7 · 1,440 |
| Appstle Loyalty Program Reward · Appstle Loyalty | 2% | 5.0 · 1,437 |
| Growave | 2% | 4.8 · 1,290 |
Often used with LoyaltyLion
What its brands run more often than Shopify brands over $5M do overall.
- Tapcart10.9% of its brands · 3.1x average
- Blotout EdgeTag11.9% of its brands · 2.9x average
- Attentive37% of its brands · 2.4x average
- Okendo26.7% of its brands · 2.3x average
- Loop Returns & Exchanges23% of its brands · 2.3x average
What Shopify apps does LoyaltyLion make?
LoyaltyLion has 1 app on the Shopify App Store: LoyaltyLion Loyalty Program.
How many Shopify brands use LoyaltyLion?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 479 (3.1%) run LoyaltyLion Loyalty Program, #5 of 149 loyalty and rewards apps by that count. Its share is highest among Beauty & Personal Care (6.7%), Fashion & Apparel (4%) and Food & Beverage (3.8%) brands.
What are the alternatives to LoyaltyLion?
The most used loyalty and rewards apps among Shopify brands over $5M, after LoyaltyLion: Stamped Reviews & Loyalty (9.1%), Yotpo (8.9%), Smile (7.5%), Rivo (3.2%), Appstle Loyalty Program Reward (2%) and Growave (2%).
What do LoyaltyLion's brands use alongside it?
Of the brands running LoyaltyLion, 10.9% also run Tapcart, 11.9% also run Blotout EdgeTag, 37% also run Attentive, 26.7% also run Okendo and 23% also run Loop Returns & Exchanges. Each is at least 2.3 times as common among them as across all brands over $5M.
How is LoyaltyLion Loyalty Program rated?
LoyaltyLion Loyalty Program is rated 4.6 out of 5 from 541 reviews on the Shopify App Store.
How much does LoyaltyLion cost?
LoyaltyLion Loyalty Program has 2 plans on the Shopify App Store, from free to $199 a month. Some plans add usage charges on top, listed with each plan. LoyaltyLion Loyalty Program: Free plan, Free to install (Get started free and we'll work with you to upgrade your plan as you scale. No hidden charges or costs); Classic, $199/month (Doing more than 500 orders per month? Chat to us to get a custom quote for our Advanced or Plus plans).
