loop is a Shopify app developer based in the United States that makes Loop Returns & Exchanges, a returns and exchanges app on the Shopify App Store. It provides returns, exchanges, order tracking and post-purchase software for ecommerce brands. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 1,541 (10%) run Loop Returns & Exchanges, more than any other returns and exchanges app. Its share is highest among Fashion & Apparel (22.1%) and Sports & Outdoors (10.1%) brands. It is rated 4.6 out of 5 from 447 reviews on the Shopify App Store. Loop Returns & Exchanges has 3 plans on the Shopify App Store, from free to $340 a month.
Loop is a post-purchase platform covering returns, exchanges, order tracking, order editing, delivery promises, shipping protection and fraud prevention. Its returns flow steers shoppers toward exchanges and store credit instead of refunds. Brands keep more revenue and spend less on returns. Built for Shopify, now on all platforms, and used by 5,000+ brands.
What Loop Returns does for Shopify brands
- Exchange-first & shop-now flows deflect refunds into exchanges or store credit
- Bonus credit & swap-up to higher-priced items capture dollars above original order
- Self-serve portal handles return initiation, labels & status checks without agents
- Avoids return shipping, restocking labor & refunded revenue walking out
Overview
Loop is an operations platform for ecommerce brands that covers returns, exchanges, order tracking, order editing, fraud prevention, shipping and checkout add-ons. It was originally built for Shopify and is now available on other platforms. It aims to help brands keep revenue from returns, cut support tickets and reduce return-related losses. Loop acquired Wonderment in 2023, which is now Track by Loop.
For Shopify brands
- Loop pulls order, product and customer data from Shopify, checks return eligibility, updates order statuses and adjusts inventory automatically.
- Shoppers manage returns and exchanges through a self-service portal, and Shop Now lets them exchange for any item in the catalog, without support involvement.
- It supports Shopify's native exchanges and Customer Accounts, and embeds in themes, carts and order status pages without needing a developer.
How it works
Brands on Shopify use the product suite out of the box and can go live in 15-45 days. Loop provides guided onboarding, migration help and customer success resources. Brands on other commerce platforms use a custom implementation with slightly longer onboarding.
- Built for
- Ecommerce brands, originally built for Shopify merchants and now also available to brands on BigCommerce, Salesforce Commerce Cloud, Adobe Commerce and other platforms, including brands in the US, UK, EU, Australia and New Zealand.
- Pricing
- Checkout+ is a free plan, though not every merchant qualifies, as eligibility depends on order and return volume. On the Shopify App Store, paid plans are Essential at $155 per month and Advanced at $340 per month; the pricing page lists Returns starting at $340 per month for up to 1,000 returns.
Products
- Returns Guides shoppers to exchanges or store credit instead of refunds through a self-service portal.
- Exchanges Lets customers swap products instead of requesting refunds, including Shop Now and Instant Exchange.
- Checkout+ Shoppers pay a small fee at checkout for free returns later, offsetting return shipping and software costs.
- Tracking Sends automated, branded delivery updates and alerts for stalled or late shipments.
- Fraud Identifies abusive behavior and high-risk returns before they are approved.
- Promise Shows delivery dates by SKU and destination from transit history, from product page to checkout.
Integrations
Buyer notes
- Shopify brands can go live in 15-45 days; other platforms take slightly longer.
- Support is 24 hours a day, 5 days a week, with an average response time under 2 hours.
- Uptime guarantee is 99.9%.
- Dedicated onboarding and a dedicated support team are listed on the pricing page.
From Loop Returns's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Loop Returns & Exchanges
4.6 · 447 reviewsFree planPaid from $155/moOn 10% of brands over $5MLaunched 2021Returns and exchangesLoop's AI-powered operations platform helps 5,000+ Shopify brands manage returns, exchanges, editing, tracking, fraud prevention, and more.
Pricing
Checkout+Free- Returns software
- US & Canada domestic return labels
- Return Bars
- Advanced features
- +2 more
Essential$155/month- Unlimited destinations
- Automated return policies
- Carrier rate shopping
- Workflows
- +1 more
Advanced$340/month- Full Essential plan, and
- Shop Now
- Instant exchange
- Bonus credit
- +2 more
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Loop Returns
The most used returns and exchanges apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Redo · Redo Tech, Inc | 9.4% | 4.9 · 809 |
| AfterShip Returns & Exchanges · AfterShip | 2.7% | 4.7 · 1,540 |
| ReturnGO Returns & Exchanges · ReturnGO | 2% | 4.9 · 407 |
| Happy Returns | 2% | 3.3 · 29 |
| Seel Worry‑Free Purchase · Seel | 1.8% | 4.9 · 297 |
| Narvar Return and Exchange · Narvar | 1.7% | 4.5 · 21 |
Often used with Loop Returns
What its brands run more often than Shopify brands over $5M do overall.
- Tapcart11% of its brands · 3.1x average
- Rise Gift Cards & Store Credit12.3% of its brands · 3x average
- Blotout EdgeTag12.3% of its brands · 3x average
- Fairing Post Purchase Surveys12.5% of its brands · 2.6x average
- Elevar Conversion Tracking28.9% of its brands · 2.6x average
What Shopify apps does loop make?
loop has 1 app on the Shopify App Store: Loop Returns & Exchanges.
How many Shopify brands use loop?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 1,541 (10%) run Loop Returns & Exchanges, more than any other returns and exchanges app. Its share is highest among Fashion & Apparel (22.1%) and Sports & Outdoors (10.1%) brands.
What are the alternatives to loop?
The most used returns and exchanges apps among Shopify brands over $5M, after loop: Redo (9.4%), AfterShip Returns & Exchanges (2.7%), ReturnGO Returns & Exchanges (2%), Happy Returns (2%), Seel Worry‑Free Purchase (1.8%) and Narvar Return and Exchange (1.7%).
What do loop's brands use alongside it?
Of the brands running loop, 11% also run Tapcart, 12.3% also run Rise Gift Cards & Store Credit, 12.3% also run Blotout EdgeTag, 12.5% also run Fairing Post Purchase Surveys and 28.9% also run Elevar Conversion Tracking. Each is at least 2.6 times as common among them as across all brands over $5M.
How is Loop Returns & Exchanges rated?
Loop Returns & Exchanges is rated 4.6 out of 5 from 447 reviews on the Shopify App Store.
How much does loop cost?
Loop Returns & Exchanges has 3 plans on the Shopify App Store, from free to $340 a month. Loop Returns & Exchanges: Checkout+, Free; Essential, $155/month; Advanced, $340/month.
