Okendo
Customer marketing platform for Shopify (reviews, loyalty, referrals, quizzes, surveys)
Okendo is a Shopify app developer based in Australia that makes Okendo: Reviews & Loyalty, a product reviews app on the Shopify App Store. It provides customer marketing platform. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 1,755 (11.4%) run Okendo: Reviews & Loyalty, #3 of 188 product reviews apps by that count. Its share is highest among Beauty & Personal Care (19.9%), Health & Wellness (19.2%) and Fashion & Apparel (12.8%) brands. It is rated 4.8 out of 5 from 1,433 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Okendo: Reviews & Loyalty has 4 plans on the Shopify App Store, from free to $299 a month.
Okendo is a customer marketing platform for Shopify brands. It combines reviews, loyalty, quizzes, referrals and surveys in one product. Reviews and UGC can sync to TikTok Shop, Google search results and retailers through Bazaarvoice. Loyalty adds points, perks and exclusives, and quizzes give shoppers one-to-one product recommendations. Review and survey data flows into Klaviyo for more personal emails. Around 18,000 Shopify brands use Okendo.
What Okendo does for Shopify brands
- Star ratings, photo & video ugc, Q&A on pdps convert browsers who would have bounced
- Loyalty points & rewards pull existing buyers back for 2nd, 3rd, 4th orders
- Referral program turns existing customers into net-new acquisition, outside current traffic
Overview
Okendo sells a customer marketing platform for Shopify merchants that combines product reviews, loyalty programs, quizzes, referrals and surveys. It is meant to help merchants build trust, bring shoppers back to buy again and collect customer data in one place instead of using several separate apps.
- Built for
- Shopify merchants of varying order volumes, from stores with up to 200 orders a month to larger brands and enterprises on custom plans.
- Pricing
- Okendo lists a free plan for up to 50 orders a month. Paid Reviews plans on the App Store are $19/month (up to 200 orders), $119/month (up to 1,500) and $299/month (up to 3,500). Platform and bundle pricing depends on monthly order volume, and the Scale plan is custom-priced.
Products
- Okendo Reviews Collects and displays customer reviews, with review request emails, moderation and Google SEO snippets.
- Okendo Loyalty Runs a points and rewards program for repeat purchases, including memberships.
- Okendo Quizzes Matches shoppers with products through quizzes that give product recommendations.
- Okendo Referrals Lets customers refer others to the merchant's store.
- Okendo Surveys Collects customer feedback and insights through surveys.
- Okendo Platform Bundles all five products with unified customer data, reporting and services.
Integrations
Buyer notes
- Platform plans include an onboarding manager, a dedicated success manager, solutions engineering support and 24/7 tech support.
- The Scale plan has a fixed annual price for unlimited orders.
- Okendo states it is certified and compliant with GDPR, CCPA, SOC2, QCGA and ADA.
- The Shopify App Store lists Okendo as Built for Shopify, with a free plan.
From Okendo's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Okendo: Reviews & Loyalty
4.8 · 1,433 reviewsBuilt for ShopifyFree planPaid from $19/moOn 11.4% of brands over $5MLaunched 2018Product reviewsDrive revenue by turning shoppers into Superfans with Okendo, the only customer marketing platform that offers Reviews, Loyalty, Referrals, Quizzes, and Surveys
Pricing
FreeFree- Up to 50 orders/month
- Automated Review Request Emails
- Smart Review Form
- Review Rewards Engine
- +4 more
Essential$19/monthor $204/year and save 11%- Up to 200 orders/month
- Everything in Free
14-day free trialGrowth$119/monthor $1,308/year and save 8%- Up to 1,500 orders/month
- Everything in Essential, plus:
- AI Review Summaries
- AI Review Keywords
- +3 more
14-day free trialPower$299/monthor $3,288/year and save 8%- Up to 3,500 orders/month
- Everything in Growth, plus:
- Review Campaigns
- Advanced CSS Editor
- +4 more
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Okendo
The most used product reviews apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Judge.me Product Reviews App · Judge.me | 31.1% | 5.0 · 49,047 |
| Yotpo | 15.7% | 4.8 · 4,638 |
| Loox | 6.5% | 4.9 · 9,914 |
| Bazaarvoice Ratings & Reviews · Bazaarvoice Inc. | 5.8% | 3.8 · 15 |
| REVIEWS.io Product Reviews App · Reviews.io | 3.5% | 4.7 · 771 |
| Junip Product Reviews App & AI · Junip Inc. | 2.9% | 4.8 · 1,171 |
Often used with Okendo
What its brands run more often than Shopify brands over $5M do overall.
- Junip Product Reviews App & AI10.1% of its brands · 3.5x average
- Alia17.9% of its brands · 2.8x average
- AppLovin22% of its brands · 2.7x average
- Tolstoy11.2% of its brands · 2.7x average
- Blotout EdgeTag10.6% of its brands · 2.6x average
What Shopify apps does Okendo make?
Okendo has 1 app on the Shopify App Store: Okendo: Reviews & Loyalty.
How many Shopify brands use Okendo?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 1,755 (11.4%) run Okendo: Reviews & Loyalty, #3 of 188 product reviews apps by that count. Its share is highest among Beauty & Personal Care (19.9%), Health & Wellness (19.2%) and Fashion & Apparel (12.8%) brands.
What are the alternatives to Okendo?
The most used product reviews apps among Shopify brands over $5M, after Okendo: Judge.me Product Reviews App (31.1%), Yotpo (15.7%), Loox (6.5%), Bazaarvoice Ratings & Reviews (5.8%), REVIEWS.io Product Reviews App (3.5%) and Junip Product Reviews App & AI (2.9%).
What do Okendo's brands use alongside it?
Of the brands running Okendo, 10.1% also run Junip Product Reviews App & AI, 17.9% also run Alia, 22% also run AppLovin, 11.2% also run Tolstoy and 10.6% also run Blotout EdgeTag. Each is at least 2.6 times as common among them as across all brands over $5M.
How is Okendo: Reviews & Loyalty rated?
Okendo: Reviews & Loyalty is rated 4.8 out of 5 from 1,433 reviews on the Shopify App Store.
How much does Okendo cost?
Okendo: Reviews & Loyalty has 4 plans on the Shopify App Store, from free to $299 a month. Okendo: Reviews & Loyalty: Free, Free; Essential, $19/month; Growth, $119/month; Power, $299/month.
