Klaviyo is a Shopify app developer with 2 apps on the Shopify App Store, all of them in marketing and conversion. It provides email marketing and SMS for Shopify merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 10,758 (69.9%) run at least one of Klaviyo's apps, more than any other email marketing app. Its share is highest among Health & Wellness (78.5%), Beauty & Personal Care (77.4%) and Fashion & Apparel (75%) brands. Its most reviewed app, Klaviyo: Email Marketing & SMS, is rated 4.7 out of 5 from 3,395 reviews on the Shopify App Store. One of its apps carries Shopify's Built for Shopify badge. Plans across its apps run from free to $25 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan. It bills some charges outside the Shopify invoice.
Overview
Klaviyo sells a B2C CRM that combines email, SMS and other marketing channels with customer data, analytics and customer service in one platform. It gives merchants a single place to hold customer data, run personalized campaigns and answer customer questions. It also offers AI tools that build campaigns and handle support.
- Built for
- Klaviyo says it is for B2C brands of all sizes, with pages for retail and ecommerce, restaurant, wellness and enterprise, and it offers Shopify apps.
- Pricing
- Klaviyo has a free plan with up to 250 profiles and 500 emails per month. On the Shopify App Store, Email starts at $20/month for 251-500 contacts and SMS at $15/month for up to 1,250 credits. Reviews is free up to 50 orders per month and $25/month up to 250 orders.
Products
- Klaviyo: Email Marketing & SMS Shopify app that syncs store data and sends personalized email and SMS campaigns and flows.
- Klaviyo: Product Reviews Shopify app that collects product reviews and ratings through automated email and SMS requests.
- Composer AI marketing agent that audits flows, segments and forms and creates campaigns from one prompt.
- Customer Agent AI customer service agent that answers customer questions and supports selling.
- Klaviyo Data Platform Unifies behavioral, transactional and engagement customer data in real time.
- Helpdesk Customer service tool on the same platform as marketing and customer data.
Integrations
Buyer notes
- Free plan: up to 250 profiles, 500 emails per month, email support.
- SOC 2 Type II certified.
- EU and US data residency.
- Site is offered in English, German, Spanish, French and Italian.
From Klaviyo's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Klaviyo: Email Marketing & SMS
4.7 · 3,395 reviewsFree planPaid from $15/moOn 69.8% of brands over $5MLaunched 2012Email marketingKlaviyo is a leading email and sms marketing app for Shopify. Improve your marketing ROI with our templates to deliver personalized email and sms campaigns.
Pricing
FreeFree to installFree to install. Email free forever for up to 250 contacts. SMS free for up to 150 SMS/MMS credits.
- Sync Shopify data–tags, catalog, coupons
- Templates for Email/SMS
- Forms & push notifications
- Segmentation & personalization
- +2 more
SMS$15/monthUp to 1250 SMS/MMS credits. Includes carrier fees. Upgrade as you grow.
- Multi-channel segmentation and flows
- Smart opt-in & multi-channel list growth
- SMS AI for campaign creation
- Automated two-way conversations
- +4 more
Email$20/month251-500 contacts. Upgrade as you grow.
- Multi-channel segmentation and flows
- Personalized product recommendations
- Reputation repair AI for deliverability
- Email AI for campaign creation
- +4 more
Some charges are billed by the developer outside your Shopify invoice.
Klaviyo: Product Reviews
4.8 · 233 reviewsBuilt for ShopifyFree planPaid from $25/moOn 2.9% of brands over $5MLaunched 2022Product reviewsCollect product reviews and ratings for your Shopify store with automated email and SMS requests. Verified reviews build trust and power segments in Klaviyo.
Pricing
FreeFree to installReviews free up to 50 orders per month.
- Automate reviews with email and SMS
- Custom questions
- Reward customers with unique coupons
- Import existing reviews
Reviews$25/monthUp to 250 orders, upgrade as you grow.
- All free features
- Review request timing based on delivery
Some charges are billed by the developer outside your Shopify invoice.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Klaviyo
The most used email marketing apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Attentive | 15.4% | 4.7 · 112 |
| Shopify Forms · Shopify | 13.4% | 4.5 · 757 |
| Mailchimp Email SMS Marketing · Intuit Mailchimp | 12.3% | 4.8 · 1,521 |
| Omnisend Email Marketing & SMS · Omnisend | 4.6% | 4.7 · 3,197 |
| Wishlist Hero · Revamp | 1.6% | 4.7 · 416 |
| Dataships · Dataships Limited | 1.3% | 5.0 · 74 |
Often used with Klaviyo
What its brands run more often than Shopify brands over $5M do overall.
- Consentmo GDPR Compliance13.7% of its brands · 1.4x average
- Loop Returns & Exchanges13.5% of its brands · 1.3x average
- AppLovin10.8% of its brands · 1.3x average
- Triple Whale21.7% of its brands · 1.3x average
- Elevar Conversion Tracking14.7% of its brands · 1.3x average
What Shopify apps does Klaviyo make?
Klaviyo has 2 apps on the Shopify App Store: Klaviyo: Email Marketing & SMS and Klaviyo: Product Reviews .
How many Shopify brands use Klaviyo?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 10,758 (69.9%) run at least one of Klaviyo's apps, more than any other email marketing app. Its share is highest among Health & Wellness (78.5%), Beauty & Personal Care (77.4%) and Fashion & Apparel (75%) brands.
What are the alternatives to Klaviyo?
The most used email marketing apps among Shopify brands over $5M, after Klaviyo: Attentive (15.4%), Shopify Forms (13.4%), Mailchimp Email SMS Marketing (12.3%), Omnisend Email Marketing & SMS (4.6%), Wishlist Hero (1.6%) and Dataships (1.3%).
What do Klaviyo's brands use alongside it?
Of the brands running Klaviyo, 13.7% also run Consentmo GDPR Compliance, 13.5% also run Loop Returns & Exchanges, 10.8% also run AppLovin, 21.7% also run Triple Whale and 14.7% also run Elevar Conversion Tracking. Each is at least 1.3 times as common among them as across all brands over $5M.
How is Klaviyo: Email Marketing & SMS rated?
Klaviyo: Email Marketing & SMS is rated 4.7 out of 5 from 3,395 reviews on the Shopify App Store.
How much does Klaviyo cost?
Plans across its apps run from free to $25 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan. It bills some charges outside the Shopify invoice. Klaviyo: Email Marketing & SMS: Free, Free to install (Free to install. Email free forever for up to 250 contacts. SMS free for up to 150 SMS/MMS credits); SMS, $15/month (Up to 1250 SMS/MMS credits. Includes carrier fees. Upgrade as you grow); Email, $20/month (251-500 contacts. Upgrade as you grow).