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Klaviyo

Shopify app developer, email marketing apps

Klaviyo is a Shopify app developer based in the United States with 2 apps on the Shopify App Store, all of them in marketing and conversion. Among the 14,745 Shopify brands over $5M that dtcmvp tracks, 9,420 (63.9%) run at least one of Klaviyo's apps, more than any other email marketing app. Its share is highest among Health & Wellness (72.1%), Beauty & Personal Care (70%) and Fashion & Apparel (69.6%) brands. Its most reviewed app, Klaviyo: Email Marketing & SMS, is rated 4.7 out of 5 from 3,310 reviews on the Shopify App Store. One of its apps carries Shopify's Built for Shopify badge. Paid plans start at $15 a month, and both of its apps have a free plan.

Among Shopify brands over $5M

Brands running Klaviyo
63.9%
9,420 of 14,745 brands dtcmvp tracks
Rank in email marketing
#1 of 185
By how many of those brands run each app
All brands over $5M63.9%
Health & Wellness72.1%
Beauty & Personal Care70%
Fashion & Apparel69.6%

Share of each sector's brands running it, where that beats the overall rate.

On the Shopify App Store

  • Klaviyo: Email Marketing & SMS

    4.7 · 3,310 reviews
    Free planPaid from $15/moOn 63.9% of brands over $5MLaunched 2012Email marketing

    Klaviyo is a leading email and sms marketing app for Shopify. Improve your marketing ROI with our templates to deliver personalized email and sms campaigns.

  • Klaviyo: Product Reviews

    4.8 · 228 reviews
    Built for ShopifyFree planPaid from $25/moOn 2.5% of brands over $5MLaunched 2022Product reviews

    Collect product reviews and ratings for your Shopify store with automated email and SMS requests. Verified reviews build trust and power segments in Klaviyo.

Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.

Alternatives to Klaviyo

The most used email marketing apps among Shopify brands over $5M.

AppBrands over $5MApp Store
Attentive13.6% 4.7 · 111
Shopify Forms · Shopify11.4% 4.5 · 719
Mailchimp Email SMS Marketing · Intuit Mailchimp11.2% 4.8 · 1,467
Brevo PushOwl: Email,Push,SMS · Brevo PushOwl10% 4.8 · 2,256
Omnisend Email Marketing & SMS · Omnisend4.3% 4.7 · 3,183
Privy · Privy Operations3% 4.5 · 4,221

Often used with Klaviyo

What its brands run more often than Shopify brands over $5M do overall.

  • Triple Whale20.4% of its brands · 1.4x average
  • Elevar Conversion Tracking13.8% of its brands · 1.4x average
  • Gorgias27.7% of its brands · 1.4x average
  • Loop Returns & Exchanges12.7% of its brands · 1.4x average
  • Rebuy Personalization Engine16.4% of its brands · 1.4x average

What Shopify apps does Klaviyo make?

Klaviyo has 2 apps on the Shopify App Store: Klaviyo: Email Marketing & SMS and Klaviyo: Product Reviews .

How many Shopify brands use Klaviyo?

Among the 14,745 Shopify brands over $5M that dtcmvp tracks, 9,420 (63.9%) run at least one of Klaviyo's apps, more than any other email marketing app. Its share is highest among Health & Wellness (72.1%), Beauty & Personal Care (70%) and Fashion & Apparel (69.6%) brands.

What are the alternatives to Klaviyo?

The most used email marketing apps among Shopify brands over $5M, after Klaviyo: Attentive (13.6%), Shopify Forms (11.4%), Mailchimp Email SMS Marketing (11.2%), Brevo PushOwl: Email,Push,SMS (10%), Omnisend Email Marketing & SMS (4.3%) and Privy (3%).

What do Klaviyo's brands use alongside it?

Of the brands running Klaviyo, 20.4% also run Triple Whale, 13.8% also run Elevar Conversion Tracking, 27.7% also run Gorgias, 12.7% also run Loop Returns & Exchanges and 16.4% also run Rebuy Personalization Engine. Each is at least 1.4 times as common among them as across all brands over $5M.

How is Klaviyo: Email Marketing & SMS rated?

Klaviyo: Email Marketing & SMS is rated 4.7 out of 5 from 3,310 reviews on the Shopify App Store.

How much does Klaviyo cost?

Klaviyo's paid plans start at $15 a month, and both of its apps have a free plan.

Updated 2026-09-10. Method notes and every source: how we count →