Omnisend is a Shopify app developer that makes Omnisend Email Marketing & SMS, an email marketing app on the Shopify App Store. It provides email, SMS and web push marketing automation software for ecommerce brands. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 713 (4.6%) run Omnisend Email Marketing & SMS, #5 of 186 email marketing apps by that count. Its share is highest among Toys, Kids & Baby (7.5%), Electronics & Tech (7%) and Automotive (6%) brands. It is rated 4.7 out of 5 from 3,197 reviews on the Shopify App Store. Omnisend Email Marketing & SMS has 3 plans on the Shopify App Store, from free to $59 a month. Some plans add usage charges on top, listed with each plan. It bills some charges outside the Shopify invoice.
Overview
Omnisend sells email, SMS and web push marketing software for ecommerce stores. It lets merchants run campaigns, automated workflows, segmentation and signup forms from one platform, with AI tools for writing content and building segments.
For Shopify brands
- Installs as an app on Shopify and Shopify Plus, and syncs contact and order information automatically.
- Includes pre-built automation workflows for welcome, abandoned cart, post-purchase, and order and shipping confirmation messages.
- Works with Shopify Flow so messaging can be personalized from customer behavior across Shopify Flow supported apps.
How it works
A brand connects Omnisend to its store, and contact and order data sync automatically. Brands moving from another email platform can have Omnisend's migration team move their flows, lists and templates in about 5 days at no extra charge.
- Built for
- Ecommerce brands on Shopify and Shopify Plus, as well as other ecommerce platforms.
- Pricing
- Free plan covers up to 250 contacts and 500 emails per month. Standard is $16/month and Pro is $59/month, starting at 500 and 2,500 contacts and rising with list size. SMS is added from $0.007 per message. Billing is in USD.
Products
- Omnisend Email Marketing & SMS Shopify app for email, SMS and popups with automation, segmentation and reporting.
- Email campaigns Build and send email campaigns using templates, a drag and drop builder and personalization.
- Automation Workflows for welcome, abandoned cart, post-purchase and other messages.
- SMS Text message campaigns and automations, added to paid plans from $0.007 per message.
- Web push notifications Push messages sent to retarget customers.
- Omnisend AI Writes copy, picks send times, builds segments and forms, and answers questions about account data.
Integrations
Buyer notes
- Free plan available with no credit card required to start; cancel anytime.
- Free 5-day migration from other email platforms.
- 24/7 support, including on the Free plan.
- Unsubscribed contacts are not billed; billing is for subscribers and non-subscribers who received automated messages.
From Omnisend's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Omnisend Email Marketing & SMS
4.7 · 3,197 reviewsFree planPaid from $16/moOn 4.6% of brands over $5MLaunched 2014Email marketingOmnisend is the Shopify email marketing app for email, SMS & popups, used by 100K+ brands. Create AI campaigns in ChatGPT or Claude via MCP and sell more.
Pricing
FREEFree- Email up to 250 people
- Send 500 emails per month
- Use Omnisend inside ChatGPT/Claude (MCP)
- Grow your email list with popups & forms
- +4 more
STANDARD$16/monthStarting price covers up to 500 contacts and rises as your list grows. Plus 30% off your first 3 months.
- EVERYTHING in Free plan, plus:
- Send 6,000 emails per month
- Send unlimited web push notifications
- Describe a popup and Forms AI builds it
- +3 more
PRO$59/monthStarting price covers up to 2,500 contacts and rises as your list grows. Plus 30% off your first 3 months.
- EVERYTHING in Standard plan, plus:
- Send unlimited emails
- Advanced reporting
- Personalized product recommender AI
- +3 more
Some charges are billed by the developer outside your Shopify invoice.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Omnisend
The most used email marketing apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Klaviyo | 69.8% | 4.7 · 3,395 |
| Attentive | 15.4% | 4.7 · 112 |
| Shopify Forms · Shopify | 13.4% | 4.5 · 757 |
| Mailchimp Email SMS Marketing · Intuit Mailchimp | 12.3% | 4.8 · 1,521 |
| Wishlist Hero · Revamp | 1.6% | 4.7 · 416 |
| Dataships · Dataships Limited | 1.3% | 5.0 · 74 |
Often used with Omnisend
What its brands run more often than Shopify brands over $5M do overall.
- 17TRACK Order Tracking10.4% of its brands · 3.9x average
- GOAFFPRO18.1% of its brands · 2.5x average
- Loox15% of its brands · 2.3x average
- Upsell & Cross Sell — Selleasy14.2% of its brands · 2.2x average
- Shopify Inbox20.6% of its brands · 2x average
What Shopify apps does Omnisend make?
Omnisend has 1 app on the Shopify App Store: Omnisend Email Marketing & SMS.
How many Shopify brands use Omnisend?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 713 (4.6%) run Omnisend Email Marketing & SMS, #5 of 186 email marketing apps by that count. Its share is highest among Toys, Kids & Baby (7.5%), Electronics & Tech (7%) and Automotive (6%) brands.
What are the alternatives to Omnisend?
The most used email marketing apps among Shopify brands over $5M, after Omnisend: Klaviyo (69.8%), Attentive (15.4%), Shopify Forms (13.4%), Mailchimp Email SMS Marketing (12.3%), Wishlist Hero (1.6%) and Dataships (1.3%).
What do Omnisend's brands use alongside it?
Of the brands running Omnisend, 10.4% also run 17TRACK Order Tracking, 18.1% also run GOAFFPRO, 15% also run Loox, 14.2% also run Upsell & Cross Sell — Selleasy and 20.6% also run Shopify Inbox. Each is at least 2.0 times as common among them as across all brands over $5M.
How is Omnisend Email Marketing & SMS rated?
Omnisend Email Marketing & SMS is rated 4.7 out of 5 from 3,197 reviews on the Shopify App Store.
How much does Omnisend cost?
Omnisend Email Marketing & SMS has 3 plans on the Shopify App Store, from free to $59 a month. Some plans add usage charges on top, listed with each plan. It bills some charges outside the Shopify invoice. Omnisend Email Marketing & SMS: FREE, Free; STANDARD, $16/month (Starting price covers up to 500 contacts and rises as your list grows. Plus 30% off your first 3 months); PRO, $59/month (Starting price covers up to 2,500 contacts and rises as your list grows. Plus 30% off your first 3 months).