Intuit Mailchimp is a Shopify app developer based in the United States that makes Mailchimp Email SMS Marketing, an email marketing app on the Shopify App Store. It provides an email and SMS marketing platform. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 1,887 (12.3%) run Mailchimp Email SMS Marketing, #4 of 186 email marketing apps by that count. Its share is highest among Electronics & Tech (16.4%), Arts, Crafts & Hobbies (15.4%) and Sports & Outdoors (14.6%) brands. It is rated 4.8 out of 5 from 1,521 reviews on the Shopify App Store. Mailchimp Email SMS Marketing has 4 plans on the Shopify App Store, from free to $350 a month. Some plans add usage charges on top, listed with each plan. It bills some charges outside the Shopify invoice.
Mailchimp runs email campaigns, automations, and audience-building tools for smb brands. Welcome series, abandoned cart, and newsletters drive attributable revenue, while signup forms, popups, and landing pages grow the list. Best fit for smaller Shopify stores running email self-serve without a dedicated specialist.
What Mailchimp does for Shopify brands
- Welcome, abandoned cart & newsletter flows generate attributable revenue from existing list
- Signup forms, popups & landing pages onboard new subscribers who weren't on list
- Each new subscriber drives downstream revenue via welcome flow & future campaigns
- Template library, ai content assistant & journey builder save team hours
- Send-time optimization replaces manual scheduling decisions
Overview
Mailchimp is an email and SMS marketing and automation platform, owned by Intuit since 2021. It lets merchants sync store customers, products and order data to send automated emails and SMS, run retargeting and win back past customers. It also includes AI tools that use store data to suggest next steps.
For Shopify brands
- Syncs Shopify customers, products and order data into Mailchimp for use in campaigns.
- Runs automated emails and SMS, retargeting and customer win-back automations from that store data.
- Includes abandoned cart automation flows and AI-based analytics and recommendations drawn from store sales and campaigns.
How it works
A merchant connects the Shopify store through the Mailchimp app, which syncs customers, products and order data. Standard and Premium plans include onboarding consultations with an Onboarding Specialist within the first 90 days: one session on Standard, up to four on Premium.
- Built for
- Growing businesses and small to mid-sized businesses, including ecommerce and retail stores.
- Pricing
- Free plan, plus Essentials from $13/month, Standard from $20/month and Premium from $350/month, priced by number of contacts. SMS is an add-on on Essentials. A 14-day free trial of Standard is offered, and overages apply if contact or email send limits are exceeded.
Products
- Mailchimp Email SMS Marketing Shopify app that syncs customers, products and orders for automated emails, SMS, retargeting and win-back.
- Marketing automation flows Automated campaigns, including abandoned cart flows.
- Mailchimp with Intuit Intelligence AI marketing tools that analyze store data and recommend next steps.
- Transactional Email Emails sent in response to customer interactions.
- Personalized Onboarding One-on-one sessions with an Onboarding Specialist to set up the account.
Integrations
Buyer notes
- Standard plan sends up to 6,000 emails per month; Premium up to 150,000.
- Phone support is included on Premium; Essentials includes 24/7 email and chat support.
- Businesses with 10,000+ contacts can save 15% on their first 12 months of Standard.
- Onboarding consultations must be scheduled within the first 90 days.
From Mailchimp's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Mailchimp Email SMS Marketing
4.8 · 1,521 reviewsFree planPaid from $13/moOn 12.3% of brands over $5MLaunched 2018Email marketingSync customers, products, and order data to grow customers with Mailchimp automated emails and SMS, retargeting, and customer win back automations.
Pricing
FreeFree- Marketing CRM
- Creative Assistant
- Sign Up Forms
- +4 more
Essentials$13/monthStarts at $13 per month.
- Everything in Free, plus
- Email Templates
- Marketing Automation - Up to 4
- 24/7 Email/Chat Support
- +2 more
Standard$20/monthStarts at $20 per month.
- Everything in Essentials, plus
- Marketing Automation - Up to 200
- Send Time Optimization
- Behavioral Targeting
- +1 more
Premium$350/monthStarts at $350 per month.
- Everything in Standard, plus
- Advanced Segmentation
- Multivariate Testing
- Unlimited Seats & Role-Based Access
- +3 more
Some charges are billed by the developer outside your Shopify invoice.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Mailchimp
The most used email marketing apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Klaviyo | 70% | 4.7 · 3,395 |
| Attentive | 15.4% | 4.7 · 112 |
| Shopify Forms · Shopify | 13.5% | 4.5 · 757 |
| Omnisend Email Marketing & SMS · Omnisend | 4.7% | 4.7 · 3,197 |
| Wishlist Hero · Revamp | 1.6% | 4.7 · 416 |
| Dataships · Dataships Limited | 1.3% | 5.0 · 74 |
Often used with Mailchimp
What its brands run more often than Shopify brands over $5M do overall.
- Shopify Inbox13.4% of its brands · 1.3x average
- PageFly ✦ AI Page Builder16.6% of its brands · 1.3x average
- Instafeed23.4% of its brands · 1.2x average
What Shopify apps does Intuit Mailchimp make?
Intuit Mailchimp has 1 app on the Shopify App Store: Mailchimp Email SMS Marketing.
How many Shopify brands use Intuit Mailchimp?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 1,887 (12.3%) run Mailchimp Email SMS Marketing, #4 of 186 email marketing apps by that count. Its share is highest among Electronics & Tech (16.4%), Arts, Crafts & Hobbies (15.4%) and Sports & Outdoors (14.6%) brands.
What are the alternatives to Intuit Mailchimp?
The most used email marketing apps among Shopify brands over $5M, after Intuit Mailchimp: Klaviyo (70%), Attentive (15.4%), Shopify Forms (13.5%), Omnisend Email Marketing & SMS (4.7%), Wishlist Hero (1.6%) and Dataships (1.3%).
What do Intuit Mailchimp's brands use alongside it?
Of the brands running Intuit Mailchimp, 13.4% also run Shopify Inbox, 16.6% also run PageFly ✦ AI Page Builder and 23.4% also run Instafeed. Each is at least 1.2 times as common among them as across all brands over $5M.
How is Mailchimp Email SMS Marketing rated?
Mailchimp Email SMS Marketing is rated 4.8 out of 5 from 1,521 reviews on the Shopify App Store.
How much does Intuit Mailchimp cost?
Mailchimp Email SMS Marketing has 4 plans on the Shopify App Store, from free to $350 a month. Some plans add usage charges on top, listed with each plan. It bills some charges outside the Shopify invoice. Mailchimp Email SMS Marketing: Free, Free; Essentials, $13/month (Starts at $13 per month); Standard, $20/month (Starts at $20 per month); Premium, $350/month (Starts at $350 per month).
