Awin

What Awin does for Shopify brands

• ●Content & editorial publishers drive net-new discovery traffic across UK & EU
• ●Cashback network (Quidco, TopCashback) unlocks bottom-funnel buyers Shopify apps cannot reach
• ●Active affiliate programs typically drive 5-10% of ecom revenue
• ●Handles publisher recruitment, cross-region tracking, commission validation & multi-currency payouts
• ●Built-in VAT & tax compliance replaces manual ops across country programs

Overview

Awin is an affiliate marketing platform that connects brands with publishers, content creators and other partners who promote them for a commission. It gives merchants tracking, reporting, commission rules and partner payment tools to run an affiliate program. Awin is part of Awin Group, which is owned by Axel Springer and United Internet.

For Shopify brands

• ●Lists a Shopify App Store app, Awin ‑ Affiliate Marketing, with a Built for Shopify badge and a free install.
• ●Gives access to a directory of more than 1 million partners that a brand can search and recruit into its program.
• ●Tracks partner sales and sets commission rules, such as by product, category or new versus existing customer, with payments to partners handled through the platform.

How it works

A brand picks a plan, sets the commission rate it pays partners, and finds and manages partners in the Awin dashboard. Awin tracks the sales partners drive, reports on performance and processes partner payments. Higher plans add self-managed or expert-service options.

Built for

Brands from new businesses to enterprises that want to run affiliate or partnership marketing, across retail, fashion, travel, finance and insurance, and telecom.

Pricing

Access costs $49 per month plus a 3.5% tracking fee per transaction. Accelerate starts at $99 per month plus a 2.5% tracking fee. Advanced is custom priced. Partner commissions are set by the brand. The Shopify app installs free, with fees for using the platform.

Products

• ●Awin ‑ Affiliate Marketing Shopify App Store app for running affiliate marketing with Awin's platform
• ●Access Entry advertiser plan for a self-managed affiliate program with a dashboard and step-by-step guidance
• ●Accelerate Advertiser plan adding APIs, enhanced reporting, benchmarks and automated commission rules
• ●Advanced Enterprise advertiser plan with custom reports, competitor benchmarks, private networks and unlimited commission rules
• ●Mastertag Awin tag that enables tech partner tools, such as on-site triggers, on a brand's site

Integrations

Buyer notes

• Access and Accelerate carry a 3-month minimum contract with 14-day cancellation notice.
• Access includes a free first month.
• Accelerate lets a brand self-manage or get expert service.
• Tracking fee of 2.5% to 3.5% per transaction applies on Access and Accelerate plans.

From Awin's own site and Shopify App Store listings, as of 2026-10-30.

Among Shopify brands over $5M

On the Shopify App Store

• Awin ‑ Affiliate Marketing

  Built for ShopifyFree planOn 12.7% of brands over $5MLaunched 2020Affiliate programs

  Grow your ecommerce sales and find valuable new customers with affiliate marketing.

  Pricing

  Free

  Free to install

  There are fees associated with using Awin’s affiliate marketing platform

  Some charges are billed by the developer outside your Shopify invoice.

Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.

Alternatives to Awin

The most used affiliate programs apps among Shopify brands over $5M.

Often used with Awin

What its brands run more often than Shopify brands over $5M do overall.

• Criteo GO15.3% of its brands · 2.1x average
• Klarna On‑Site Messaging32.3% of its brands · 2x average
• AppLovin15.9% of its brands · 2x average
• Attentive27.1% of its brands · 1.8x average
• Triple Whale28.3% of its brands · 1.7x average