The Lobby
Creator partnership platform for influencer gifting, paid collabs, and UGC content at scale
The Lobby provides influencer gifting, paid partnerships and UGC management for brands.
The Lobby runs creator partnerships end-to-end: sourcing, gifting, contracts, shipping, tracking, and reporting in one platform. Built for Shopify brands that want a steady flow of ugc and influencer content without a full-time creator manager handling each partnership by hand.
What The Lobby does for Shopify brands
- Vetted creator ugc on product pages builds social proof that lifts cvr
- Authentic creator content as paid ad creative cuts cpc & improves roas on Meta & TikTok
- 1-click partnership setup automates sourcing, contracts, shipping & tracking
- Automated fulfillment & reporting replaces hours of manual creator ops per partnership
Overview
The Lobby is a creator partnership platform where brands gift products to creators, run paid campaigns, and collect content. It replaces cold outreach, negotiation and spreadsheets with creator requests, standardized offers and automated fulfillment, reminders and tracking. Brands can also have The Lobby's team run their influencer program.
For Shopify brands
- Product fulfillment and tracking run automatically from Shopify, with no manual work.
- Contracts, notifications, reminders and deliverable tracking run through automated workflows.
- Creator requests arrive in one inbound queue, and content and performance are tracked in one library.
How it works
A brand launches a Creator Shop for product seeding or a Campaign for briefed content, then sets up products or a brief. Creators request to collaborate and the brand approves the ones it likes. The Lobby handles fulfillment, reminders and tracking, and most brands receive requests within 24 hours of launching.
- Built for
- Brands in verticals such as beauty, fashion, food and beverage, home, health and wellness, pet, and kids that work with creators from nano to macro.
- Pricing
- Demoing the platform is free. Subscription plans are monthly, quarterly or annual, with pricing tiered by the number of creator partnerships run each month. Fully managed services are also offered.
Products
- Creator Closet A marketplace where creators discover brands and request products they want.
- Inbound Request Queue A single inbox for creator-initiated partnership requests.
- Standardized, 1-Click Partnerships Pre-standardized offers let brands launch creator partnerships in one click.
- Creator Communities Invite-only groups for building repeat creator relationships.
- Content Library & Social Listening Collects creator content and tracks performance across social.
- Full Service Packages The Lobby's team runs sourcing, gifting, deliverables and reporting for a brand.
Integrations
Buyer notes
- Free to demo: a campaign can be drafted without commitment.
- Gifting partnerships give creators 30 days to complete deliverables.
- Paid collaboration turnaround can be as fast as 7 days.
- Monthly, quarterly and annual subscription plans are available.
From The Lobby's own site and Shopify App Store listings, as of 2026-10-30.
How much does The Lobby cost?
Demoing the platform is free. Subscription plans are monthly, quarterly or annual, with pricing tiered by the number of creator partnerships run each month. Fully managed services are also offered.
