AdNabu Global, Inc. is a Shopify app developer with 4 apps on the Shopify App Store, most of them in marketing and conversion. It provides product feed management software for Shopify merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 136 (0.9%) run at least one of AdNabu Global, Inc.'s apps, #7 of 173 ads apps by that count. Its share is highest among Fashion & Apparel (1%) and Home & Living (0.9%) brands. Its most reviewed app, Nabu: Google Ads Pixel, is rated 4.7 out of 5 from 492 reviews on the Shopify App Store. All of its apps carry Shopify's Built for Shopify badge. Plans across its apps run from free to $39.99 a month on the Shopify App Store.
Overview
AdNabu Global, Inc. sells Shopify apps for product feed management and ad tracking. Its main app syncs Shopify products to Google Merchant Center and other marketplaces and uses AI to optimize product data. It also sells pixel, retargeting and schema apps for advertising tracking and store SEO.
- Built for
- Shopify stores of all sizes, from new stores to Shopify Plus stores and agencies.
- Pricing
- The feed app has a free Starter plan for up to 100 products, then Basic $39.99/month, Advanced $99.99/month and Plus $249.99/month; annual billing is offered. The pixel and retargeting apps are free for up to 10 orders a month, with paid tiers listed from $6.99 to $39.99 a month.
Products
- Nabu for Google Shopping Feed Syncs Shopify products to Google Merchant Center and optimizes feed data with AI.
- Facebook Product Feed by Nabu Creates a Facebook feed to run ads on Facebook and Instagram.
- Nabu: Meta & Facebook Pixels Installs Facebook and Meta Pixels with Conversion API for tracking Facebook Ads conversions.
- Nabu: Google Ads Pixel Tracks Google Ads conversions through a 1-click enhanced conversion pixel install.
- Nabu: Google Ads Retargeting Retargets customers on the Google display network based on product views and cart additions.
- Schema Markup Snippets by Nabu Adds structured data to product, merchant, blog and collection pages.
Integrations
Buyer notes
- The Google Shopping feed app has a 14-day free trial; some other apps list 7-day free trials.
- The website says a Google Shopping certified support team is available 24/7.
- Feeds can be created in over 30 languages.
- The Plus feed plan lists a dedicated account manager and priority support.
From AdNabu Global, Inc.'s own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Nabu: Google Ads Pixel
4.7 · 492 reviewsBuilt for ShopifyFree planPaid from $19.99/moOn 0.9% of brands over $5MLaunched 2017AdsAccurately track Google Ads conversions via 1-click install of enhanced conversion pixel. Support for Agency/MCC accounts with no manual code changes.
Pricing
ExplorerFree to installFree for up to 10 orders per month. $9.99 per month for orders over 10.
- Single 1-click automatic pixel creation
- Purchase and conversion tracking
- Error-free Google Ads tracking
- Google Tag (gtag) install
- +3 more
Advanced$19.99/monthor $199/year and save 17%- Unlimited orders
- Five 1-click automatic pixel creation
- Purchase and conversion tracking
- Post-purchase tracking
- +4 more
7-day free trialPlus$39.99/monthor $380/year and save 21%- Unlimited orders
- Unlimited 1-click automatic pixel
- Purchase and conversion tracking
- Post-purchase tracking
- +4 more
7-day free trialNabu: Meta & Facebook Pixels
4.9 · 121 reviewsBuilt for ShopifyFree planPaid from $8.99/moOn 0.1% of brands over $5MLaunched 2024AdsAccurately track Facebook Ads conversions via a 1-click install of Facebook pixel & Meta Pixel using Conversion API
Pricing
ExplorerFree to installFree for up to 10 orders per month. $6.99/month for more than 10 orders.
- Up to 1 Pixels
- Basic Events Tracking
- Basic Analytics
- Tax / Shipping Settings
- +4 more
Advanced$8.99/monthor $89.99/year and save 17%- Up to 5 Pixels
- 5 cAPI Integration
- Advanced Events Tracking
- Advanced Analytics
- +4 more
7-day free trialPlus$19.99/monthor $199.99/year and save 17%- Unlimited Pixels and cAPI
- Lookalike & Custom Audience Builder
- Advanced Analytics & Events Tracking
- UTM parameters setting
- +4 more
7-day free trialNabu: Google Ads Retargeting
4.9 · 107 reviewsBuilt for ShopifyFree planPaid from $19.99/moLaunched 2017AdsRetarget customers across the Google display network. Display ads based on customer behavior, including product views, collection views, cart addition, etc.
Pricing
ExplorerFree to installFree for up to 10 orders per month. $9.99 per month for orders over 10.
- 10 Orders Included
- 1-click automatic pixel creation
- 1-click automatic pixel installation
- Audience creation in Google Ads
- +1 more
Advanced$19.99/monthor $199/year and save 17%- Unlimited orders Included
- 1-click automatic pixel creation
- 1-click automatic pixel installation
- Audience creation in Google Ads
- +3 more
7-day free trialSchema Markup Snippets by Nabu
5.0 · 5 reviewsBuilt for ShopifyFree planLaunched 2026SEOManage all schema types for your Shopify store in one place. Add structured data to product, merchant, blog & collection pages to win rich results.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to AdNabu Global, Inc.
The most used ads apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Elevar Conversion Tracking · Elevar, LLC | 11% | 4.8 · 170 |
| AppLovin · AppLovin Corporation | 8% | 3.6 · 25 |
| Criteo GO · Criteo | 7.2% | 4.5 · 34 |
| PostPilot Direct Mail Platform · PostPilot | 2.4% | 4.9 · 177 |
| MNTN | 2.2% | 5.0 · 9 |
| Aspire | 1.4% | 4.5 · 13 |
Often used with AdNabu Global, Inc.
What its brands run more often than Shopify brands over $5M do overall.
- Snowball10.3% of its brands · 4x average
- Lucky Orange Heatmaps & Replay12.5% of its brands · 2.4x average
- GOAFFPRO16.2% of its brands · 2.3x average
- Simprosys Google Shopping Feed22.1% of its brands · 2.1x average
- Aftersell Post Purchase Upsell11.8% of its brands · 1.9x average
What Shopify apps does AdNabu Global, Inc. make?
AdNabu Global, Inc. has 4 apps on the Shopify App Store: Nabu: Google Ads Pixel, Nabu: Meta & Facebook Pixels, Nabu: Google Ads Retargeting and Schema Markup Snippets by Nabu.
How many Shopify brands use AdNabu Global, Inc.?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 136 (0.9%) run at least one of AdNabu Global, Inc.'s apps, #7 of 173 ads apps by that count. Its share is highest among Fashion & Apparel (1%) and Home & Living (0.9%) brands.
What are the alternatives to AdNabu Global, Inc.?
The most used ads apps among Shopify brands over $5M, after AdNabu Global, Inc.: Elevar Conversion Tracking (11%), AppLovin (8%), Criteo GO (7.2%), PostPilot Direct Mail Platform (2.4%), MNTN (2.2%) and Aspire (1.4%).
What do AdNabu Global, Inc.'s brands use alongside it?
Of the brands running AdNabu Global, Inc., 10.3% also run Snowball, 12.5% also run Lucky Orange Heatmaps & Replay, 16.2% also run GOAFFPRO, 22.1% also run Simprosys Google Shopping Feed and 11.8% also run Aftersell Post Purchase Upsell. Each is at least 1.9 times as common among them as across all brands over $5M.
How is Nabu: Google Ads Pixel rated?
Nabu: Google Ads Pixel is rated 4.7 out of 5 from 492 reviews on the Shopify App Store.
How much does AdNabu Global, Inc. cost?
Plans across its apps run from free to $39.99 a month on the Shopify App Store. Nabu: Google Ads Pixel: Explorer, Free to install (Free for up to 10 orders per month. $9.99 per month for orders over 10); Advanced, $19.99/month; Plus, $39.99/month.