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AB Tasty

Enterprise experimentation, personalization, and feature flagging

AB Tasty is a Shopify app developer based in France that makes AB Tasty | CRO & A/B Testing, an analytics app on the Shopify App Store. Among the 14,859 Shopify brands over $5M that dtcmvp tracks, 73 (0.5%) run AB Tasty | CRO & A/B Testing, #17 of 441 analytics apps by that count. Its share is highest among Beauty & Personal Care (1.6%) and Fashion & Apparel (0.7%) brands. It is rated 4.9 out of 5 from 5 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. AB Tasty | CRO & A/B Testing has 1 plan on the Shopify App Store, at no charge.

AB Tasty runs a/b tests and personalization across PDPs, checkout, nav, and landing pages, plus feature flagging for engineering rollouts. Built for enterprise Shopify brands with the traffic to hit statistical significance and a roadmap of CRO bets worth running. Three independent value streams: convert non-buyers, raise AOV on existing buyers, ship code safer.

What AB Tasty does for Shopify brands

  • Winning PDP, checkout & nav variants convert visitors the control would've lost
  • Product recs, dynamic bundles & segment merchandising lift AOV on existing buyers
  • Feature flags & progressive rollouts let eng ship to cohorts, roll back instantly
  • Cuts hours on coordinated releases, hotfixes & rollback fire drills

Among Shopify brands over $5M

Brands running AB Tasty
0.5%
73 of 14,859 brands dtcmvp tracks
Rank in analytics
#17 of 441
By how many of those brands run each app
All brands over $5M0.5%
Beauty & Personal Care1.6%
Fashion & Apparel0.7%

Share of each sector's brands running it, where that beats the overall rate.

On the Shopify App Store

  • AB Tasty | CRO & A/B Testing

    4.9 · 5 reviews
    Built for ShopifyFree planOn 0.5% of brands over $5MLaunched 2024Analytics

    AB Tasty helps merchants improve their stores by tracking visitor behaviour and sending data to AB Tasty dashboards. It turns standard Shopify even...

    Pricing

    Free (for clients)
    Free to install

    AB Tasty account is required to use the app

Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.

Alternatives to AB Tasty

The most used analytics apps among Shopify brands over $5M.

AppBrands over $5MApp Store
Microsoft Clarity16.7% 4.6 · 2,305
Triple Whale15.3% 4.1 · 90
Lucky Orange Heatmaps & Replay · Lucky Orange LLC4.8% 4.7 · 889
Blotout EdgeTag · Blotout3.8% 4.7 · 26
Stape Conversion Tracking · Stape2.5% 4.4 · 42
Connectif · Connectif Artificial Intelligence, S.L. B055096411.8% 4.3 · 4

Often used with AB Tasty

What its brands run more often than Shopify brands over $5M do overall.

What Shopify apps does AB Tasty make?

AB Tasty has 1 app on the Shopify App Store: AB Tasty | CRO & A/B Testing.

How many Shopify brands use AB Tasty?

Among the 14,859 Shopify brands over $5M that dtcmvp tracks, 73 (0.5%) run AB Tasty | CRO & A/B Testing, #17 of 441 analytics apps by that count. Its share is highest among Beauty & Personal Care (1.6%) and Fashion & Apparel (0.7%) brands.

What are the alternatives to AB Tasty?

The most used analytics apps among Shopify brands over $5M, after AB Tasty: Microsoft Clarity (16.7%), Triple Whale (15.3%), Lucky Orange Heatmaps & Replay (4.8%), Blotout EdgeTag (3.8%), Stape Conversion Tracking (2.5%) and Connectif (1.8%).

What do AB Tasty's brands use alongside it?

Of the brands running AB Tasty, 23.3% also run Algolia AI Search & Discovery, 15.1% also run impact.com Affiliate Marketing, 32.9% also run Elevar Conversion Tracking, 24.7% also run Swym Back in Stock Alerts and 24.7% also run Zendesk. Each is at least 2.9 times as common among them as across all brands over $5M.

How is AB Tasty | CRO & A/B Testing rated?

AB Tasty | CRO & A/B Testing is rated 4.9 out of 5 from 5 reviews on the Shopify App Store.

How much does AB Tasty cost?

AB Tasty | CRO & A/B Testing has 1 plan on the Shopify App Store, at no charge. AB Tasty | CRO & A/B Testing: Free (for clients), Free to install (AB Tasty account is required to use the app).

Updated 2026-09-10. Method notes and every source: how we count →

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