AB Tasty is a Shopify app developer based in France that makes AB Tasty | CRO & A/B Testing, an analytics app on the Shopify App Store. It provides conversion rate optimization and A/B testing software for Shopify merchants. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 81 (0.5%) run AB Tasty | CRO & A/B Testing, #18 of 442 analytics apps by that count. Its share is highest among Beauty & Personal Care (1.7%) and Fashion & Apparel (0.7%) brands. It is rated 4.9 out of 5 from 5 reviews on the Shopify App Store. AB Tasty | CRO & A/B Testing has 1 plan on the Shopify App Store, at no charge.
AB Tasty runs a/b tests and personalization across PDPs, checkout, nav, and landing pages, plus feature flagging for engineering rollouts. Built for enterprise Shopify brands with the traffic to hit statistical significance and a roadmap of CRO bets worth running. Three independent value streams: convert non-buyers, raise AOV on existing buyers, ship code safer.
What AB Tasty does for Shopify brands
- Winning PDP, checkout & nav variants convert visitors the control would've lost
- Product recs, dynamic bundles & segment merchandising lift AOV on existing buyers
- Feature flags & progressive rollouts let eng ship to cohorts, roll back instantly
- Cuts hours on coordinated releases, hotfixes & rollback fire drills
Overview
AB Tasty sells a conversion rate optimization and A/B testing app for Shopify stores. The app tracks visitor behaviour and sends the data to AB Tasty dashboards. Merchants use it to study how visitors use their store and to improve it.
For Shopify brands
- Tracks visitor behaviour on the store and sends the data to AB Tasty dashboards.
- Turns standard Shopify events into data the merchant can use in AB Tasty.
- Installs free from the Shopify App Store, for merchants with an AB Tasty account.
- Pricing
- The Shopify app is free to install and has a free plan. An AB Tasty account is required to use the app.
Products
- AB Tasty | CRO & A/B Testing Shopify app that tracks visitor behaviour and sends data to AB Tasty dashboards.
Integrations
Buyer notes
- An AB Tasty account is required to use the app.
- The App Store lists the app under Store management and Store design.
From AB Tasty's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
AB Tasty | CRO & A/B Testing
4.9 · 5 reviewsFree planOn 0.5% of brands over $5MLaunched 2024AnalyticsAB Tasty helps merchants improve their stores by tracking visitor behaviour and sending data to AB Tasty dashboards. It turns standard Shopify even...
Pricing
Free (for clients)Free to installAB Tasty account is required to use the app
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to AB Tasty
The most used analytics apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Microsoft Clarity | 19.4% | 4.6 · 2,391 |
| Triple Whale | 16.3% | 4.1 · 92 |
| Lucky Orange Heatmaps & Replay · Lucky Orange LLC | 5.3% | 4.6 · 899 |
| Blotout EdgeTag · Blotout | 4.1% | 4.7 · 26 |
| Stape Conversion Tracking · Stape | 2.9% | 4.3 · 42 |
| Connectif · Connectif Artificial Intelligence, S.L. B05509641 | 2.1% | 4.3 · 4 |
Often used with AB Tasty
What its brands run more often than Shopify brands over $5M do overall.
- Algolia AI Search & Discovery23.5% of its brands · 9.5x average
- Narvar Return and Exchange12.3% of its brands · 7.2x average
- Nosto12.3% of its brands · 4.8x average
- Weglot12.3% of its brands · 4.5x average
- OrderEditing.com12.3% of its brands · 4x average
What Shopify apps does AB Tasty make?
AB Tasty has 1 app on the Shopify App Store: AB Tasty | CRO & A/B Testing.
How many Shopify brands use AB Tasty?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 81 (0.5%) run AB Tasty | CRO & A/B Testing, #18 of 442 analytics apps by that count. Its share is highest among Beauty & Personal Care (1.7%) and Fashion & Apparel (0.7%) brands.
What are the alternatives to AB Tasty?
The most used analytics apps among Shopify brands over $5M, after AB Tasty: Microsoft Clarity (19.4%), Triple Whale (16.3%), Lucky Orange Heatmaps & Replay (5.3%), Blotout EdgeTag (4.1%), Stape Conversion Tracking (2.9%) and Connectif (2.1%).
What do AB Tasty's brands use alongside it?
Of the brands running AB Tasty, 23.5% also run Algolia AI Search & Discovery, 12.3% also run Narvar Return and Exchange, 12.3% also run Nosto, 12.3% also run Weglot and 12.3% also run OrderEditing.com. Each is at least 4.0 times as common among them as across all brands over $5M.
How is AB Tasty | CRO & A/B Testing rated?
AB Tasty | CRO & A/B Testing is rated 4.9 out of 5 from 5 reviews on the Shopify App Store.
How much does AB Tasty cost?
AB Tasty | CRO & A/B Testing has 1 plan on the Shopify App Store, at no charge. AB Tasty | CRO & A/B Testing: Free (for clients), Free to install (AB Tasty account is required to use the app).
