Heap
Automatic product analytics that captures every user interaction and reveals where your funnel breaks
Heap provides a digital insights platform.
Heap auto-captures every click, tap, and page view across your Shopify store with no engineering tagging required. Brands use it to spot exactly where shoppers drop off in checkout & product flows, then fix those friction points. Best for stores with enough traffic to see meaningful funnel patterns and a team ready to act on them.
What Heap does for Shopify brands
- Auto-capture every click, tap & pageview reveals where shoppers drop in checkout
- Fixing identified funnel friction converts visitors who would've left without buying
- Zero-code event tracking removes manual tagging work for engineers & analysts
- Full event history available day one, no waiting to instrument new questions
Overview
Heap sells product analytics and digital experience analytics software. It automatically captures user behavior on websites and apps and turns it into charts, funnels, journeys, session replay and heatmaps. Heap is now part of Contentsquare. It helps teams see where visitors get stuck and what affects conversion and retention.
For Shopify brands
- A single JavaScript snippet automatically captures user interactions, with no engineers needed.
- Funnels, journeys, retention charts, session replay and heatmaps show where visitors drop off and what drives conversion.
- Heap Connect sends behavioral data to a data warehouse such as Redshift, BigQuery, Snowflake or S3 for reporting in tools like Looker and Tableau.
How it works
A team installs a single JavaScript snippet, and Heap automatically captures user interactions across the site or app. Teams then analyze the data with charts, funnels, journeys and session replay, set alerts on key metrics, and can send the data to a data warehouse with Heap Connect.
- Built for
- Product, marketing and data teams at companies in SaaS, retail and ecommerce, healthcare and financial services.
- Pricing
- Heap has four plans: Free (up to 10k monthly sessions), Growth, Pro and Premier. Growth gives an estimate after you install the snippet, and Pro and Premier use custom session-based pricing. Session Replay is an add-on for Pro and Premier.
Products
- Charts Graph conversion events, build funnels, track retention and see which actions influence outcomes.
- Journeys Visual maps of the paths users take through a site or product.
- Session Replay Shows individual user sessions and points to the moment you want to see.
- Heatmaps Visualizes where users click and how they behave on a page.
- Heap Illuminate Data science that surfaces friction and user behaviors you were not tracking.
- Heap Connect Managed ETL that sends behavioral data to a cloud data warehouse.
Integrations
Buyer notes
- Free plan includes 6 months of data history; Growth includes 12 months.
- Pro and Premier include 1 year of data history, with additional years as an add-on.
- Premier includes a dedicated CSM, advanced user permissions, unlimited projects and region-specific storage.
- Growth plan includes email support; Pro and Premier include standard support.
From Heap's own site and Shopify App Store listings, as of 2026-10-30.
How much does Heap cost?
Heap has four plans: Free (up to 10k monthly sessions), Growth, Pro and Premier. Growth gives an estimate after you install the snippet, and Pro and Premier use custom session-based pricing. Session Replay is an add-on for Pro and Premier.
