Segment
Customer Data Platform that collects, unifies, and activates first-party data across 700+ tools
Sendgrid provides email and marketing campaign software for businesses, as part of the Twilio platform.
Segment is a customer data platform that collects events from your site, app, and tools, unifies them into single customer profiles, and pipes that data out to 700+ destinations like Facebook, Google, and your esp. Best fit for mid-to-large dtc brands running meaningful paid ad spend and juggling multiple data tools, integrations, or hand-rolled pipelines.
What Segment does for Shopify brands
- Syncs unified profiles & real-time events to Facebook, Google, TikTok for higher match rates
- Suppresses existing customers from acquisition campaigns to lower CPA
- Single event-collection layer replaces hand-rolled integrations & manual exports
- Cuts hours QA-ing pipelines & writing one-off scripts to move data between tools
- 700+ native integrations consolidate Fivetran, custom ETL & standalone attribution line items
Overview
SendGrid is now part of Twilio and is sold as Twilio SendGrid, the email and marketing campaigns product on Twilio's communications platform. It lets a merchant send email and run marketing campaigns, alongside Twilio's SMS, WhatsApp, voice and customer data products.
For Shopify brands
- Send email and run marketing campaigns through Twilio SendGrid.
- Add SMS, WhatsApp and other messaging channels from the same Twilio platform.
- Use Twilio's customer data tools, such as Segment, to collect customer data for personalized messages.
- Pricing
- Twilio says pricing is transparent, with discounts as usage scales. Each product has its own pricing page, and a free trial is available with no credit card required.
Products
- Twilio SendGrid Email and marketing campaigns.
- Email API Sends email through Twilio's platform; listed with its own pricing.
- SMTP Service Email sending over SMTP, listed under Twilio's email products.
- Marketing Campaigns Email marketing campaigns, listed with its own pricing.
- Twilio Segment Customer data platform.
- SMS Text messaging, listed under Twilio's messaging products.
Integrations
Buyer notes
- Free trial available without a credit card.
- Sales contact and self-serve start are both offered.
- Support plans and a Help Center are available.
- A status page for SendGrid is published.
From Segment's own site and Shopify App Store listings, as of 2026-10-30.
How much does Sendgrid cost?
Twilio says pricing is transparent, with discounts as usage scales. Each product has its own pricing page, and a free trial is available with no credit card required.
