Stape is a Shopify app developer that makes Stape Conversion Tracking, an analytics app on the Shopify App Store. It provides server GTM hosting, power-ups, and APIs for server-side tagging. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 436 (2.8%) run Stape Conversion Tracking, #5 of 442 analytics apps by that count. Its share is highest among Health & Wellness (6.2%), Beauty & Personal Care (3.5%) and Home & Living (3.2%) brands. It is rated 4.3 out of 5 from 42 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. It has a free plan.
Overview
Stape sells server-side tracking tools, mainly hosting for server-side Google Tag Manager (sGTM) containers and single-platform gateways. They move tracking from the browser to a server, so merchants can manage the data sent to analytics and ad platforms. This addresses conversion data lost to ad blockers and browser tracking restrictions.
- Built for
- Marketers, website owners, agencies and enterprise or regulated teams that run paid advertising and want server-side tracking, including on Shopify stores.
- Pricing
- Server GTM plans: Free ($0, up to 10K requests), Pro ($17/month, up to 500K), Business ($83/month, up to 5M), Enterprise ($167/month, up to 20M), all billed annually, plus a custom quote for unlimited requests. Dedicated Gateways start at $8/month.
Products
- Server GTM Hosting Hosts a server GTM container for multi-platform tracking, with event routing, logs and monitoring.
- Dedicated Gateways Server-side delivery of tracking data to one platform, with no-code or low-code setup.
- Stape Conversion Tracking Shopify app that sets up Google Tag Manager on Shopify with server-side tracking.
- Setup Wizard Creates a server-side tracking setup in GTM with pre-filled tags for ad and analytics platforms.
- Tracking Checker Scans a site's tracking setup and compares it to best practices.
- Stape GTM Chrome extension Free extension that improves the GTM preview for debugging.
Integrations
Buyer notes
- Customer support is listed as available 24/7; the Pro plan includes email and chat support.
- Regional hosting is offered in the EU or Global; the Custom plan adds a dedicated IP, private cluster, SSO and a BAA for HIPAA.
- The Setup Wizard is described as creating a standard GTM setup in a few minutes.
- The About page lists ISO, SOC2, HIPAA and GDPR compliance, obtained in January 2024.
From Stape's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Stape Conversion Tracking
4.3 · 42 reviewsBuilt for ShopifyFree planOn 2.8% of brands over $5MLaunched 2023AnalyticsSet up Google Tag Manager on Shopify with server-side tracking. Capture up to 40% more conversions and improve ROAS with accurate data.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Stape
The most used analytics apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Microsoft Clarity | 19.3% | 4.6 · 2,391 |
| Triple Whale | 16.3% | 4.1 · 92 |
| Lucky Orange Heatmaps & Replay · Lucky Orange LLC | 5.3% | 4.6 · 899 |
| Blotout EdgeTag · Blotout | 4.1% | 4.7 · 26 |
| Connectif · Connectif Artificial Intelligence, S.L. B05509641 | 2.1% | 4.3 · 4 |
| Littledata | 2.1% | 4.8 · 147 |
Often used with Stape
What its brands run more often than Shopify brands over $5M do overall.
- Pandectes GDPR Compliance19% of its brands · 2.1x average
- Criteo GO14.2% of its brands · 2x average
- Klarna On‑Site Messaging30.5% of its brands · 1.9x average
- Stockist Store Locator12.8% of its brands · 1.8x average
- Shopify Checkout Blocks46.3% of its brands · 1.7x average
What Shopify apps does Stape make?
Stape has 1 app on the Shopify App Store: Stape Conversion Tracking.
How many Shopify brands use Stape?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 436 (2.8%) run Stape Conversion Tracking, #5 of 442 analytics apps by that count. Its share is highest among Health & Wellness (6.2%), Beauty & Personal Care (3.5%) and Home & Living (3.2%) brands.
What are the alternatives to Stape?
The most used analytics apps among Shopify brands over $5M, after Stape: Microsoft Clarity (19.3%), Triple Whale (16.3%), Lucky Orange Heatmaps & Replay (5.3%), Blotout EdgeTag (4.1%), Connectif (2.1%) and Littledata (2.1%).
What do Stape's brands use alongside it?
Of the brands running Stape, 19% also run Pandectes GDPR Compliance, 14.2% also run Criteo GO, 30.5% also run Klarna On‑Site Messaging, 12.8% also run Stockist Store Locator and 46.3% also run Shopify Checkout Blocks. Each is at least 1.7 times as common among them as across all brands over $5M.
How is Stape Conversion Tracking rated?
Stape Conversion Tracking is rated 4.3 out of 5 from 42 reviews on the Shopify App Store.
How much does Stape cost?
It has a free plan.