VWO

What VWO does for Shopify brands

• ●Winning A/B tests compound into permanent baseline cvr lift
• ●Disciplined programs (20-26 tests/yr, 25-30% win rate) add 2-4% annual revenue
• ●Segment-based personalization on PDPs lifts AOV for returning buyers
• ●One platform replaces separate heatmap, testing & personalization subscriptions

Overview

Wingify sells a digital experience optimization platform covering A/B testing, personalization, behavior analytics, feature management, commerce search and recommendations, and customer engagement. It is the company formed when AB Tasty and VWO united, and vwo.com now redirects to wingify.com. It helps teams replace a generic experience with one tailored to each visitor, and prove which changes raise conversion.

For Shopify brands

• ●Run A/B, split URL and multivariate tests with a visual editor or code editor, without developer help for many changes.
• ●Use search, recommendations and catalogue merchandising together on one storefront through the Commerce Suite.
• ●Watch session recordings and heatmaps and collect user feedback to see where shoppers hesitate or leave.

How it works

A team can start a trial or book a demo. The platform runs as a loop: it reads visitor behavior, decides the next action, applies it as a test, personalization or rollout, then measures the result against business goals. Its Wingz AI layer proposes hypotheses, sets up tests and reports results.

Built for

Teams in retail and ecommerce, travel, financial services, media and SaaS, from small teams starting experimentation to large enterprises.

Pricing

Web Experimentation & Rollout is offered in Growth, Pro and Enterprise plans, each with a Schedule a Demo option. A trial can also be started.

Products

• ●Wingify Experimentation Suite A/B, split URL and multivariate testing, with Wingz AI proposing hypotheses and setting up tests.
• ●Wingify Personalization Suite Tailors experiences to live behavior, context and intent; Wingz builds audiences and picks content.
• ●Wingify Analytics Suite Behavior analytics, journey analytics and user feedback in one place.
• ●Wingify Feature Management Suite Releases features to chosen cohorts, then expands or reverts based on results.
• ●Wingify Commerce Suite Search, recommendations and catalogue merchandising working together on one storefront.
• ●Wingify Customer Engagement Suite Reaches people based on the intent they have shown, choosing moment and channel.

Integrations

Buyer notes

• Growth plan includes basic support; Pro includes advanced support; Enterprise includes 24x7 support.
• Enterprise plan adds SSO, API access, self hosting, approval workflow and ROI dashboard.
• Sales, support and customer success teams operate from 14 offices in 10 countries.
• Growth plan includes Data Platform access and the Wingz AI Core Plan.

From VWO's own site and Shopify App Store listings, as of 2026-10-30.