Optimizely
Enterprise experimentation platform with feature flags, A/B testing, and DXP
Optimizely provides software for marketing and digital teams to create and optimize digital experiences.
Optimizely runs structured a/b tests on pdp, cart, and checkout pages, plus feature flags that let engineering ship code dark and ramp exposure gradually. Built for Shopify brands with enough traffic to hit statistical significance and an engineering team shipping enough releases to need progressive delivery and kill switches.
What Optimizely does for Shopify brands
- Structured a/b tests on pdp, cart & checkout convert non-buyers into buyers
- Winning variants roll to 100% traffic, wins compound as more tests ship
- Bundle, free shipping threshold & upsell tests grow cart size of existing buyers
- Feature flags ship code dark, ramp exposure gradually before full release
- Bad releases killed at 1% traffic instead of torching revenue at 100%
Overview
Optimizely sells a software platform for marketing and product teams to create, publish, test and personalize digital experiences. Its products cover content management, experimentation, AI agents, content marketing, personalization and commerce.
For Shopify brands
- Run A/B, multi-page, feature and server-side tests on site experiences, with personalization and audience targeting.
- Use AI agents and a no-code workflow builder to automate marketing tasks, with built-in evals and governance for AI output.
- Connect Optimizely to existing marketing tools through its integrations directory, and measure impact with warehouse-native analytics.
How it works
Pricing and setup are tailored to each business. A brand shares its goals and requirements, and Optimizely's team puts together a personalized quote.
- Pricing
- Every plan is individually packaged. The buyer describes their digital needs and Optimizely creates a plan with them.
Products
- Agentic CMS Content management with visual editing, API-first architecture, approval workflows and native testing.
- Agentic Experimentation A/B, multi-page, feature and server-side testing, with personalization and warehouse-native analytics.
- Agent Platform Build AI agents with a no-code workflow builder, prebuilt tools, evals and governance.
- Content Marketing Platform Plan campaigns, create content and collaborate across teams.
- Personalization Deliver targeted experiences to audiences in real time.
- Commerce Built-in tools to launch, scale and change a commerce shop.
Integrations
Buyer notes
- Pricing is set through a conversation about your needs, and a demo can be requested from the plans page.
- The integrations directory marks some connectors as Optimizely verified or Optimizely certified.
- Amazon S3 is used to place files for import to Data Platform and to retrieve exports.
From Optimizely's own site and Shopify App Store listings, as of 2026-10-30.
How much does Optimizely cost?
Every plan is individually packaged. The buyer describes their digital needs and Optimizely creates a plan with them.
