Mouseflow provides session replay, heatmaps, and feedback for Shopify merchants.
Mouseflow records sessions, builds heatmaps, and maps funnels so you can see exactly where shoppers stall, misclick, or abandon checkout. Best for Shopify brands with steady traffic but a CVR that should be higher, where the team needs evidence of on-site friction before prioritizing fixes.
What Mouseflow does for Shopify brands
- Session replays expose broken steps, dead clicks & form errors blocking checkout
- Heatmaps show what shoppers actually click vs ignore on PDPs & landing pages
- Funnel analytics pinpoint the exact step where drop-off spikes
- Mina ai summarizes recordings, replacing hours of manual session review
- Cuts moderated user tests & cro consultant hours from research workflow
Overview
Mouseflow sells website behavior analytics software, including session replay, heatmaps, friction detection, conversion funnels, journey analytics, form analytics and feedback surveys. It shows merchants where visitors struggle or drop off on a site, such as in checkout or forms, so the team can find the cause and fix it. It also includes AI tools that answer questions about the behavior data.
For Shopify brands
- Shopify is listed as an integration, and the site says Mouseflow installs easily on a Shopify site.
- Conversion Funnels and Friction Detection are pointed to for finding why checkout is losing customers.
- Every plan includes unlimited users, so the whole team can use it without per-seat charges.
How it works
A team installs Mouseflow on its site, using methods such as Shopify, Google Tag Manager or WordPress, and it records visitor sessions. The team then reviews replays, heatmaps, funnels and friction reports, or asks Mina AI questions in plain language. A 14-day free trial is available on paid plans.
- Built for
- Digital marketing, eCommerce, UX, analytics, product and CRO teams, including eCommerce and retail businesses as well as SaaS, finance, healthcare and travel.
- Pricing
- Free plan at 0 per month for 500 sessions. Paid tiers are Essential at 25, Advanced at 109 and Premium at 319 per month, with Enterprise on custom quote. Annual billing saves up to 35%, and there is a 14-day money-back guarantee.
Products
- Session Replay Recordings of individual visitor sessions showing clicks, scrolls, hesitation and rage clicks.
- Website Heatmaps Click, scroll, geo, attention and movement heatmaps, with comparison across time periods, devices and segments.
- Friction Detection Identifies moments where users struggle, such as broken elements, confusing flows and rage clicks.
- Conversion Funnels Shows where visitors drop off and lets teams watch dropped and converted users.
- Form Analytics Shows why visitors abandon forms, including submit failures.
- Feedback Surveys Surveys triggered on site, linked to session replay, with NPS and branch logic.
Integrations
Buyer notes
- Free plan available with no card required; paid plans have a 14-day free trial.
- Session limits per month: 500 on Free, 5,000 on Essential, 25,000 on Advanced, 100,000 on Premium.
- Data retention ranges from 1 month on Free to 12 months on Premium.
- Support is by live chat and email; personal onboarding and a Customer Success Manager are listed for higher tiers.
From Mouseflow's own site and Shopify App Store listings, as of 2026-10-30.
How much does Mouseflow cost?
Free plan at 0 per month for 500 sessions. Paid tiers are Essential at 25, Advanced at 109 and Premium at 319 per month, with Enterprise on custom quote. Annual billing saves up to 35%, and there is a 14-day money-back guarantee.
