TrueProfit Real-time Profit & LTV tracking is a Shopify app developer based in Vietnam that makes TP: True Profit Analytics, an analytics app on the Shopify App Store. It provides net profit analytics app for Shopify merchants. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 49 (0.3%) run TP: True Profit Analytics, #25 of 442 analytics apps by that count. Its share is highest among Health & Wellness (1.2%) brands. It is rated 4.9 out of 5 from 921 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. TP: True Profit Analytics has 4 plans on the Shopify App Store, from $35 to $200 a month. Some plans add usage charges on top, listed with each plan.
TrueProfit pulls cogs, shipping, fees, and ad spend into one live p&l dashboard for your Shopify store, then layers server-side attribution on top so you see net profit per channel & creative instead of surface roas. Best fit for brands running paid ads across multiple platforms whose finance team still rebuilds margin reports in spreadsheets each week.
What TrueProfit does for Shopify brands
- Live p&l dashboard replaces weekly spreadsheet rebuilds of cogs, shipping, fees & ad spend
- Server-side attribution across Facebook, Google, TikTok, Bing, Snap & Amazon
- Net profit per ad surfaces unprofitable campaigns to cut without touching revenue
- Clv tracking by customer cohort
- Consolidates attribution, p&l & cogs tools into one subscription
Overview
TrueProfit sells net profit analytics software for Shopify merchants. It combines store revenue with costs such as ad spend, cost of goods sold, shipping and transaction fees. This lets a merchant see net profit, product-level profit, ad performance and customer lifetime value in one place.
- Built for
- Shopify merchants, including solo store owners, larger businesses and marketing agencies, plus merchants selling on TikTok Shop, print-on-demand or dropshipping.
- Pricing
- Free plan listed on the Shopify App Store, with a 14-day free trial on paid plans. Monthly tiers are Basic $35 (300 orders), Advanced $60 (600), Ultimate $100 (1,500) and Enterprise $200 (3,500). Orders over the limit cost $0.07 to $0.30 each, with a maximum surcharge of $300 to $1,000 by tier.
Products
- TP: True Profit Analytics Shopify app for profit calculation, P&L reports, LTV, product analytics and marketing attribution.
- Profit Dashboard Shows revenue, costs, net profit and net profit margin in real time, with custom metrics.
- Product Analytics Ranks products by net profit and breaks down product-level costs.
- Marketing Attribution Shows touchpoints behind sales and net profit on ad spend by channel, campaign and ad.
- Customer Lifetime Value Gives cohort analysis of customers to show their returning rate over time.
- TrueProfit MCP Connects TrueProfit data to Claude and ChatGPT so users can ask questions about their store.
Integrations
Buyer notes
- Paid plans start with a 14-day free trial.
- MCP setup requires an active TrueProfit account with Owner access and a ChatGPT or Claude account.
- Enterprise plan includes unlimited team members and prioritized support.
- Has the Built for Shopify badge on the Shopify App Store.
From TrueProfit's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
TP: True Profit Analytics
4.9 · 921 reviewsBuilt for ShopifyFree planPaid from $35/moOn 0.3% of brands over $5MLaunched 2019AnalyticsNet Profit Analytics for Shopify. Instantly know your true Net profit. Profit calculator, P&L report, LTV, Product Analytics & Marketing Attribution.
Pricing
Basic$35/month$0.3 per extra order. Maximum surcharge $300.
- 300 orders/month
- Realtime Profit Dashboard
- Customer Lifetime Value
- Quantity-based COGS
- +2 more
14-day free trialAdvanced$60/month$0.2 per extra order. Maximum surcharge $500.
- 600 orders/month
- All in Basic Plan
- Product Analytics
- P&L Report
- +3 more
14-day free trialUltimate$100/month$0.1 per extra order. Maximum surcharge $700.
- 1500 orders/month
- All in Advanced Plan
- Ad Sync Custom Rules
- Unlimited COGS Zones
14-day free trialEnterprise$200/month$0.07 per extra order. Maximum surcharge $1000.
- 3500 orders/month
- Access to all features
- Marketing Attribution
- Unlimited Team members
- +1 more
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to TrueProfit
The most used analytics apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Microsoft Clarity | 19.4% | 4.6 · 2,391 |
| Triple Whale | 16.3% | 4.1 · 92 |
| Lucky Orange Heatmaps & Replay · Lucky Orange LLC | 5.3% | 4.6 · 899 |
| Blotout EdgeTag · Blotout | 4.1% | 4.7 · 26 |
| Stape Conversion Tracking · Stape | 2.9% | 4.3 · 42 |
| Connectif · Connectif Artificial Intelligence, S.L. B05509641 | 2.1% | 4.3 · 4 |
Often used with TrueProfit
What its brands run more often than Shopify brands over $5M do overall.
- Loox26.5% of its brands · 4.1x average
- Simprosys Google Shopping Feed36.7% of its brands · 3.5x average
- PageFly ✦ AI Page Builder36.7% of its brands · 2.8x average
- Intelligems20.4% of its brands · 2.8x average
- AppLovin20.4% of its brands · 2.5x average
What Shopify apps does TrueProfit Real-time Profit & LTV tracking make?
TrueProfit Real-time Profit & LTV tracking has 1 app on the Shopify App Store: TP: True Profit Analytics.
How many Shopify brands use TrueProfit Real-time Profit & LTV tracking?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 49 (0.3%) run TP: True Profit Analytics, #25 of 442 analytics apps by that count. Its share is highest among Health & Wellness (1.2%) brands.
What are the alternatives to TrueProfit Real-time Profit & LTV tracking?
The most used analytics apps among Shopify brands over $5M, after TrueProfit Real-time Profit & LTV tracking: Microsoft Clarity (19.4%), Triple Whale (16.3%), Lucky Orange Heatmaps & Replay (5.3%), Blotout EdgeTag (4.1%), Stape Conversion Tracking (2.9%) and Connectif (2.1%).
What do TrueProfit Real-time Profit & LTV tracking's brands use alongside it?
Of the brands running TrueProfit Real-time Profit & LTV tracking, 26.5% also run Loox, 36.7% also run Simprosys Google Shopping Feed, 36.7% also run PageFly ✦ AI Page Builder, 20.4% also run Intelligems and 20.4% also run AppLovin. Each is at least 2.5 times as common among them as across all brands over $5M.
How is TP: True Profit Analytics rated?
TP: True Profit Analytics is rated 4.9 out of 5 from 921 reviews on the Shopify App Store.
How much does TrueProfit Real-time Profit & LTV tracking cost?
TP: True Profit Analytics has 4 plans on the Shopify App Store, from $35 to $200 a month. Some plans add usage charges on top, listed with each plan. TP: True Profit Analytics: Basic, $35/month ($0.3 per extra order. Maximum surcharge $300); Advanced, $60/month ($0.2 per extra order. Maximum surcharge $500); Ultimate, $100/month ($0.1 per extra order. Maximum surcharge $700); Enterprise, $200/month ($0.07 per extra order. Maximum surcharge $1000).
