Wider
Autonomous paid ad system that generates, launches, and optimizes creatives for DTC brands
Wider provides a performance marketing system for DTC brands.
Wider is an autonomous paid ad system that reads your ad account data, generates creative variants from winning patterns, and continuously swaps out underperforming ads. It replaces the manual brief-to-launch cycle for DTC brands running active paid programs on Meta and similar channels. Brands with high creative volume and in-house teams managing paid ads get the most from it.
What Wider does for Shopify brands
- Automated creative generation from winning ad patterns -> fewer wasted impressions on stale creative
- Continuous underperformer replacement -> better ROAS from existing ad budget
- Manual creative loop replaced -> frees up marketing team hours each week
Overview
Wider is a software platform that connects to a brand's ad accounts, identifies which ads perform, and produces video and static ads based on them. It is meant to replace the weeks of briefs, design and revisions between seeing what converts and having new ads to launch.
For Shopify brands
- Paste a product link, add a logo, font and do's and don'ts once, and every ad follows those brand rules.
- Turn one brief or one existing winning ad into a batch of video, static and motion ads in different hooks and formats.
- Review ads with thumbs up or down, revise in plain words, resize, localize and download approved ads to launch.
How it works
The brand connects its ad accounts, adds a product link and brand details, then writes a short brief choosing the format and number of ads. Wider generates a batch, and the team reviews, revises and approves it, then downloads the ads to launch.
- Built for
- Brands and agencies in eCommerce, gaming, fintech, mobile apps and SaaS.
- Pricing
- Plans are Basic, Standard and Enterprise. Basic includes 3,000 credits a month and Standard 6,500; Enterprise is custom and booked through a demo. A 3-day free trial requires no credit card.
Products
- Account Analysis Connects to ad accounts and finds the patterns behind the best-performing ads.
- Creative Generation Turns one brief into a batch of video, static and motion ads.
- Double Down Turns an existing winning ad into a new ad made for the brand.
- Competitor Research Shows what competitors run and what works for them.
- Avatars Creates presenters that speak for a product in video ads.
- Localization Produces ad versions in other languages.
Integrations
Buyer notes
- 3-day free trial, no credit card required.
- Basic includes 2 users and 1 team; Standard includes 6 users and 3 teams; Enterprise is unlimited.
- Managed services are offered for teams that want Wider to run it for them.
- Enterprise plans are arranged through a booked demo.
From Wider's own site and Shopify App Store listings, as of 2026-10-30.
How much does Wider cost?
Plans are Basic, Standard and Enterprise. Basic includes 3,000 credits a month and Standard 6,500; Enterprise is custom and booked through a demo. A 3-day free trial requires no credit card.
