Measured
Incrementality testing and media mix modeling that shows which ad spend actually drives sales
Measured provides marketing effectiveness platform for enterprise brands.
Measured runs incrementality tests and media mix models to show which paid channels actually drive net-new sales, not just last-click credit. Built for mid-market and enterprise dtc brands with real paid media budgets across Meta, Google, TikTok, and beyond. Useful when platform-reported roas no longer matches what you see in revenue.
What Measured does for Shopify brands
- Incrementality tests reveal 10-20% of paid budget driving no net-new sales
- Reallocating budget to high-incrementality channels lifts revenue at same spend
- Media Plan Optimizer replaces manual cross-channel budget spreadsheets
- Unified dashboards cut time spent reconciling platform reporting each month
Overview
Measured is a marketing effectiveness platform that combines incrementality tests with media mix modeling to show which advertising channels drive sales. It is aimed at enterprise brands that want to validate, plan, test and optimize ad spend across channels. It also offers strategic services alongside the software.
For Shopify brands
- Runs geo and audience split experiments to measure the incremental impact of each ad channel, such as Meta, Pinterest and Google.
- Pulls data from 300+ managed integrations into one cross-channel dashboard, so the team does not build the reporting itself.
- Builds media mix models calibrated with test results and offers a plan optimizer to model how to allocate spend toward business goals.
How it works
Measured connects to a brand's ad and sales data through managed integrations. It runs incrementality experiments and builds media mix models calibrated with those results, and reports performance in a cross-channel dashboard. Its strategic services team works with the brand on testing and optimization.
- Built for
- Enterprise brands, including ecommerce, omnichannel retail, consumer packaged goods, technology, financial services, hospitality and automotive.
Products
- Incrementality Testing Automated geo and audience split experiments that measure the true impact of each channel.
- Media Mix Modeling Causal media mix modeling calibrated with incrementality tests to predict ROI.
- Media Plan Optimizer AI-powered scenario planning for where and how much to spend.
- Cross-Channel Dashboard Single view of performance across a brand's media portfolio.
- Benchmarks Compares spend, ROAS and efficiency with peer brands.
- Strategic Services Expert guidance on measurement and optimization.
Integrations
Buyer notes
- Founded in 2017
- Team of 150+ and 160+ brands as customers
- Offers a security and compliance page and a data protection page
- Offers a demo through a Get a demo request
From Measured's own site and Shopify App Store listings, as of 2026-10-30.
