OptinMonster
Popup, exit-intent, and lead capture toolkit for list growth and cart recovery
OptinMonster is a Shopify app developer based in the United States that makes OptinMonster Email Popups, an email marketing app on the Shopify App Store. It provides lead generation software for marketers. Among the 14,695 Shopify brands over $5M that dtcmvp tracks, 64 (0.4%) run OptinMonster Email Popups, #14 of 186 email marketing apps by that count. Its share is highest among Home & Living (0.5%) brands. It is rated 2.6 out of 5 from 16 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. OptinMonster Email Popups has 1 plan on the Shopify App Store, at $49 a month.
OptinMonster runs popups, floating bars, and exit-intent overlays on your Shopify store to capture emails and rescue abandoning carts. Good fit for brands with steady traffic but a thin email list, or high checkout drop-off where an exit offer could pull sessions back. Impression-based pricing, so traffic growth doesn't penalize you.
What OptinMonster does for Shopify brands
- Lightbox popups & floating bars convert anonymous visitors into email subscribers
- Captured contacts feed welcome flows & campaigns for first-year subscriber revenue
- Exit-intent overlays trigger when shoppers move to leave mid-checkout
- Discount, free shipping, or urgency offers recover abandoning sessions into orders
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
OptinMonster Email Popups
2.6 · 16 reviewsBuilt for ShopifyFree planPaid from $49/moOn 0.4% of brands over $5MLaunched 2017Email marketingGrow your store with OptinMonster's Shopify popups for email opt-ins, personalized upsells, cross-sells + downsells, free shipping bars, coupon wheels and more!
Pricing
Growth Plan$49/month- Unlimited exit & email popups
- 400+ pre-made templates
- 30+ ESPs & CRMs
- A/B testing
- +3 more
30-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to OptinMonster
The most used email marketing apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Klaviyo | 64% | 4.7 · 3,332 |
| Attentive | 13.7% | 4.7 · 111 |
| Shopify Forms · Shopify | 11.6% | 4.5 · 731 |
| Mailchimp Email SMS Marketing · Intuit Mailchimp | 11.3% | 4.8 · 1,502 |
| Brevo PushOwl: Email,Push,SMS · Brevo PushOwl | 9.7% | 4.8 · 2,278 |
| Omnisend Email Marketing & SMS · Omnisend | 4.3% | 4.7 · 3,183 |
Often used with OptinMonster
What its brands run more often than Shopify brands over $5M do overall.
- Zendesk17.2% of its brands · 2x average
- Yotpo26.6% of its brands · 1.9x average
- Okendo18.8% of its brands · 1.8x average
- Recharge Subscriptions App15.6% of its brands · 1.4x average
- Awin15.6% of its brands · 1.4x average
What Shopify apps does OptinMonster make?
OptinMonster has 1 app on the Shopify App Store: OptinMonster Email Popups.
How many Shopify brands use OptinMonster?
Among the 14,695 Shopify brands over $5M that dtcmvp tracks, 64 (0.4%) run OptinMonster Email Popups, #14 of 186 email marketing apps by that count. Its share is highest among Home & Living (0.5%) brands.
What are the alternatives to OptinMonster?
The most used email marketing apps among Shopify brands over $5M, after OptinMonster: Klaviyo (64%), Attentive (13.7%), Shopify Forms (11.6%), Mailchimp Email SMS Marketing (11.3%), Brevo PushOwl: Email,Push,SMS (9.7%) and Omnisend Email Marketing & SMS (4.3%).
What do OptinMonster's brands use alongside it?
Of the brands running OptinMonster, 17.2% also run Zendesk, 26.6% also run Yotpo, 18.8% also run Okendo, 15.6% also run Recharge Subscriptions App and 15.6% also run Awin. Each is at least 1.4 times as common among them as across all brands over $5M.
How is OptinMonster Email Popups rated?
OptinMonster Email Popups is rated 2.6 out of 5 from 16 reviews on the Shopify App Store.
How much does OptinMonster cost?
OptinMonster Email Popups has 1 plan on the Shopify App Store, at $49 a month. OptinMonster Email Popups: Growth Plan, $49/month.
