OptinMonster
Popup, exit-intent, and lead capture toolkit for list growth and cart recovery
OptinMonster is a Shopify app developer based in the United States that makes OptinMonster Email Popups, an email marketing app on the Shopify App Store. It provides lead generation software for marketers. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 65 (0.4%) run OptinMonster Email Popups, #13 of 186 email marketing apps by that count. Its share is highest among Home & Living (0.6%) brands. It is rated 2.6 out of 5 from 15 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. OptinMonster Email Popups has 1 plan on the Shopify App Store, at $49 a month.
OptinMonster runs popups, floating bars, and exit-intent overlays on your Shopify store to capture emails and rescue abandoning carts. Good fit for brands with steady traffic but a thin email list, or high checkout drop-off where an exit offer could pull sessions back. Impression-based pricing, so traffic growth doesn't penalize you.
What OptinMonster does for Shopify brands
- Lightbox popups & floating bars convert anonymous visitors into email subscribers
- Captured contacts feed welcome flows & campaigns for first-year subscriber revenue
- Exit-intent overlays trigger when shoppers move to leave mid-checkout
- Discount, free shipping, or urgency offers recover abandoning sessions into orders
Overview
OptinMonster sells lead generation software that places popups, floating bars, slide-ins, inline forms and other on-site campaigns on a website. It is built to capture email subscribers, bring back visitors who are about to leave, and show offers based on visitor behavior. It has a Shopify App Store app for email popups, upsells, free shipping bars and coupon wheels.
For Shopify brands
- Exit-intent popups and coupon wheels target visitors who are about to leave a store or abandon a cart.
- Display rules show campaigns based on page, device, location, referral source and cart activity, with no code needed.
- The Shopify app is listed as Built for Shopify, has a free plan, and connects to 30+ email platforms and CRMs.
How it works
A brand builds campaigns in a drag and drop builder, starting from templates or a blank canvas, and sets display rules for who sees them. The only requirement is a website where custom JavaScript can be added to the page body. Revenue and conversion reports show which campaigns perform.
- Built for
- Ecommerce stores, bloggers and publishers, agencies, small businesses, membership sites, online courses, non-profits and enterprises, on platforms including Shopify, WordPress, WooCommerce, Magento, Squarespace and Wix.
- Pricing
- The main plans are Basic at $9/month, Plus at $27, Pro at $37 and Growth at $67, with introductory first-year pricing and higher renewal rates. A free trial plan has 500 impression credits. The Shopify App Store Growth Plan is $49/month, and that app also has a free plan.
Products
- OptinMonster Email Popups Shopify app for email popups, upsells, cross-sells, downsells, free shipping bars and coupon wheels.
- Campaign types Lightbox popups, floating bars, slide-ins, fullscreen welcome mats, inline forms, countdown timers and coupon wheels.
- Exit Intent® Detects when a visitor is about to leave and shows a targeted offer.
- OnSite Retargeting® Shows returning visitors different campaigns from those new visitors see.
- A/B Testing Splits campaign variations to compare which produces more leads and revenue.
- MonsterLinks™ Turns any link or image into a two-step opt-in form.
Integrations
Buyer notes
- Every plan has a 14-day money-back guarantee.
- Plans are limited by campaign impressions and number of sites: 1 site on Basic, up to 5 on Growth.
- Support, sub-accounts and integrations vary by plan; Basic includes support from real people.
- Plans can be changed or cancelled at any time.
From OptinMonster's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
OptinMonster Email Popups
2.6 · 15 reviewsBuilt for ShopifyFree planPaid from $49/moOn 0.4% of brands over $5MLaunched 2017Email marketingGrow your store with OptinMonster's Shopify popups for email opt-ins, personalized upsells, cross-sells + downsells, free shipping bars, coupon wheels and more!
Pricing
Growth Plan$49/month- Unlimited exit & email popups
- 400+ pre-made templates
- 30+ ESPs & CRMs
- A/B testing
- +3 more
30-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to OptinMonster
The most used email marketing apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Klaviyo | 70% | 4.7 · 3,395 |
| Attentive | 15.4% | 4.7 · 112 |
| Shopify Forms · Shopify | 13.5% | 4.5 · 757 |
| Mailchimp Email SMS Marketing · Intuit Mailchimp | 12.3% | 4.8 · 1,521 |
| Omnisend Email Marketing & SMS · Omnisend | 4.7% | 4.7 · 3,197 |
| Wishlist Hero · Revamp | 1.6% | 4.7 · 416 |
Often used with OptinMonster
What its brands run more often than Shopify brands over $5M do overall.
- Loox21.5% of its brands · 3.3x average
- Bazaarvoice Ratings & Reviews18.5% of its brands · 3.2x average
- Zendesk23.1% of its brands · 2.4x average
- Criteo GO16.9% of its brands · 2.3x average
- Awin26.2% of its brands · 2.1x average
What Shopify apps does OptinMonster make?
OptinMonster has 1 app on the Shopify App Store: OptinMonster Email Popups.
How many Shopify brands use OptinMonster?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 65 (0.4%) run OptinMonster Email Popups, #13 of 186 email marketing apps by that count. Its share is highest among Home & Living (0.6%) brands.
What are the alternatives to OptinMonster?
The most used email marketing apps among Shopify brands over $5M, after OptinMonster: Klaviyo (70%), Attentive (15.4%), Shopify Forms (13.5%), Mailchimp Email SMS Marketing (12.3%), Omnisend Email Marketing & SMS (4.7%) and Wishlist Hero (1.6%).
What do OptinMonster's brands use alongside it?
Of the brands running OptinMonster, 21.5% also run Loox, 18.5% also run Bazaarvoice Ratings & Reviews, 23.1% also run Zendesk, 16.9% also run Criteo GO and 26.2% also run Awin. Each is at least 2.1 times as common among them as across all brands over $5M.
How is OptinMonster Email Popups rated?
OptinMonster Email Popups is rated 2.6 out of 5 from 15 reviews on the Shopify App Store.
How much does OptinMonster cost?
OptinMonster Email Popups has 1 plan on the Shopify App Store, at $49 a month. OptinMonster Email Popups: Growth Plan, $49/month.
