Sendlane is a Shopify app developer based in the United States that makes Sendlane: Unified Email & SMS, an email marketing app on the Shopify App Store. It provides email, SMS, reviews, and forms. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 43 (0.3%) run Sendlane: Unified Email & SMS, #20 of 186 email marketing apps by that count. It is rated 4.1 out of 5 from 14 reviews on the Shopify App Store. Sendlane: Unified Email & SMS has 4 plans on the Shopify App Store, from free to $1550 a month. Some plans add usage charges on top, listed with each plan.
Sendlane runs email, sms, and reviews on one platform built for ecom retention. Best fit for mid-market Shopify brands paying for 2-3 separate tools who want owned-channel revenue without the Klaviyo price tag.
What Sendlane does for Shopify brands
- Email flows (welcome, abandoned cart, post-purchase, winback) drive 25-40% of ecom revenue
- SMS on same platform captures incremental revenue email alone misses
- One stack for email + sms + reviews replaces 2-3 point solutions
- Consolidation cuts total martech spend & integration overhead
Overview
Sendlane sells software that combines email marketing, SMS marketing, reviews and forms in one platform for ecommerce merchants. It lets merchants run customer messaging, collect reviews and capture sign-ups from one login, with one bill and one data hub, instead of separate tools. The pricing page and home page state that Sendlane has been acquired by Privy.
For Shopify brands
- Deep data integration to Shopify feeds purchase and click data into email and SMS campaigns and revenue reporting.
- Multi-channel automations cover abandoned carts, promotions, back-in-stock notices and review collection from one place.
- Reviews and forms are included in the platform, so a store does not need separate third-party tools for them.
How it works
A brand connects its store and imports contacts, or uses the migration services Sendlane offers to bring over contacts and automations. Higher support tiers add custom onboarding with an implementation partner. A 60-day free trial is available before moving to a paid plan.
- Pricing
- Plans are based on send volume, with unlimited contacts. The Shopify App Store lists a 60-day free trial, Professional at $600/month, Enterprise at $1,550/month and Enterprise Plus at $48,540/year, with email credits additional. SMS starts at $0.009 per credit.
Products
- Email Marketing Personalized, data-driven email campaigns and automations, built with drag-and-drop or HTML builders.
- SMS Marketing Text message marketing sold alongside email, with SMS credits priced per message.
- Reviews Collects, moderates and displays customer reviews, and inserts them into emails.
- Forms Pop-ups and forms that turn site visitors into subscribers or customers.
- Sendlane: Unified Email & SMS Shopify App Store app that unites email, SMS and reviews on one platform.
- Sendlane Beacon Website tracking feature included in all plans.
Integrations
Buyer notes
- The free trial lasts 60 days; the pricing page limits it to 100 contacts and 500 email sends, and SMS is only on paid accounts.
- 24/7/365 support is listed on all plans; dedicated support services are held for customers on an annual contract.
- Migration help is offered, including contact import and export; Enterprise and Enterprise Plus list custom onboarding with an implementation partner.
- Sendlane has been acquired by Privy, according to the home page and pricing page.
From Sendlane's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
On the Shopify App Store
Sendlane: Unified Email & SMS
4.1 · 14 reviewsFree planPaid from $600/moOn 0.3% of brands over $5MLaunched 2021Email marketingUnite your email, SMS, and reviews under one platform to consolidate your tech stack and drive meaningful customer experiences.
Pricing
Free TrialFree- 60 Day free trial
- 100 Email limit
- 24/7/365 Support
- Unlimited Contacts
60-day free trialProfessional$600/monthor $6,540/year and save 9%email credits additional
- Starts at 500,000 Email Sends
- Unlimited Contacts
- 24/7/365 Support
- Assisted onboarding support
60-day free trialEnterprise$1,550/monthor $16,740/year and save 10%email credits additional
- Starts at 1,500,000 Email Sends
- Unlimited Contacts
- Dedicated CS
- Personal Slack Channel
- +2 more
60-day free trialEnterprise Plus$48,540/yearemail credits additional
- Starts at 7,000,000 Email Sends
- Unlimited Contacts
- Dedicated CS
- Personal Slack Channel
- +2 more
60-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Sendlane
The most used email marketing apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Klaviyo | 70% | 4.7 · 3,395 |
| Attentive | 15.4% | 4.7 · 112 |
| Shopify Forms · Shopify | 13.5% | 4.5 · 757 |
| Mailchimp Email SMS Marketing · Intuit Mailchimp | 12.3% | 4.8 · 1,521 |
| Omnisend Email Marketing & SMS · Omnisend | 4.7% | 4.7 · 3,197 |
| Wishlist Hero · Revamp | 1.6% | 4.7 · 416 |
Often used with Sendlane
What its brands run more often than Shopify brands over $5M do overall.
- AppLovin30.2% of its brands · 3.8x average
- Stamped Reviews & Loyalty27.9% of its brands · 3.1x average
- Loop Returns & Exchanges30.2% of its brands · 3x average
- Triple Whale39.5% of its brands · 2.4x average
- Gorgias46.5% of its brands · 2.1x average
What Shopify apps does Sendlane make?
Sendlane has 1 app on the Shopify App Store: Sendlane: Unified Email & SMS.
How many Shopify brands use Sendlane?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 43 (0.3%) run Sendlane: Unified Email & SMS, #20 of 186 email marketing apps by that count.
What are the alternatives to Sendlane?
The most used email marketing apps among Shopify brands over $5M, after Sendlane: Klaviyo (70%), Attentive (15.4%), Shopify Forms (13.5%), Mailchimp Email SMS Marketing (12.3%), Omnisend Email Marketing & SMS (4.7%) and Wishlist Hero (1.6%).
What do Sendlane's brands use alongside it?
Of the brands running Sendlane, 30.2% also run AppLovin, 27.9% also run Stamped Reviews & Loyalty, 30.2% also run Loop Returns & Exchanges, 39.5% also run Triple Whale and 46.5% also run Gorgias. Each is at least 2.1 times as common among them as across all brands over $5M.
How is Sendlane: Unified Email & SMS rated?
Sendlane: Unified Email & SMS is rated 4.1 out of 5 from 14 reviews on the Shopify App Store.
How much does Sendlane cost?
Sendlane: Unified Email & SMS has 4 plans on the Shopify App Store, from free to $1550 a month. Some plans add usage charges on top, listed with each plan. Sendlane: Unified Email & SMS: Free Trial, Free; Professional, $600/month (email credits additional); Enterprise, $1,550/month (email credits additional); Enterprise Plus, $48,540/year (email credits additional).
