Littledata
Server-side conversion tracking for Shopify brands using GA4, Meta, Google Ads, and Klaviyo
Littledata is a Shopify app developer based in the United Kingdom with 2 apps on the Shopify App Store. It provides a data layer for Shopify merchants. Among the 15,061 Shopify brands over $5M that dtcmvp tracks, 24 (0.2%) run at least one of Littledata's apps, #7 of 441 analytics apps by that count. Its most reviewed app, Twilio Segment by Littledata, is rated 4.5 out of 5 from 10 reviews on the Shopify App Store. One of its apps carries Shopify's Built for Shopify badge. Plans across its apps run from $199 to $990 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan.
Littledata sends server-side conversion data from Shopify to GA4, Meta, Google Ads, and Klaviyo through the Conversions API and Enhanced Conversions. Best fit for brands running paid acquisition or email flows where browser tracking gaps post iOS 14 are quietly losing revenue.
What Littledata does for Shopify brands
- Server-side conversions to Meta & Google Ads feed bidding algos verified order data, lowering CPA on same spend
- Restores abandoned checkout & browse abandonment events server-side so Klaviyo flows actually trigger
- Recovers email flow revenue that browser tracking has been missing since iOS 14
Among Shopify brands over $5M
On the Shopify App Store
Twilio Segment by Littledata
4.5 · 10 reviewsFree planPaid from $199/moOn 0.1% of brands over $5MLaunched 2019AnalyticsCustomer and purchase data to make analysis and retargeting possible all provided by an easy to install app built just for merchants.
Pricing
Scale$199/month$0.15/order from 1,501–3,000, then $0.06/order above 3,000
- Server-side tracking and data layer
- Event Editor - no code required
- Profit Signal for Google Ads and Meta
- All 9 destinations included
- +4 more
30-day free trialPlus$990/monthor $9,504/year and save 20%$0.04 per order over 10,000 orders
- All Scale plan features, plus:
- Multi-store rollups and multi-currency
- Managed onboarding and training
- Guaranteed uptime SLA
- +2 more
30-day free trialLittledata - Google Analytics
5.0 · 6 reviewsBuilt for ShopifyFree planOn 0.1% of brands over $5MLaunched 2025Connect Shopify to Google Analytics server-side to track the full customer journey. See the whole customer journey in GA4 and connect every customer touchpoint.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Littledata
The most used analytics apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Microsoft Clarity | 16.7% | 4.6 · 2,305 |
| Triple Whale | 15.2% | 4.1 · 90 |
| Lucky Orange Heatmaps & Replay · Lucky Orange LLC | 4.7% | 4.7 · 889 |
| Blotout EdgeTag · Blotout | 3.8% | 4.7 · 26 |
| Stape Conversion Tracking · Stape | 2.5% | 4.4 · 42 |
| Connectif · Connectif Artificial Intelligence, S.L. B05509641 | 1.8% | 4.3 · 4 |
Often used with Littledata
What its brands run more often than Shopify brands over $5M do overall.
- Recharge Subscriptions App91.7% of its brands · 8x average
- Attentive58.3% of its brands · 4.2x average
- Rebuy Personalization Engine41.7% of its brands · 3.4x average
- Triple Whale41.7% of its brands · 2.7x average
- Gorgias41.7% of its brands · 2x average
What Shopify apps does Littledata make?
Littledata has 2 apps on the Shopify App Store: Twilio Segment by Littledata and Littledata - Google Analytics.
How many Shopify brands use Littledata?
Among the 15,061 Shopify brands over $5M that dtcmvp tracks, 24 (0.2%) run at least one of Littledata's apps, #7 of 441 analytics apps by that count.
What are the alternatives to Littledata?
The most used analytics apps among Shopify brands over $5M, after Littledata: Microsoft Clarity (16.7%), Triple Whale (15.2%), Lucky Orange Heatmaps & Replay (4.7%), Blotout EdgeTag (3.8%), Stape Conversion Tracking (2.5%) and Connectif (1.8%).
What do Littledata's brands use alongside it?
Of the brands running Littledata, 91.7% also run Recharge Subscriptions App, 58.3% also run Attentive, 41.7% also run Rebuy Personalization Engine, 41.7% also run Triple Whale and 41.7% also run Gorgias. Each is at least 2.0 times as common among them as across all brands over $5M.
How is Twilio Segment by Littledata rated?
Twilio Segment by Littledata is rated 4.5 out of 5 from 10 reviews on the Shopify App Store.
How much does Littledata cost?
Plans across its apps run from $199 to $990 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan. Twilio Segment by Littledata: Scale, $199/month ($0.15/order from 1,501–3,000, then $0.06/order above 3,000); Plus, $990/month ($0.04 per order over 10,000 orders).
