Recharge
Subscription platform for Shopify brands. Recurring billing, customer portal, and churn prevention.
Recharge is a Shopify app developer based in the United States that makes Recharge Subscriptions App, a subscriptions app on the Shopify App Store. It provides a subscription platform for Shopify merchants. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 1,904 (12.4%) run Recharge Subscriptions App, more than any other subscriptions app. Its share is highest among Health & Wellness (35.2%), Beauty & Personal Care (31.3%) and Food & Beverage (30.7%) brands. It is rated 4.8 out of 5 from 3,138 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Recharge Subscriptions App has 3 plans on the Shopify App Store, from $25 to $499 a month. Some plans add usage charges on top, listed with each plan. It bills some charges outside the Shopify invoice.
Recharge runs subscriptions on Shopify: recurring billing, the subscriber portal, and cancellation prevention. Best fit for consumables and replenishment brands (health & wellness, food & drink, beauty, pet) where buyers will reorder the same product on a cadence.
What Recharge does for Shopify brands
- Subscribe & save offers convert one-time buyers into recurring subscribers
- Bundles & customer portal turn single purchases into a recurring revenue stream
- Retain saves cancellations with discounts, skips, swaps & pauses at the cancel click
- One-time add-ons in portal & upcoming-order flow lift cart on top of base subscription
Overview
Recharge sells a subscription platform for ecommerce merchants, including Shopify stores. It lets merchants set up, manage and grow subscription programs, with tools for subscriber sign-up, self-service management, cancellation prevention, failed payment recovery, bundles, loyalty and text-message support. It addresses acquiring and retaining subscribers and managing recurring revenue.
- Built for
- Shopify merchants at stages from emerging brands to high-volume subscription brands, across verticals such as health and wellness, beauty, food and beverage, pets, home goods, meal kits, digital subscriptions and direct selling.
- Pricing
- Starter is $99/month plus 1.49% + 19¢ per transaction. Plus is $499/month plus 1.34% + 19¢ per transaction. Custom uses volume-based rates. The App Store lists a $25/month plan with no transaction fees for the first 50 subscribers. Concierge SMS costs extra per message segment.
Products
- Recharge Subscriptions App Shopify App Store app for running subscriptions, with a free plan and Built for Shopify badge.
- Subscriptions No-code tools, a product page widget and analytics for turning shoppers into subscribers.
- Customer portal Self-serve portal where subscribers add and swap products and reschedule deliveries.
- Churn prevention Cancellation flows with offers and A/B testing, plus failed payment recovery and win-backs.
- Concierge SMS Lets customers manage subscriptions by text, with AI-powered proactive messages.
- Loyalty Rewards and referral programs for subscribers.
Integrations
Buyer notes
- Plus plan includes hands-on implementation and end-to-end migration support.
- Custom plan includes dedicated priority technical support and enterprise business reviews.
- Concierge SMS is charged extra: $0.03 per message segment in the US and Canada, $0.06 internationally.
- Recharge lists a Recharge API, JavaScript SDK and Developer Hub for custom integrations; the JavaScript SDK and Storefront API are included from the Plus plan.
From Recharge's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Recharge Subscriptions App
4.8 · 3,138 reviewsBuilt for ShopifyFree planPaid from $25/moOn 12.4% of brands over $5MLaunched 2014SubscriptionsRecharge helps brands drive growth & increase retention by optimizing the subscriber lifecycle, increasing subscriber conversion & maximizing LTV.
Pricing
25-50$25/monthStart with our $25/month plan — no transaction fees for your first 50 subscribers.
- Entire Starter feature set
60-day free trialStarter$99/month1.49% + 19¢ per transaction
- Subscription-first product page widget
- No-code customer portal
- Upsell & Cross-sell tools
- Smart Cancellation Prevention
- +2 more
60-day free trialPlus$499/month1.34% + 19¢ per transaction with scalable transaction rates to support your growth
- Starter features, plus:
- Hands-on implementation
- Customizable bundles & tiered discounts
- Concierge SMS
- +3 more
Some charges are billed by the developer outside your Shopify invoice.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Recharge
The most used subscriptions apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Appstle℠ Subscriptions App · Appstle Inc. | 2.3% | 5.0 · 9,049 |
| Skio | 1.4% | 5.0 · 243 |
| Shopify Subscriptions · Shopify | 1% | 3.8 · 871 |
| Stay AI Subscriptions App · Stay Ai | 1% | 4.9 · 148 |
| Loop Subscriptions App · Loop Solutions Inc | 0.8% | 5.0 · 788 |
| Bold Subscriptions App · Bold | 0.5% | 4.0 · 381 |
Often used with Recharge
What its brands run more often than Shopify brands over $5M do overall.
- Revy Unlimited UpSell Offers15.1% of its brands · 6.4x average
- Upcart—Cart Drawer Cart Upsell13.6% of its brands · 6.1x average
- AfterShip Product Reviews13.2% of its brands · 6.1x average
- Littledata11% of its brands · 5.3x average
- AppLovin20.2% of its brands · 2.5x average
What Shopify apps does Recharge make?
Recharge has 1 app on the Shopify App Store: Recharge Subscriptions App.
How many Shopify brands use Recharge?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 1,904 (12.4%) run Recharge Subscriptions App, more than any other subscriptions app. Its share is highest among Health & Wellness (35.2%), Beauty & Personal Care (31.3%) and Food & Beverage (30.7%) brands.
What are the alternatives to Recharge?
The most used subscriptions apps among Shopify brands over $5M, after Recharge: Appstle℠ Subscriptions App (2.3%), Skio (1.4%), Shopify Subscriptions (1%), Stay AI Subscriptions App (1%), Loop Subscriptions App (0.8%) and Bold Subscriptions App (0.5%).
What do Recharge's brands use alongside it?
Of the brands running Recharge, 15.1% also run Revy Unlimited UpSell Offers, 13.6% also run Upcart—Cart Drawer Cart Upsell, 13.2% also run AfterShip Product Reviews, 11% also run Littledata and 20.2% also run AppLovin. Each is at least 2.5 times as common among them as across all brands over $5M.
How is Recharge Subscriptions App rated?
Recharge Subscriptions App is rated 4.8 out of 5 from 3,138 reviews on the Shopify App Store.
How much does Recharge cost?
Recharge Subscriptions App has 3 plans on the Shopify App Store, from $25 to $499 a month. Some plans add usage charges on top, listed with each plan. It bills some charges outside the Shopify invoice. Recharge Subscriptions App: 25-50, $25/month (Start with our $25/month plan — no transaction fees for your first 50 subscribers); Starter, $99/month (1.49% + 19¢ per transaction); Plus, $499/month (1.34% + 19¢ per transaction with scalable transaction rates to support your growth).
