Subi (formerly Subify) is a Shopify app developer based in Canada that makes Subi Subscriptions & Loyalty, a subscriptions app on the Shopify App Store. It provides subscriptions and memberships for Shopify merchants. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 42 (0.3%) run Subi Subscriptions & Loyalty, #11 of 60 subscriptions apps by that count. Its share is highest among Fashion & Apparel (0.5%) brands. It is rated 4.9 out of 5 from 928 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Subi Subscriptions & Loyalty has 4 plans on the Shopify App Store, from free to $479 a month. Some plans add usage charges on top, listed with each plan.
Subi adds a subscribe-and-save widget to your Shopify store and runs the billing, dunning, and self-serve portal behind it. Good fit for brands selling consumables, refills, or replenishable products where customers would buy again on a predictable cadence.
What Subi Subscriptions does for Shopify brands
- Subscribe-and-save widget converts one-time buyers into recurring orders
- Subscription customers show 1.44x-3.4x higher ltv than one-time buyers
- Self-serve portal lets subscribers skip, pause, swap & update payment without cs
- Smart dunning auto-retries failed payments to recover lost mrr
Overview
Subi (formerly Subify) sells a Shopify app for subscriptions, memberships, bundles and loyalty programs. It lets merchants take recurring payments and manage subscribers, and gives customers a portal to manage their own plans. It also includes tools for cancellations and failed payments.
- Built for
- Shopify merchants of any size, including stores on Hydrogen or other headless storefronts, with examples such as coffee clubs, pet boxes and wellness kits.
- Pricing
- Free to install, with a Free plan for Shopify development stores (5 active subscriptions, $200 a month in subscription revenue). Paid plans are Starter $29, Subi $119 and Subi Plus $479 a month, billed in USD, with a fee on subscription orders of 1.6%, 0.8% and 0.4%. Yearly billing saves 17%.
Products
- Subi Subscriptions & Loyalty Shopify App Store app for subscriptions, recurring payments, memberships, boxes and a customer portal.
- Subscribe & Save Subscription plans on any product, with percentage or fixed discounts and set billing and shipping intervals.
- Membership Tiered membership plans with recurring billing, member-only access and discounts, and free-trial options.
- Bundle Fixed bundles, build-a-box and mystery box subscriptions, with inventory syncing.
- Loyalty Programs Custom point rules, rewards and bonuses, synced with subscriptions and customer profiles.
- Subi AI An AI Copilot in the admin, Shopify Sidekick, and an MCP server for your own agent.
Integrations
Buyer notes
- A store's first paid plan starts with a 7-day free trial, and new accounts have a 30-day money-back guarantee.
- Subi migrates existing subscriptions from other apps; merchants can request a move plan for their store.
- The subscription widget works on Hydrogen and headless storefronts, but bundles, build-a-box, memberships, volume discounts and the cart drawer need a Liquid theme.
- Starter includes live chat and email support; Subi Plus adds a dedicated customer success manager.
From Subi Subscriptions's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Subi Subscriptions & Loyalty
4.9 · 928 reviewsBuilt for ShopifyFree planPaid from $29/moOn 0.3% of brands over $5MLaunched 2022SubscriptionsSell subscriptions and recurring payments on Shopify: subscribe and save, prepaid plans, memberships and boxes, plus a customer portal.
Pricing
FreeFree to installFree for development stores
- Memberships Management and Perks
- Automatic recurring payments
- Easy to use customer portal
- Subscription bundles and box
- +3 more
Starter$29/monthor $290/year and save 17%1.6% per subscription transaction • with a 30-day money-back guarantee
- All benefits in Free plan +
- Unlimited Subscriptions and revenue
- Widget, portal & email customization
- Prepaid subscriptions, min/max billings
- +4 more
7-day free trialSubi$119/monthor $1,190/year and save 17%0.8% per subscription • with a 30-day money-back guarantee
- All benefits in Starter plan +
- Unlimited Subscriptions and revenue
- Quick Checkout Link + Free shipping
- Cancelling management tools
- +2 more
7-day free trialSubi Plus$479/monthor $4,790/year and save 17%0.4% per subscription • with a 30-day money-back guarantee
- All benefits in Subi plan +
- Unlimited Subscriptions and revenue
- Advanced analytics dashboard
- Priority feature requests
- +4 more
7-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Subi Subscriptions
The most used subscriptions apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Recharge Subscriptions App · Recharge | 12.4% | 4.8 · 3,138 |
| Appstle℠ Subscriptions App · Appstle Inc. | 2.3% | 5.0 · 9,049 |
| Skio | 1.4% | 5.0 · 243 |
| Shopify Subscriptions · Shopify | 1% | 3.8 · 871 |
| Stay AI Subscriptions App · Stay Ai | 1% | 4.9 · 148 |
| Loop Subscriptions App · Loop Solutions Inc | 0.8% | 5.0 · 788 |
Often used with Subi Subscriptions
What its brands run more often than Shopify brands over $5M do overall.
- Microsoft Clarity38.1% of its brands · 2x average
- Klarna On‑Site Messaging28.6% of its brands · 1.8x average
What Shopify apps does Subi (formerly Subify) make?
Subi (formerly Subify) has 1 app on the Shopify App Store: Subi Subscriptions & Loyalty.
How many Shopify brands use Subi (formerly Subify)?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 42 (0.3%) run Subi Subscriptions & Loyalty, #11 of 60 subscriptions apps by that count. Its share is highest among Fashion & Apparel (0.5%) brands.
What are the alternatives to Subi (formerly Subify)?
The most used subscriptions apps among Shopify brands over $5M, after Subi (formerly Subify): Recharge Subscriptions App (12.4%), Appstle℠ Subscriptions App (2.3%), Skio (1.4%), Shopify Subscriptions (1%), Stay AI Subscriptions App (1%) and Loop Subscriptions App (0.8%).
What do Subi (formerly Subify)'s brands use alongside it?
Of the brands running Subi (formerly Subify), 38.1% also run Microsoft Clarity and 28.6% also run Klarna On‑Site Messaging. Each is at least 1.8 times as common among them as across all brands over $5M.
How is Subi Subscriptions & Loyalty rated?
Subi Subscriptions & Loyalty is rated 4.9 out of 5 from 928 reviews on the Shopify App Store.
How much does Subi (formerly Subify) cost?
Subi Subscriptions & Loyalty has 4 plans on the Shopify App Store, from free to $479 a month. Some plans add usage charges on top, listed with each plan. Subi Subscriptions & Loyalty: Free, Free to install (Free for development stores); Starter, $29/month (1.6% per subscription transaction • with a 30-day money-back guarantee); Subi, $119/month (0.8% per subscription • with a 30-day money-back guarantee); Subi Plus, $479/month (0.4% per subscription • with a 30-day money-back guarantee).
